Elevator Pitch: How to Create One + Examples

An elevator pitch is a concise and compelling statement that describes what you do, who you are, and what value you bring to the table.

It’s called an elevator pitch because it should be short enough to deliver during a brief ride. Writing a great elevator pitch is essential for professionals and entrepreneurs who want to make a lasting impression in a short amount of time.

In this article, we’ll discuss the key elements of a successful elevator pitch and provide examples of some great ones.

We’ll also provide an elevator pitch template to help you craft your own, whether you’re looking for a job, pitching your business, or networking.

What is an Elevator Pitch?

An elevator pitch is a brief, engaging speech used to spark interest in a company, a product, a person or an idea. Think of an elevator speech just as it’s name describes: If the big boss stepped onto the elevator and you had to give the perfect pitch in the seconds it takes to reach the next floor, what would you say?

Obviously, you don’t have time to go over many details in a short elevator ride, but you want to capture enough interest to score a coveted meeting and further discuss your ideas. You only have 20-30 seconds to make your case (and you want to speak slowly), so every word has to count.

Of course, a pitch doesn’t have to be relegated to an elevator. Professionals can have one ready for any opportunity that might arise, whether it’s introducing themselves at a job interview or at career fairs, bumping into a potential client at the airport or meeting an esteemed investor on the subway.

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Why is an elevator pitch important?

An elevator pitch is critical in both personal and professional environments. Whether you’re an entrepreneur, a professional seeking new opportunities, or an individual with a transformative idea, an effective elevator pitch can serve as the bridge between you and your goals. Here are some reasons why an elevator pitch is important:

  • First Impressions Matter: In business and personal interactions, first impressions significantly influence how others perceive you. An elevator pitch allows you to present a positive and impactful first impression, which could be critical in shaping subsequent conversations and relationships.
  • Clear Communication: An elevator pitch helps you articulate your ideas, products, or services clearly and concisely. This clarity ensures your audience fully understands your concept, increasing the chances they will be interested and engaged.
  • Immediate Engagement: An elevator pitch is designed to pique the listener’s interest immediately. This spark of interest is vital in crowded, competitive spaces where capturing attention is key.
  • Opportunity Creation: A well-prepared elevator pitch can open doors to new opportunities. You never know when you might run into a potential client, investor, or partner. Being ready with a compelling pitch means you’re always prepared to seize these unexpected opportunities.
  • Building Connections: An effective elevator pitch can lead to further conversations, building connections with relevant stakeholders. These relationships can prove invaluable for your professional network and personal growth.
  • Self-Confidence: Preparing and practicing an elevator pitch boosts your confidence. The act of repeatedly delivering your pitch can make you more comfortable talking about yourself, your business, or your idea, leading to more engaging and successful interactions.
  • Marketing Tool: An elevator pitch is a powerful marketing tool. It serves as a quick, engaging snapshot of your business that can intrigue potential customers or partners, leading them to explore more about your products or services.

By understanding and harnessing the power of an effective elevator pitch, you can significantly enhance your personal brand, increase your business’s visibility, and foster new relationships and opportunities.

How Long Should Elevator Pitches Be?

Many pitches are typically between 30 seconds to 2 minutes. However, the optimal duration depends on the listener’s attention span and the context in which the pitch is being delivered.

In general, aim for around 150 words to effectively communicate your message, while ensuring it’s concise, engaging, and memorable.

Focus on highlighting the most important aspects and unique selling points, as well as the potential benefits and impact for the listener.

Remember, the goal of an elevator pitch is to spark interest and initiate further conversation, so it’s crucial to leave your audience wanting to know more.

elevator pitch

What Makes a Good Elevator Pitch?

Every elevator speech should be unique, but most have several attributes in common. More specifically, a good elevator pitch usually has the following qualities:

  • Is under a half-minute long
  • Gets people to remember you and your company
  • Includes the most important basic details about your business
  • Identifies your target audience
  • Outlines a clear problem and solution
  • Includes a clear call to action
  • Leaves room for questions or conversation

What Not to Include in an Elevator Pitch?

