The 20 Best Dropshipping Niches to Get Into





Wondering how to start dropshipping in 2023 and not sure where to begin? You’ve come to the right place. Besides getting started in this business, choosing the right dropshipping niche is also key to your online business success. In this article, we’ve done the research for you and narrowed down the top 20 best dropshipping niches to get into. Whether you’re a beginner or an experienced seller, there’s something for everyone on this list. Let’s get started!

What is the Most Profitable Dropshipping Niche?

The most profitable dropshipping niche is the beauty and personal care market, which is projected to generate revenues of around $571.10 billion in 2023 and grow annually at a rate of 3.80%. This makes it an ideal niche for entrepreneurs looking to start or expand their dropshipping business. With the right business strategy, this niche offers a lucrative opportunity for those willing to invest time and effort into building a successful ecommerce store.

How to Find Profitable Dropshipping Niches in 2023

With so many options out there, it can be overwhelming to decide where to focus your efforts when researching the most profitable dropshipping niches. Luckily, there are several tactics you can use to identify lucrative niches that align with your interests and expertise. Below are six effective ways to find profitable dropshipping niches:



best dropshipping niches

Target Market and Market Research

To find the most profitable dropshipping niches, you need to understand your target market. Conducting market research will help you identify potential niches and analyze consumer behavior. Researching your target audience will give you a better idea of what they’re looking for and what problems they need to be solved. You can use online surveys, polls, and social media to gather information about your target market.

Google Trends

Google Trends is an excellent tool for identifying popular dropshipping niches or products. You can use Google Trends to track the search volume for different products over time and compare the popularity of various niches. This tool can also help you analyze the seasonal trends for specific products.

Google Keyword Planner

Google Keyword Planner is another valuable tool for identifying profitable dropshipping niches. By analyzing search volumes and related keywords, you can gain insights into which products are in high demand. Keyword research is also helpful for identifying long-tail keywords that may have less competition and be easier to rank for.


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best dropshipping niches

Facebook Audience Insights

Facebook Audience Insights is a powerful tool that provides data on your target market’s demographics, interests, behaviors, and more. By analyzing this data, you can identify potential niches to target and gain insights into the preferences of your target audience. You can also use Facebook to test different product ideas and measure audience engagement.

Researching Amazon Categories

Amazon is a great platform for researching potential niches. You can browse through different categories and subcategories to identify popular products and trends. You can also analyze customer reviews and ratings to get an idea of what customers like and dislike about certain products.

Search Engines

Finally, using search engines like Google and Bing can help you identify potential niches and analyze the competition. By analyzing the search results for different products and keywords, you can identify potential niches with high demand and low competition. You can also use search engines to analyze the websites and content of your competitors and gain insights into their strategies.



Selecting the Best Dropshipping Niches: Our Methodology

To guide our readers in selecting profitable and sustainable dropshipping niches, we use the following criteria, rated on a scale from 1 to 10, where 10 indicates the highest level of importance and 1 the lowest.

  1. Market Demand
    • Importance Scale: 9/10
    • Rationale: A high market demand for products in the niche is crucial for the success of a dropshipping business.
  2. Competition Level
    • Importance Scale: 8/10
    • Rationale: Niches with moderate competition are often preferable, as overly saturated markets can be challenging for new entrants.
  3. Profit Margins
    • Importance Scale: 9/10
    • Rationale: Niches that offer good profit margins are essential for a sustainable business, considering the typically lower margins in dropshipping.
  4. Supplier Reliability and Quality
    • Importance Scale: 8/10
    • Rationale: Dependable suppliers with high-quality products are key to maintaining customer satisfaction and repeat business.
  5. Shipping Costs and Logistics
    • Importance Scale: 7/10
    • Rationale: Lower shipping costs and efficient logistics are important, especially for items that are large or need to be shipped internationally.
  6. Scalability
    • Importance Scale: 7/10
    • Rationale: The ability to scale the business within the niche without a drastic increase in complexity or cost is valuable.
  7. Market Trends and Longevity
    • Importance Scale: 8/10
    • Rationale: Niches that are trending upward or have long-term potential are more likely to be profitable.
  8. Product Diversity and Cross-Selling Opportunities
    • Importance Scale: 6/10
    • Rationale: Niches that allow for a diverse product range and cross-selling opportunities can increase average order values.
  9. Legal and Regulatory Considerations
    • Importance Scale: 9/10
    • Rationale: Understanding and compliance with legal and regulatory requirements are crucial to avoid complications.
  10. Customer Interest and Engagement
    • Importance Scale: 7/10
    • Rationale: Niches with passionate customer bases often lead to higher engagement and repeat purchases.

