How to Start a Jewelry Business

how to start a jewelry business

If you buy something through our links, we may earn money from our affiliate partners. Learn more.

Starting a new jewelry business is a dream for many people. It can be a very profitable and rewarding business to be in, but it does take some work and expense to get started. This article will outline the steps that you need to take to start your own jewelry company. We will also provide some helpful tips on how to make your business successful. So if you have always dreamed of starting your jewelry company, read on!

How Much Does it Cost to Start a Jewelry Business?

The cost of launching your own store can vary depending on the type of business it is. For instance, you may be able to get started for as little as $100 if you are doing something like selling handmade jewelry or costume jewelry on an eCommerce platform.

To give you a specific example, grinding and polishing white quartz crystals is a great way to start a cheap jewelry company on the side. They are plentiful, and you can literally find them in your backyard— so that makes them even cheaper since you are collecting them yourself instead of purchasing them.

Grinding and polishing tools that ready crystals like these for jewelry settings are relatively inexpensive, and some processes even use common household chemicals and sandpaper. After they are readied, you can use your jewelry-making skills to design pieces that are in high demand.

However, if you want to start a more traditional jewelry company, such as selling sterling silver or gold jewelry at a physical location, the costs will be higher. For instance, you can start a small brick & mortar startup for selling your jewelry for as little as $20,000.

However, that figure can go up to around $100,000 depending on the materials and equipment you’ll be using and where your startup jewelry business is located.

Small Business Deals

As a general idea, typical costs for a jewelry store startup might include:

  • Rent: $1000 – $2000 ($0 if you start your business out of your home)
  • Purchase of a storefront: $10,000 – $100,000
  • Basic tools: $300
  • Jewelry manufacturing equipment: $2000 – $5000 (you can also lease)
  • Purchase of raw materials and packaging supplies: $1,500 – $2,000
  • Employee salaries: Varies depending on position and experience. Expect to pay an average of about $4,000 on average
  • Utilities: $300
  • Overhead and raw materials: $500 for basic raw materials to make low-end jewelry; $10,000+ for precious metals and gemstones.
  • Advertising and promotions: $1,000
  • Miscellaneous expenses (equipment, insurance, permits, etc.): $2,500

Is a Jewelry Business Profitable?

Yes, a store where you sell your jewelry can be profitable. In fact, the average gross margin for jewelers in the global jewelry market is about 42.6%. That means for every $100 worth of product sold, the jeweler makes approximately $42.60 in profit.

Meanwhile, there are several factors that can determine a jeweler’s profitability, including the type of jewelry being sold, the price point and overhead costs.

Perhaps the better questions should be: what should I do to make my jewelry company more profitable? Or, What can differentiate my jewelry company from my competitors? When you answer these questions, you should be able to find a market and sell your pieces with ease.

Starting a Jewelry Business in 16 Simple Steps

Now that you have an idea of what it costs to start your store, and some information on whether or not it is profitable, let’s outline the steps you need to take to get your business up and running to make it in the jewelry industry.

1. Look at Your Competition

Before venturing out full force, it’s essential to take a good look at your competition. What type of jewelry are they selling? At what price point? How do their products differ from yours? What can you do differently to make your business more competitive and successful?

It’s also essential to research your target market and see if there is a need for the type of jewelry you want to sell. Are people looking for something new and different, or are they more likely to stick with classic designs?

Here’s a good low-cost strategy to use for competitor analysis:

  1. Identify who your competitors are by doing some market research. For instance, do a quick Google search and review their websites.
  2. Gather information about your main competition by:
  3. Checking out their social media posts to see what kind of content they are sharing.
  4. Signing up for their email list to get notified of new arrivals, sales etc.
  5. Subscribing to their YouTube channel to watch product reviews and how-to videos.
  6. Browsing through their online catalogs or looking for their products in local stores.
  7. Analyze your competitor’s strengths and weaknesses.
  8. Talk to your competitors directly. Ask them:
  9. What their business is like.
  10. What type of customers they are targeting.
  11. What strategies they are using to succeed.
  12. What are they doing well that you could emulate in your own business?
  13. Are there any areas where they are struggling that you can capitalize on?
  14. Identify your competitive advantage by figuring out what makes your jewelry unique and different from everyone else’s.