Ensure that your pitch doesn’t include these common attributes of bad examples:

  • Is overly vague
  • Includes tons of industry jargon and buzzwords
  • Is bland and unmemorable
  • Takes a ton of time or drones on for minutes
  • Isn’t well rehearsed and includes tons of “um”s or repetitive phrases
  • Is too well rehearsed and leaves no room for customization
  • Includes no opportunity for engagement or call to action

How to Write an Elevator Pitch

Crafting an effective elevator pitch is a crucial skill for entrepreneurs and professionals. It can open doors to new opportunities and forge valuable connections. Here’s a step-by-step guide to help you create a compelling pitch:

Step 1: Identify your objective

elevator pitch

Before you begin writing, clearly define what you aim to achieve with your pitch. Are you seeking investment, looking to attract new clients, or networking for potential collaborations? Your objective will guide the content and tone of your pitch.

It’s not just about what you do, but what you want to accomplish with the conversation that follows.

Step 2: Define your target audience

elevator pitch

Understanding your audience is key to an effective pitch. Are you speaking to potential investors, clients, or partners? Each group has different interests and concerns. Tailor your message to resonate with your audience’s specific needs and interests.

Research their background and adapt your pitch to speak directly to their priorities.

Step 3: Highlight your unique selling proposition (USP)

elevator pitch

What makes you or your offering stand out? Is it an innovative product, exceptional service, or a unique approach to a common problem? Your USP should address a gap in the market or a specific need of your target audience. Be clear about why your solution is preferable over others.

Step 4: Explain the benefits

elevator pitch

Emphasize the benefits of your product or service. How does it solve a problem or improve your audience’s life or business? Be specific about the outcomes and advantages. This is where you connect emotionally with your audience, showing them the tangible impact of what you offer.

Step 5: Create an engaging opening

elevator pitch

Your opening should grab attention and intrigue your listener. Start with a compelling fact, a thought-provoking question, or a brief story that relates to your objective. This hook is crucial to draw your audience in and make them want to hear more.

Step 6: Keep it concise and clear

elevator pitch

Clarity and brevity are essential. Your pitch should be a quick synopsis, not a detailed explanation. Use straightforward language and avoid industry jargon. A concise pitch demonstrates respect for your listener’s time and keeps their attention focused.

Step 7: Include a call-to-action (CTA)

elevator pitch

End with a clear CTA. What do you want your listener to do next? It could be to visit your website, schedule a meeting, or review a sample of your product. A CTA gives direction to the interest you’ve generated.

Step 8: Practice and refine

elevator pitch

Rehearse your pitch to ensure it sounds natural and confident. Seek feedback from peers or mentors and refine your pitch based on their input. The more you practice, the more comfortable and effective you’ll become in delivering it.

Step 9: Adapt to different contexts

elevator pitch

Be flexible with your pitch. You may need to adjust its length or focus depending on the situation or audience. Have a few variations ready – a brief version for chance meetings and a longer version for scheduled pitches.

Step 10: Deliver with confidence and enthusiasm

elevator pitch

Your delivery can be as important as the content. Present with confidence, enthusiasm, and authenticity. A genuine and passionate pitch can create a lasting impression and build a connection with your audience.

By following these steps, you can create a powerful elevator pitch that effectively communicates your value proposition and inspires your audience to engage further with you or your business. Remember, a great elevator pitch is the start of a conversation, not the end.

1Identify your objectiveDetermine the purpose of your pitch. Are you promoting a product, service, idea, or personal brand? Establish your end goal, be it securing a meeting, gaining a client, or forming a partnership.
2Define your target audienceIdentify the individuals or organizations you want to address. Understand their needs, pain points, and interests to tailor your pitch accordingly.
3Highlight your unique selling proposition (USP)Determine what sets you apart from competitors. Focus on one or two key features or aspects that make your offering unique and beneficial to your target audience.
4Explain the benefitsClearly articulate the advantages your audience will gain from your product, service, or idea. Focus on the value and impact it can bring to them, addressing their specific needs.
5Create an engaging openingCraft a captivating first sentence that grabs your audience's attention. Use an intriguing fact, question, or statement to pique their interest.
6Keep it concise and clearWrite your pitch using simple, clear language, and avoid jargon. Aim for 150 words, which should be roughly 30 seconds to 2 minutes when spoken.
7Include a call-to-action (CTA)Encourage your audience to take the next step. This could be scheduling a meeting, trying a product demo, or visiting your website for more information.
8Practice and refineRehearse your pitch to ensure smooth delivery and to identify areas for improvement. Adjust your pitch based on feedback and practice until you feel confident.
9Adapt to different contextsBe prepared to modify your pitch based on the situation, listener, or time constraints. Have multiple versions ready for various scenarios.
10Deliver with confidence and enthusiasmWhen presenting your pitch, be confident, enthusiastic, and authentic. Your passion and conviction can make a significant impact on your audience's perception and interest in your offering.