By applying these criteria, we aim to provide our readers with insights into selecting dropshipping niches that are not only profitable but also manageable and sustainable in the long term.

The 20 Most Profitable and Best Dropshipping Niches for Your Online Store

If you’re looking for a profitable dropshipping niche, check out this list of the 20 best options, including health, beauty, pet supplies, home security, and more. You’re sure to find a profitable niche for your dropshipping store.



best dropshipping niches

1. Health and Personal Care

The health and personal care market caters to self-care and wellness, making it an evergreen and profitable niche with high market demand. It’s also trending in the right direction, with a high Google Trends score of 77. Body wash, light therapy devices, and facial cleansing brushes are popular product types with consistent and high search volume, making them great options for entrepreneurs.

Body Wash (Google Trends Score 100)



Light Therapy Devices (Google Trends Score 90)

Facial Cleansing Brushes (Google Trends Score 87)



2. Beauty Products

The beauty industry niche is a profitable and constantly growing industry, with a high Google Trends score of 96. It’s good because it caters to a universal need for self-care and personal grooming, leading to longevity and tons of market demand. Three popular examples of beauty products include mascara, moisturizer, and exfoliator.

Mascara (Google Trends Score 86)

Moisturizer (Google Trends Score 95)



Exfoliator (Google Trends Score 91)

3. Jewelry Niche

The jewelry niche is a lucrative industry, with a Google Trends score ranging from 60 to 100. It’s good because jewelry is a timeless accessory that holds emotional and symbolic value to people. So there’s plenty of longevity with this niche. Three popular example products in this niche include engagement rings, bracelets, and earrings. These items are often gifted for special occasions, and their demand remains consistent over time.



Engagement Rings (Google Trends Score 78)

Bracelets (Google Trends Score 64)



Earrings (Google Trends Score 62)

4. Women’s Clothing Niche

The women’s clothing niche is a highly popular market with a Google Trends score of 87 which reflects its demand. This niche offers a wide variety of styles and options for women of all ages, shapes, and sizes. It also has simple logistics and plenty of reliable suppliers to choose from. Some popular products in this niche include bras, dresses, and crop tops.

Bras (Google Trends Score 77)



Dresses (Google Trends Score 71)

Crop Tops (Google Trends Score 76)

5. Men’s Fashion

The Men’s Fashion niche is a popular and growing industry, with a Google Trends score of 80. Some popular example products include men’s suits, hats, and t-shirts. With the rise of social media influencers and online shopping, it’s easier than ever for men to stay on-trend and express their style.

Men’s Suit (Google Trends Score 77)

Hats (Google Trends Score 60)

T-Shirts (Google Trends Score 63)

best dropshipping niches

6. Home Décor and Furnishings

The home décor and furnishings niche is a highly sought-after industry, with a Google Trends score of 79. People are always looking for ways to spruce up their living spaces, whether it’s through new furniture pieces or decorative accents. There are tons of options within this niche, so it’s easy to choose products with low levels of competition. Example products include throw pillows, area rugs, and wall art.

Throw Pillows (Google Trends Score 80)

Area Rugs (Google Trends Score 91)

Wall Art (Google Trends Score 89)

7. Kitchen Tools and Gadgets

People love kitchen tools and gadgets, with a Google Trends score of 77. These products make cooking and meal prep easier and more enjoyable. Some popular products are colanders, blenders, and air fryers. With the rise of home cooking and healthy eating trends, this niche is becoming increasingly important to consumers looking to streamline their kitchen routines.