By doing your research upfront, you’ll have a much better idea of what type of products to create and how to market pieces that appeal to your client base. Once you have a good understanding of what other jewelry designers are doing, you can begin to differentiate your business by creating unique designs, targeting a different market or offering lower prices.

2. Find a Niche

It’s important to find a niche market when starting any type of business. This is a target audience who is interested in the type of jewelry you sell and are willing to pay more for unique pieces that can’t be found at local stores. Your target market will also be more likely to recommend your business to their friends and family.

To find a niche market, you’ll need to do some additional research. Who is buying the type of jewelry you want to sell? What are their interests? Where do they live? What are their spending habits?

Once you have a good idea of who your target market is, you can begin to create content and design pieces that appeal specifically to them. You can also start targeting specific social media channels and online platforms that they are likely to use.

When selecting a niche, it’s important to consider your skills, interests and experience. For example, if you’re a metalsmith, you could specialize in creating jewelry from precious metals and gemstones. Or, if you have a background in fashion, you could create unique pieces that are inspired by current trends.

Other jewelry niches include:

  • Fine jewelry products, including wedding rings and engagement rings.
  • Boho chic jewelry.
  • Rustic/vintage-inspired jewelry.
  • Nature-inspired jewelry.
  • Glamorous evening wear and fashion jewelry.
  • Eco-friendly/upcycled jewelry.
  • Fashion accessories (bracelets, necklaces, earrings, etc.).

3. Decide Between Offline and Online

Once you’ve identified your niche, you’ll need to decide how you want to sell your jewelry. Do you want to set up a physical store or sell online? The steps on this list may vary a little, depending on whether the business is online or offline.

In addition, there are pros and cons to both options. Selling offline allows customers to see and touch the jewelry in person, but it can be expensive to rent retail space. Plus, you’ll need to invest in inventory. Selling online is cheaper; you don’t have to carry any inventory, but, unfortunately, customers can’t see or touch the jewelry before they buy it.

It’s important to think about your target market when making this decision. If your niche is people who live near you, selling offline might be a better option. If your niche is people who live far away, an online jewelry business might be a better option.

There’s also the opportunity to hybridize these two options if you want to market your company as a brick & mortar store that also has an online presence. Jeweler James Allen is an example of a retailer that largely markets itself as a jewelry business online but also has a physical location to sell their jewelry in Washington D.C.

You also need to decide how you want to ship the jewelry. Do you want to offer free shipping? How will you handle returns? These are all important factors to consider when deciding between offline and online sales.

4. Choose a Business Name

When starting a business, it’s important to choose a name that is unique and memorable. After all, it’s one of the first things your clients will see. The name should reflect the type of jewelry you sell and who your target market is.

Some tips for choosing the name of your business:

  • Make sure the domain is available.
  • Check to see if the name is trademarked.
  • Google the name to see if it’s being used by another business.
  • Choose a name that is easy to spell and pronounce.

5. Brand Your Business

Once you’ve selected a niche, it’s important to create a brand that is associated with your jewelry. This includes developing a logo and tagline, as well as creating a website and social media pages that showcase your work and establish your brand identity. Use your brand to create a sense of exclusivity and make sure everything you produce reflects the values and mission of your business. For instance, jewelry brands like Tiffany & Co. and Cartier are known for their high-quality products and exclusive appeal.

Creating a brand can be a lot of work, but it’s worth it in the long run. It will help you stand out from the competition and make your business more recognizable to customers.

6. Create Your Own Jewelry Business Plan

A business plan is a document that outlines your business goals and how you plan to achieve them. Some of the main information to put in yours includes:

  • Your target market.
  • Product/service offerings.
  • Marketing strategy.
  • Financial projections.

Creating a plan for your company is essential for setting up any business model, and it’s especially important when you are starting out on your business venture. Not only will it help you stay organized and focused, but it will also help you secure funding from investors or banks.