Elevator Pitch Examples Elevator Pitch Examples

Elevator pitch examples come in a variety of forms. After all, you’re not going to use the same style pitch to try and score a job opportunity as you might employ to showcase a business concept. The following are six sample elevator pitches that can be used in business:

1. 30-Second Elevator Pitch Example

elevator pitch

Think you can score a new job during an elevator ride? What about at a busy job fair? What is your verbal business card? The following is a standard, 30-second pitch for sales pitching and beyond:

“Hi, my name is Bob, and it’s nice to meet you. I’m a sales manager at Jim’s Garage, specializing in premium sales and service of pre-owned imported vehicles. I heard about the position you’re looking to fill, and I’d love the opportunity to put my expertise to work for your company. In my experience, increased sales are the result of better coordination and communication. That’s how my team has been No. 1 in the local market for the past three years. I’d love to set up a time when I could tell you more about how my experience can benefit your company.”

2. Elevator Pitch Example for Job Interviews

elevator pitch

Want to score your dream career? HR managers are always looking for how to hire top talent. And first impressions can make the difference between job seekers’ propelling careers and dead-end ruts. What first impression do you make during a job interview?

Crafting an effective elevator speech is an effective way to introduce yourself, serve as a sort of personality test for hiring, and make the powerful impression you hope to leave.

“Hi, I’m Ginger Neuman, and I’ve been enthralled by technology since I took apart my first computer in third grade. After earning my bachelor’s degree in computer sciences, I’ve spent the past four years working in IT for Bill’s Burgers, the No. 3 fast-food chain in the Springtown metropolitan area. I’ve successfully built workstations and managed computer equipment across 17 locations, preventing and resolving countless hardware-related issues, sharpening skills that I’d love to apply to the role with your company.”

3. Networking Events Elevator Pitch Example

elevator pitch

At crowded networking events or job fairs, you only have a few seconds to make a lasting impression… and the competition to be noticed is stiff. Your networking event elevator pitch must be short, sweet and to the point.

“It’s nice to meet you. My name is Grace, and I represent Zeitgeist, Inc., where we boost efficiencies for companies in 42 states. I know my communication and organizational skills could benefit your company, so reach out if ever you find an opportunity that could benefit us both. I think we could take your revenue to the next level. Here’s my card, and I’ll keep your contact information, as well.”

4. Elevator Sales Pitch Example

elevator pitch

While frequently used as a personal branding tool, the classic elevator can be one of the top ways to keep sales rolling, whether the item being sold is a product, a company or a person. There are many sales pitch examples for various industries, but this template can provide a solid start.

“Don’t you hate it when your shoes get covered in mud? I know no matter how carefully I tread, I can’t keep them clean on rainy days. Surely Shining Solution repels both liquids and solid debris from sticking to your shoes, no matter how much dirt and mud you find yourself walking through. For more than 10 years, our products have been used by farmers, truckers and even military organizations to keep their footwear spic and span through sleet, snow and floods. Thanks to our safe and industry-respected formula, you can spend less time wiping your feet and shining your shoes and more time doing what you love. Here’s my card, and let’s set up a time to further discuss how we can help keep your shoes surely shining every day.”

5. Elevator Pitch Example for Business Startup

elevator pitch

If you found yourself on an elevator with your dream investor, and you knew you only had a few seconds to get them on board with your startup, what would you say?

Whatever elevator speech you choose in the event you bump into business opportunities like Mark Cuban, you have to make an impact from the start and tell the person why they should care.