Colanders (Google Trends Score 70)

Blenders (Google Trends Score 72)

Air Fryers (Google Trends Score 87)

8. Home Improvement and Tools Niche

For the DIY crowd, the home improvement and tools niche is a goldmine, with high market demand. It’s also trending in the right direction, with a Google Trends score going as high as 100. These products allow people to take care of their homes without having to hire expensive professionals. Drills, saws, and screws are a few examples of popular products in this niche.

Drills (Google Trends Score 80)

Saws (Google Trends Score 83)

Screws (Google Trends Score 88)

9. Mother and Baby products

This niche is highly profitable and in demand, with a Google Trends score of 83 that reflects its popularity. It caters to the needs of mothers and their babies, offering products that improve their health, comfort, and well-being. Products in this niche include baby carriers, breast pumps, and strollers.

Baby Carriers (Google Trends Score 85)

Breast Pumps (Google Trends Score 76)

Strollers (Google Trends Score 86)

10. Fitness and Gym Products

The fitness niche has had a Google Trends score of 55 to 100 over the last 12 months. It offers an extensive range of products that cater to the needs of fitness enthusiasts and gym-goers. Items like resistance bands, dumbbells, and protein powders are really popular with consumers. These items are essential for people looking to improve their strength, endurance, and overall health.

Resistance Bands (Google Trends Score 100)

Dumbbells (Google Trends Score 96)

Protein Powders (Google Trends Score 100)

best dropshipping niches

11. Pet Supplies Market

Pet owners can find a vast array of products that cater to the needs of their furry friends, making this market highly profitable with a Google Trends score of 72. Pet food, toys, and grooming tools are among the most sought-after pet supplies.

Pet Food (Google Trends Score 81)

Pet Toys (Google Trends Score 67)

Pet Grooming Tools (Google Trends Score 79)

12. Eco-Friendly Products

More and more people are becoming environmentally conscious, making eco-friendly products a lucrative market with a Google Trends score of 79. These products are not only good for the planet but also for consumers’ health. Some popular items in this category include reusable bags, portable solar panels, and organic cleaners.

Reusable Bags (Google Trends Score 51)

Portable Solar Panels (Google Trends Score 72)

Organic Cleaners (Google Trends Score 100)

13. Gaming Accessories

The gaming market has a Google Trends score of 64 and is thriving due to the increasing popularity of video games. Gamers are always looking for ways to improve their gaming experience, making this niche a great opportunity for businesses. Great sellers in this category include gaming mice, gaming keyboards, and gamepads.

Gaming Mouse (Google Trends Score 56)

Gaming Keyboard (Google Trends Score 55)

Gamepads (Google Trends Score 61)

14. Cellphone Accessories

Mobile phone accessories has a Google Trends score of 64 and are a profitable market due to the high demand for cellphone personalization and protection. Products in this category to keep an eye on include mobile phone cases, screen protectors, and phone chargers.

Mobile Phone Case (Google Trends Score 59)

Screen Protectors (Google Trends Score 49)

Phone Chargers (Google Trends Score 69)

15. Home Office Supplies

Selling office supplies for home offices is a big market with a Google Trends score of 76. As more people work from home, there is an increased demand for office chairs, standing desks, and noise-canceling headphones. This niche has long-term potential as remote work is becoming more common even after the pandemic.

Office Chairs (Google Trends Score 78)

Standing Desks (Google Trends Score 78)

Headphones (Google Trends Score 61)

best dropshipping niches

16. Car Accessories

The car accessories niche has a Google Trends score of 79 and is a profitable market due to the high demand for car personalization and maintenance. Some popular products in this category include vehicle mats, car covers, and vehicle seat covers. As people continue to spend more time in their cars, this niche is expected to grow even more.

Vehicle Mats (Google Trends Score 82)

Car covers (Google Trends Score 84)

Vehicle Seat Covers (Google Trends Score 61)

17. Hobby Items and Kits

With a Google Trends score of 95, the hobby market is an excellent opportunity for entrepreneurs. The demand for DIY projects has increased, leading to higher sales of popular products for scrapbooking, needlework, and arts and crafts.