There are a number of templates and resources available online that can help you create a roadmap to success for your store. The online business plan tutorial at the Small Business Administration (SBA) is a good place to start.

7. Register Your Business

Once you’ve created your business plan, it’s time to register your business with the appropriate government agencies. This includes registering your business name, getting a tax ID number and setting up a bank account. You will also need to select the type of business entity you want to register as (sole proprietorship, partnership, LLC, corporation, etc.)

The process of registering your business can be somewhat challenging, but the SBA has a number of resources and comprehensive guides to help you. It’s important to do your research and consult with an attorney or accountant if you have any questions.

Your local SCORE chapter also offers free seminars and workshops that show you how to set up and run your small jewelry company—or any type of company, really.

8. Create a Business Bank Account

A bank account for your company is a separate bank account that you set up specifically for your business transactions. This is where you will deposit all the income you generate and pay your business expenses.

It’s important to keep your personal and business finances separate, so it’s recommended to have two different bank accounts. If you don’t, you may be comingling your accounts. That can cause a really tangled web when you are doing your taxes too. Also, it’s good to get a business card to start building credit for your jewelry store.

When setting up your business bank account, be sure to provide the name of your business, tax ID number and contact information. You will also need to provide a voided personal check or bank statement so the bank can set up direct deposit for your business income.

9. Apply for Licenses, Insurance, and Permits

Depending on your location, you may need to apply for various licenses, permits and insurance policies before starting your own jewelry company. The requirements vary from state to state, but here are the main licenses, insurance and permits you typically need for your business:

  • Business license.
  • Tax ID number.
  • Business insurance (general liability insurance and product liability insurance).
  • Sales tax permit.
  • Zoning approval.
  • Health and safety inspection (if selling to the public)
  • Workers’ compensation insurance (if hiring employees)

10. Decide Who Will Make Your Jewelry

Many jewelry creators are self-making jewelry and drop shipping them to their clients. If you are a jewelry designer and business owner doing this, you (and your small crew, if you have them) can benefit from jewelry-specific design software like Jewelry CAD Dream or RhinoGold 6. For drop shipping, you can depend on shipping apps like ShipStation.

With growth, you won’t be able to make your jewelry in your home and garage forever. Eventually, you may need to outsource some or all of the production to a third-party manufacturer. This can be a challenging process, as you want to find a manufacturer who is reliable and has good quality control.

There are a number of resources online that can help you find a jewelry manufacturer, such as the Jewelry Manufacturing Association (JMA) and You can also search for “jewelry manufacturers” or “custom jewelry makers” in your area.

When contacting potential manufacturers, be sure to ask a lot of questions about their production process and quality control measures. It’s also important to get references from other businesses who have worked with them. Last but not least learn as much as possible how to make jewelry to sell.

11. Price Your Products

One of the most challenging aspects of starting a jewelry store is pricing your products. You want to price them high enough so you can make a profit, but not so high that people won’t buy them.

There are a few things you can do to help determine how to price your jewelry:

  • Do some research on what other similar items are selling for.
  • Factor in the cost of materials and labor.
  • Consider how much time it took you to make the piece.
  • Keep it at the same price or a little over the price of your competitors and offer a discount for buying more than one piece or a loyalty program.

12. Create a Website for Your Own Online Store

A well-designed website is beneficial for an online or an offline store, and you also will need it for your jewelry sales. It helps customers learn about your products and company, as well as makes it easy for them to purchase items.

If you’re not familiar with web design, there are a number of services that can help you create your own website for selling jewelry online. Wix, Squarespace, and Weebly are all popular website builders that have templates specifically for businesses. If you like a little more flexibility in design and functionality without knowing a lot of code, is the website builder for you.

You will also need to set up a payment processor so customers can pay for their items online. PayPal, Stripe, and Square are all popular options. Additionally, don’t forget to hire a professional photographer to take some pictures of your pieces.

Beautiful pictures with good product descriptions on jewelry blogs make people want to buy jewelry products. Another option is learning how to sell jewelry on Etsy. This will give a quick entry into selling your items online.