“How often do you lose your remote control? Does it get lost in the couch cushions, or kicked under the table? What’s worse than needing to pause or rewind that last play of the big game only for the remote control to be found nowhere? Our company, Sensor Sensations, developed a solution to ensure your remote control is always at your fingertips. Our RFID technology with synced app tracks your remote control much like you might track your child’s phone, but it pinpoints the location within inches. With the remote in hand, you’ll never miss another exciting moment of gameplay. Let’s set up a time to discuss how we can partner and take this product to the next level. “

6. Personal Elevator Pitch Example

elevator pitch

How do you sum up your career in a 30-second elevator pitch example? Unlike a networking event, you’re not a face among a crowd of hundreds, and you have an opportunity to advertise yourself and be an authority in a powerful and memorable way. What do you say?

“Have you focused on building your e-commerce website and as a result seen your in-store presence lag behind? As a web designer of 12 years, I have helped small and large retail businesses operate their brick-and-mortar and online marketplaces with balance and harmony. With my experience and skill, I can create a professional image, manage online inventory and boost online conversions. In fact, my most recent client reported a 33% boost in online sales after I redesigned their landing pages… plus they now have the extra time needed to keep their physical store operating in an effective and efficient manner.”

Use These Elevator Pitch Templates to Get Started

We’ve created this template to help get your next pitch started.

[Opening Hook]: Start with a captivating statement, question, attention-grabbing statistic, or fact to capture the attention of your audience.

[Your Objective]: Briefly describe the purpose of your pitch (e.g., promoting a product, service, idea, or personal brand).

[Target Audience]: Identify who can benefit from your offering and why they should care.

[Unique Selling Proposition (USP)]: Highlight one or two key features or aspects that set your offering apart from competitors.

[Benefits]: Explain the specific advantages your target audience will gain from your offering, addressing their needs or pain points.

[Social Proof]: Optionally, mention any notable achievements, clients, or testimonials that demonstrate your credibility and success.

[Call-to-Action (CTA)]: Encourage the listener to take the next step (e.g., scheduling a meeting, trying a product demo, or visiting your website).

[Closure]: End with a memorable statement, expressing gratitude or reiterating your USP to leave a lasting impression.

Remember to keep your pitch concise (around 150 words), use clear language, and adapt it to different contexts as needed. Make eye contact with your audience whenever possible.

Tips on Writing an Amazing Elevator Pitch

Of course, not all elevator pitches are created equally. They can be phenomenal and effective, but they can also be abysmal failures. The following are a few tips that will help you to craft an effective elevator pitch:

  • Specify your goals. Avoid a vague request to someday work together. Are you hoping for a certain job? Specify the position to which you aspire. Do you think a specific product could help the company? Be sure and tell them why. Are you looking for an investment? Don’t be afraid to ask.
  • Write it down. It’s easier to organize your elevator pitch in writing than construct it in your head. By writing it down, you not only can closely examine and edit your words and structure, but the hard copy gives you the chance to practice your elevator speech until it’s perfect. Then, you even can edit it over time as you learn what is effective and what is not.
  • Customize the pitch. Business professionals hear countless elevator pitches from employees and colleagues, and many of them can spot a generic, cookie-cutter speech from a mile away. Even if you’ve written the ultimate elevator speech, be sure and tailor it to each subject. What are their interests? How can your product benefit their specific circumstance? Why would you make idea partners in the business venture?
  • Avoid industry jargon. The pitch needs to be as basic and easy to understand as possible. You don’t know the expertise and vocabulary of every person to whom you might present your elevator pitch. The last thing you want to do is make them feel unformed, uneducated or confused. Avoid using acronyms and other tech-speak that the average person might not understand when writing your own speech. When describing products and companies, be sure and use their full descriptive names.
  • Practice. Your elevator pitch is your big shot. Walking in cold is among the top mistakes that hold back startup small business owners. Practice serves two key purposes when preparing an elevator pitch. First, practice what you’ve written to see how long your speech is. If it’s much more than 30 seconds, you’ll need to keep editing the content and reducing your word count. Once you’ve achieved the perfect length, you’ll want to continue to practice the pitch until you can sound natural, and you can present it confidently and by memory. Be sure and practice controlling your body language at the same time, avoiding distracting gestures and misleading facial expressions.

Image: Envato Elements

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Joshua Sophy Joshua Sophy is the Editor for Small Business Trends and the Head of Content Partnerships. A journalist with 20 years of experience in traditional and online media, he is a member of the Society of Professional Journalists. He founded his own local newspaper, the Pottsville Free Press, covering his hometown.

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