Scrapbooking (Google Trends Score 91)

Needlework (Google Trends Score 72)

Arts and Crafts (Google Trends Score 73)

18. Kids Toys and Games

Kids are always asking for new toys and games, making the market a profitable one with a Google Trends score of 61 for the term “toy.” Popular products include action figures, board games, and radio-controlled cars. This niche has a broad customer base, ranging from infants to teenagers, and can be marketed through multiple channels including social media and influencers.

Action Figures (Google Trends Score 68)

Board Games (Google Trends Score 56)

Radio-Controlled Car (Google Trends Score 57)

19. Bags, Luggage, and Wallets

People love to travel, making the bags, luggage, and wallets markets very profitable. Products like handbags, suitcases, and crossbody bags are popular items in this niche. There are also tons of reliable suppliers, and logistics can be simple for small items.

Handbags (Google Trends Score 70)

Suitcases (Google Trends Score 78)

Crossbody Bags (Google Trends Score 70)

20. Home Security

Feeling safe at home is a top priority for many, making the home security market a profitable one with a Google Trends score of 65. Popular products include security cameras, security lighting, and smart locks.

Security Cameras (Google Trends Score 70)

Security Lighting (Google Trends Score 74)

Smart Locks (Google Trends Score 68)

NicheGoogle Trends ScoreExample ProductsExample Product Google Trends Scores
Health and Personal Care77Body Wash, Light Therapy Devices, Facial Cleansing Brushes100, 90, 87
Beauty Products96Mascara, Moisturizer, Exfoliator86, 95, 91
Jewelry60-100Engagement Rings, Bracelets, Earrings78, 64, 62
Women's Clothing87Bras, Dresses, Crop Tops77, 71, 76
Men's Fashion80Men's Suit, Hats, T-Shirts77, 60, 63
Home Décor & Furnishings79Throw Pillows, Area Rugs, Wall Art80, 91, 89
Kitchen Tools & Gadgets77Colanders, Blenders, Air Fryers70, 72, 87
Home Improvement & ToolsUp to 100Drills, Saws, Screws80, 83, 88
Mother and Baby Products83Baby Carriers, Breast Pumps, Strollers85, 76, 86
Fitness & Gym Products55-100Resistance Bands, Dumbbells, Protein Powders100, 96, 100
Pet Supplies Market72Pet Food, Pet Toys, Pet Grooming Tools81, 67, 79
Eco-Friendly Products79Reusable Bags, Portable Solar Panels, Organic Cleaners51, 72, 100
Gaming Accessories64Gaming Mouse, Gaming Keyboard, Gamepads56, 55, 61
Cellphone Accessories64Mobile Phone Cases, Screen Protectors, Phone Chargers59, 49, 69
Home Office Supplies76Office Chairs, Standing Desks, Headphones78, 78, 61
Car Accessories79Vehicle Mats, Car Covers, Vehicle Seat Covers82, 84, 61
Hobby Items and Kits95Scrapbooking, Needlework, Arts and Crafts91, 72, 73
Kids Toys and Games61Action Figures, Board Games, Radio-Controlled Cars68, 56, 57
Bags, Luggage, & WalletsVariesHandbags, Suitcases, Crossbody Bags70, 78, 70
Home Security65Security Cameras, Security Lighting, Smart Locks70, 74, 68

Dropshipping Niches to Avoid in 2023

Looking for profitable dropshipping products can be challenging, especially when you’re trying to avoid a saturated niche. Here are five dropshipping niches to avoid in 2023:

  • Fragile items: Shipping fragile items can lead to high return rates and negative customer feedback, leading to a loss of profits.
  • Bulky or heavy items: These products can be expensive to ship and may require special handling, making it difficult to offer competitive prices.
  • Copyrighted products: Selling copyrighted products without permission can lead to legal trouble and damage your reputation as a seller.
  • Shoes: Shoe sizes and styles can vary widely between brands, making it difficult to offer consistent quality and customer satisfaction.
  • Seasonal products: These products may sell well during specific times of the year but may not be profitable throughout the year, leading to inconsistent sales.

Final Words

In conclusion, finding the best dropshipping niche is key to building a successful dropshipping business. We’ve outlined some of the best dropshipping niches to consider, along with tips for identifying best-selling products within those niches. Remember that these are just a few dropshipping business ideas, and there are many other profitable niches out there. With the help of a comprehensive dropshipping course and platforms like Shopify and its Shopify dropshipping partners, dropshipping can be a great way to launch your own business.

best dropshipping niches

Best Dropshipping Niches FAQs

What is the Most Profitable Dropshipping Business Niche?