13. Market Your Business

When it comes to marketing your jewelry company, there are a number of strategies you can use. And even if you have an online store, it’s important to market your business offline as well. This can be done offline by:

  • Participating in local craft fairs and shows: This is a great way to get your jewelry in front of potential customers and make some sales.
  • Setting up a booth at your local shopping mall: This can be a good way to reach more people, but it can also be expensive.
  • Contacting local boutiques and stores: You can offer to sell your jewelry in their store or let them borrow some pieces for a fashion show.
  • Creating a mailer: You can create a mailer that showcases your products and offers a discount for people who visit your website or online store.
  • Using marketing materials: Business cards, brochures, and product tags can help customers learn more about your jewelry and how to purchase it.

Also, there are ways to expand your reach online, including social media, search engine optimization (SEO) and paid advertising. No one says you have to do one or the other—just remember to try out a few and see what works best for you. Before long, your marketing endeavors will start to attract those dream clients you’ll want shopping at your jewelry store.

14. Fulfill Orders and Ship Products

Once orders start coming in, it’s important to be prepared to fulfill them quickly and correctly. This means having a process in place for:

  • Receiving orders from customers.
  • Picking the right products to send.
  • Packaging the products securely.
  • Shipping them out as soon as possible.
  • Handling returns and having a return policy.

If you’re not able to handle fulfillment yourself, you can outsource this to a third-party company.

15. Get Your Taxes in Order

Running a jewelry establishment means you need to keep track of your income and expenses, and you may also need to file taxes as a self-employed individual. The best way to stay organized is to create a system for tracking your finances throughout the year. This can include:

  • Creating invoices and receipts
  • Tracking inventory
  • Recording payments and expenses
  • Hiring an accountant to help file your taxes

The main taxes you may need to pay are:

  • Income tax
  • Self-employment tax
  • Local sales taxes
  • Excise tax

Taxes may vary by state too, so be sure to research the specific taxes that apply to your business and make sure you’re compliant and staying abreast of filing deadlines. Filing taxes late or incorrectly can lead to penalties and interest charges, so it’s best to be prepared ahead of time.

16. Grow Your Business

Once you have a system in place and your business is running smoothly, it’s time to start thinking about ways to grow. This could mean expanding your product line, reaching new markets or hiring additional staff.

When your business is stable and running smoothly, looking for opportunities to grow is a logical next step. Growth can take several forms:

Product Line Expansion:

  • Identifying Opportunities: Look for gaps in the market or underserved customer needs that align with your brand.
  • Diversification: Introduce new types of jewelry or accessories that complement your existing offerings.
  • Collaborations: Partnering with other designers or brands can bring fresh perspectives and reach new customers.

Reaching New Markets:

  • Geographic Expansion: Explore new cities, regions, or even countries where your products may be well-received.
  • Online Growth: Expanding your online presence through different platforms or enhancing your e-commerce website can bring in global customers.
  • Targeting Different Demographics: Tailoring products or marketing strategies to appeal to different age groups, cultures, or lifestyles can tap into new customer bases.

Hiring Additional Staff:

  • Identifying Needs: Assess what areas of your business require additional support.
  • Training: Ensure new hires align with your brand values and are trained to provide the level of service your customers expect.

17. Inventory Management

The growth of your business may also mean a complex inventory that requires careful handling.

  • Utilizing Warehouse Management Systems (WMS): This can automate tracking, optimize storage, and assist in managing the flow of goods.
  • Implementing Fashion and Jewelry eCommerce ERP Solutions: These tools can integrate various aspects of your business, including inventory, finances, and customer data, providing efficiency and accuracy.

18. Customer Focus

No matter the growth strategy, keeping the customer at the heart of your business is crucial.

  • Maintain Quality Service: As your business grows, ensure that customer service does not suffer.
  • Collect Feedback: Regularly seek customer opinions to improve and adapt to their needs.
  • Emphasize Quality Products: Continuously provide high-quality jewelry that meets or exceeds customer expectations.