If you’re looking to start dropshipping, the most profitable niche is health and personal care. This industry has a high demand for products that people use daily, making it a lucrative market. With the rise of wellness trends and self-care routines, there’s never been a better time to tap into this niche.

What are the Most Profitable Dropshipping Products in 2023?

The most profitable dropshipping products in 2023 are those that cater to wellness and self-care needs. These include tech-enabled fitness gear, eco-friendly home goods, natural beauty products, sustainable fashion items, and pet-related products.

What is the Next Step From Finding a Profitable Dropshipping Niche?

Once you’ve identified a profitable niche for your dropshipping business, the next steps are crucial to ensure the success and sustainability of your venture. Here’s a detailed expansion on what to do next:

  1. Research Suppliers and Products
    • Thoroughly Vet Suppliers: Look for suppliers with a track record of reliability, quality, and good communication. Read reviews, ask for references, and possibly test order products.
    • Product Selection: Choose products that align with your niche and have a proven demand. Consider the uniqueness, quality, and scalability of these products.
    • Supplier Relationships: Build a strong relationship with suppliers. Good communication and understanding can lead to better deals and faster problem resolution.
  2. Analyze Profit Margins, Shipping Times, and Product Quality
    • Profit Margins: Calculate the potential profit for each product, considering costs like purchasing, shipping, taxes, and any additional fees.
    • Shipping Times: Consider the shipping times of your suppliers. Long shipping times can dissuade customers, so aim for suppliers who offer reasonable delivery periods.
    • Quality Assurance: Ensure the products meet your standards. Poor quality can lead to returns and damage your brand’s reputation.
  3. Develop a Marketing Strategy
    • Target Audience: Define and understand your ideal customer. Research their shopping habits, preferences, and the platforms they frequent.
    • Brand and Value Proposition: Create a compelling brand story and a clear value proposition that differentiates your products from competitors.
    • Marketing Channels: Utilize various digital marketing channels like social media, email marketing, SEO, and paid advertising to reach and engage your target audience.
    • Content Strategy: Develop a content strategy that includes engaging and relevant content to attract and retain customers. This can include blogs, videos, tutorials, and user-generated content.
  4. Set Up an Online Store
    • Platform Selection: Choose an e-commerce platform that suits your business needs, considering factors like customization, scalability, and ease of use.
    • Website Design: Design an attractive, user-friendly website that reflects your brand and makes shopping easy for customers.
    • Mobile Optimization: Ensure your website is optimized for mobile devices, as a significant portion of online shopping is done via smartphones.
  5. Implement Operational Strategies
    • Customer Service: Establish a robust customer service framework to handle inquiries, complaints, and returns efficiently.
    • Inventory Management: Even though dropshipping doesn’t require holding inventory, staying informed about stock levels of suppliers prevents selling out-of-stock items.
    • Order Fulfillment: Streamline the order fulfillment process with your suppliers to ensure timely dispatch and delivery of products.
  6. Monitor and Optimize
    • Performance Tracking: Regularly track and analyze the performance of your store, products, and marketing campaigns using analytics tools.
    • Feedback and Reviews: Pay attention to customer feedback and reviews to make necessary adjustments in products or strategies.
    • Continuous Learning: Stay informed about market trends, consumer behavior changes, and advancements in e-commerce to keep your business relevant and competitive.

Following these steps methodically can significantly enhance the chances of success for your dropshipping business, creating a sustainable and profitable online venture.

How Can I Start a Successful Dropshipping Business?

For a successful dropshipping business, select a profitable niche and research high-demand products. Optimize your website using search engine optimization for keywords with high search volume. Prioritize customer service, build strong supplier relationships, and continuously analyze data to maximize profits.

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Kevin Ocasio Kevin Ocasio is a staff writer for Small Business Trends, United States Marine Corps veteran, serial entrepreneur, and certified digital marketer, who writes for various online publications including his own Grind Boss blog.

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