19: Leverage Technology for Efficiency and Innovation

Incorporate technology into various aspects of your business to streamline operations and offer innovative services. This could include:

  • 3D Printing for Custom Designs: Utilize 3D printing technology to offer unique, customizable jewelry options to your clients.
  • Digital Inventory Tracking: Implement advanced inventory management systems to keep track of stock levels, reorder supplies, and manage product listings efficiently.
  • Virtual Try-On Features: For online stores, offer a virtual try-on feature to help customers visualize how jewelry pieces will look on them, enhancing the online shopping experience.

20: Develop a Strong Online Community

Build an online community around your brand to engage with customers and create a loyal customer base. This can be achieved through:

  • Social Media Engagement: Regularly post on social media platforms and interact with your audience. Share behind-the-scenes content, jewelry care tips, and customer stories.
  • Online Workshops and Events: Host online workshops or webinars on jewelry making, styling tips, or the latest trends in the jewelry industry.
  • Customer Loyalty Programs: Implement loyalty programs that reward repeat customers with exclusive discounts, early access to new collections, or special gifts.

21: Focus on Sustainable Practices

Emphasize sustainability in your business practices to appeal to environmentally conscious consumers. This includes:

  • Eco-friendly Materials: Source recycled metals and ethically sourced gemstones. Offer a line of eco-friendly or upcycled jewelry.
  • Sustainable Packaging: Use biodegradable or recycled packaging materials and minimize waste in your packaging process.
  • Green Manufacturing Processes: Partner with manufacturers who employ environmentally friendly practices.

22: Continuous Learning and Adaptation

The jewelry industry is constantly evolving. Stay informed about the latest trends, techniques, and business practices by:

  • Attending Trade Shows and Workshops: Regularly attend industry trade shows, workshops, and seminars to network with other professionals and learn about new trends and technologies.
  • Seeking Feedback and Adapting: Regularly solicit feedback from customers and adapt your offerings based on their preferences and feedback.
  • Ongoing Education: Keep up with new jewelry-making techniques, business strategies, and marketing trends through online courses or local classes.

23: Explore International Markets

Consider expanding your business to international markets. This involves:

  • Market Research: Research international markets to understand cultural preferences and jewelry trends in different regions.
  • Export Compliance: Familiarize yourself with export regulations and duties for shipping jewelry internationally.
  • Localized Marketing Strategies: Develop marketing strategies tailored to each international market, considering local languages, customs, and shopping habits.

24: Invest in Professional Development for Your Team

As your business grows, invest in the professional development of your team to ensure they are skilled and motivated. This includes:

  • Training Programs: Provide training in customer service, jewelry design, and business management.
  • Career Development Opportunities: Offer opportunities for career advancement within your company.
  • Team Building Activities: Organize team-building events to foster a positive work environment and enhance team collaboration.

Starting and growing a jewelry business is an exciting yet complex task. It involves not only looking at ways to expand the product line, markets, and staffing but also utilizing tools like WMS and ERP solutions to manage various aspects of the business.

Most importantly, it requires a constant focus on customers and their needs, ensuring that growth does not come at the expense of quality or service. With careful planning and execution, growth strategies can lead to a thriving and successful business.

No matter what growth strategies you decide to pursue, always remember to stay focused on your customers and their needs. If you continue providing excellent customer service and high-quality products, your business will thrive.

How Do Beginners Sell Jewelry?

Organize Your FinancesDiligently tracking income and expenses to ensure orderly business finances, informed decisions, and preparedness for tax filings.
Creative MarketingUtilizing various marketing strategies such as social media campaigns, influencer collaborations, and exclusive events to set the business apart from competitors.
Start Small, Grow SteadilyStarting small and focusing on strengths to build a strong foundation, with gradual expansion into new areas to maintain product quality and uniqueness.
Brand ProtectionResearching and ensuring that suppliers are reputable and materials are of the highest quality to build customer trust in the genuineness of the jewelry.
Jewelry Care EducationEducating customers on proper jewelry care to emphasize the importance of maintenance and storage for longevity.
Customer-Centric ApproachTraining customer service teams to prioritize satisfaction with warm, empathetic, and solution-oriented interactions.
Selecting the Right PlatformResearching and selecting the most suitable platform to sell the jewelry, reaching a wider audience, and optimizing sales.
Strategic MarketingImplementing consistent and focused marketing strategies, both online and offline, to drive brand visibility and increase sales.
Stay TrendyFollowing the latest jewelry trends to create contemporary designs, appealing to modern tastes, and maintaining competitiveness.
Submit Designs to ContestsParticipating in jewelry design contests to garner exposure, potentially win prizes, and enhance credibility and recognition in the industry.

There are a few different ways budding entrepreneurs start out their successful jewelry businesses. We’ve listed 10 of the most popular options below:

  • Organize Your Finances: From the outset, we’ll diligently keep track of our income and expenses, ensuring that our business finances are in order. This discipline will help us make informed decisions and be better prepared for tax filings as self-employed individuals.
  • Creative Marketing: We’ll explore various marketing strategies to reach our target audience effectively. Whether it’s social media campaigns, collaborating with influencers, or hosting exclusive events, our creative approach will set us apart from the competition.
  • Start Small, Grow Steadily: We understand the value of starting small and building a strong foundation. Focusing on our strengths and gradually expanding into new areas will enable us to maintain the quality and uniqueness of our products.
  • Brand Protection: Trust is paramount in the jewelry industry. Before sourcing materials, we’ll diligently research and ensure that our suppliers are reputable, and the materials used are of the highest quality. Our customers can rest assured knowing they are investing in genuine and beautiful jewelry.
  • Jewelry Care Education: We’ll educate our customers on proper jewelry care, emphasizing the significance of proper maintenance and storage to ensure the longevity of their cherished pieces.
  • Customer-Centric Approach: Our customer service team will be trained to prioritize customer satisfaction. Every interaction will be warm, empathetic, and solution-oriented to leave a lasting positive impression.
  • Selecting the Right Platform: Thoroughly researching and selecting the most suitable platform to sell our jewelry will enable us to reach a wider audience and optimize our sales.
  • Strategic Marketing: Our marketing efforts will be consistent and focused, with a blend of online and offline marketing to drive brand visibility and increase sales.
  • Stay Trendy: We’ll closely follow the latest jewelry trends to create fresh and contemporary designs, appealing to modern tastes and maintaining our competitiveness in the market.
  • Submit Designs to Contests: Participating in jewelry design contests will not only garner exposure for our brand but also present an opportunity to win prizes and accolades, further enhancing our credibility and recognition in the industry.

Whew! That was a lot of information! But if you’re ready to start your first jewelry company, it’s important to have all the facts at hand. By following these pointers, you’ll be on your way to starting a successful and profitable business.


What are the first steps in starting a jewelry business?

Identify your target market, create a business plan, register your business, comply with legal requirements, and start designing your jewelry line.

How much investment is needed to start a jewelry business?

The investment can vary widely based on the scale of the business, the materials used, marketing, and other factors. A small business might start with a few hundred to a few thousand dollars.

What materials do I need to start making jewelry?

The materials depend on the type of jewelry you plan to create. Common materials include metals, beads, gemstones, tools, and equipment for cutting, shaping, and assembling.

How can I market my jewelry business?

Utilize online platforms, social media marketing, collaborations with influencers, participation in craft fairs, and partnerships with local stores to promote your products.

What legal considerations should be taken into account when starting a jewelry business?

Register your business, obtain necessary permits and licenses, comply with tax regulations, and consider liability insurance to protect your business.

How can I ensure quality in my jewelry products?

Use high-quality materials, develop precise craftsmanship, and implement quality control checks at various stages of production.

Where can I sell my jewelry?

You can sell your jewelry through your website, online marketplaces like Etsy, local craft fairs, consignment shops, or partnering with brick-and-mortar stores.

Image: Depositphotos, Envato Elements

More in: Comment ▼

Joshua Sophy Joshua Sophy is the Editor for Small Business Trends and the Head of Content Partnerships. A journalist with 20 years of experience in traditional and online media, he is a member of the Society of Professional Journalists. He founded his own local newspaper, the Pottsville Free Press, covering his hometown.

Leave a Reply

Your email address will not be published. Required fields are marked *