How to Say Thank You for Supporting My Small Business

Your small business wouldn’t be where it is today without your valued customers. The holiday season and new year can be an ideal opportunity to say thank you and show your appreciation. If you’re looking for ways to say thank you for supporting my small business, here are some ideas.

Why Is It Important to Thank Loyal Customers?

Thanking customers can be an easy way to foster business loyalty. If you show your appreciation in a tangible way, customers may be more likely to continue purchasing from your business and interacting with your content or initiatives.

thank you for supporting my small business

Top Examples of Small Business Thank You Message to Customers

If you’re looking to build customer loyalty and show your appreciation to your customers, the following ideas may help. Some may work specifically for long-time clients, while others can appeal to both new and returning customers. Here are some ideas and templates to get you started.

1. Thanks for Supporting My Small Business

Expressing gratitude doesn’t have to be rocket science. A tried and true way to share warm regards with your customers is to thank them for their support after each purchase. You might send a thank you email or include a small note with their order.

As a small business, every order means so much to us. From the bottom of our hearts, thank you for supporting our operation and shopping small this holiday season.

2. We Appreciate You, Valued Customer

Thank you messages can also go deeper for those who have done repeat business with you. Send special notes or emails that aren’t connected to a specific sale to make your company stand out.

Small Business Deals

Just wanted to send a quick note to say that we appreciate your business. No matter when you last shopped with us, we wouldn’t be where we are today without your support!

3. Thank You to a Loyal Customer

Thank you notes to valued customers may be even more special if they’re handwritten. You may send handwritten note cards during the holidays or just mail them during a slow period for your business.

As one of our most loyal customers, you’re a huge part of the reason our business is where it is today. So we wanted to share a special [promotion/update] with you! [Promotion details]

4. Customer Appreciation Badges

Customer appreciation badges may include physical buttons or even digital stickers. They may include titles like “valued customer” or “brand ambassador,” to thank your most loyal supporters for their continued patronage.

We wouldn’t be where we are without you – display this badge proudly as one of our best customers!

5. Enjoy a Discount on Your Next Purchase

Genuine gratitude is great, but it’s also beneficial to offer real value to your best customers. Consider thanking them by sending out a discount code or coupon they can use on a future order.

We’re so thankful for all your continued business through the years! As a token of our appreciation, enjoy this discount code for [percent] off your next purchase!

thank you for supporting my small business

6. Thank You Treats with Purchase

You could also express your gratitude by including a small token with their order. This may work either in person or online; just include a short note to explain.

Thanks for shopping small this holiday season! Enjoy this extra gift on us as a token of our gratitude.

7. Samples During Special Events

Businesses with a physical location could invite loyal customers inside for a special buying experience that also includes free samples. This may encourage future purchases while also expressing your thanks.

As one of our most loyal customers, we wanted you to be the first to know: We’re hosting a special event on [date/time]. Visit us to enjoy free samples of [product] and mingle with other [company name] customers!

8. Social Media Posts and Giveaways

Social media can be the perfect place to express thanks to a wide base of customers. Consider offering a giveaway along with your heartfelt message of thanks.

Wow! 100,000 followers. To share our appreciation for each and every one of you who follows our content, here’s a giveaway for [giveaway details].

9. Thank You Stickers

Small trinkets like stickers are inexpensive. But they provide just enough of a special touch that your customers are likely to remember the experience.

We’re stuck on you! Just wanted to say thank you for supporting our small business this holiday season!

10. Private Sales or Hours

If you want to create a truly positive experience that makes your best customers feel appreciated, consider offering special hours just for them. Send out an email to your best customers inviting them to a private sale or loyal customer-only hours.

We’re inviting all of our best customers to a special shopping event! [Hours/details] Enjoy exclusive deals and a unique shopping experience as a thank you for your continued patronage.

Thank You Message IdeaBenefitsUsage
1. Thanks for Supporting My Small BusinessSimple and genuine expression of gratitude after each purchaseInclude in thank-you emails or order notes
2. We Appreciate You, Valued CustomerPersonalized thank-you notes for repeat customersSend special notes or emails outside of sales
3. Thank You to a Loyal CustomerHandwritten notes for special customersSend handwritten note cards during holidays
4. Customer Appreciation BadgesRecognition for loyal customersProvide physical or digital badges
5. Enjoy a Discount on Your Next PurchaseShow appreciation with real valueSend a discount code or coupon for future orders
6. Thank You Treats with PurchaseA token of gratitude included with their orderInclude small gifts or treats with purchases
7. Samples During Special EventsExclusive buying experience with free samplesInvite loyal customers to special events
8. Social Media Posts and GiveawaysPublicly thank a wide base of customersExpress thanks on social media and offer a giveaway
9. Thank You StickersInexpensive trinkets with a special touchInclude stickers or small tokens with purchases
10. Private Sales or HoursCreate a positive and exclusive shopping experienceInvite best customers to private sales or events

What to Include in a Customer Appreciation Social Media Post

thank you for supporting my small business

Business messages on social media often get lost in the shuffle. To make your heartfelt thank you stand out with your followers, include the following elements:

  • Genuine Emotion:
    • Share heartfelt stories of your team’s journey and dedication to the business.
    • Express how much your customers mean to you and the positive impact they have on your team’s motivation.
    • Use emotive language and authentic expressions of gratitude to resonate with your audience.
  • The Impact of Their Support:
    • Provide specific examples of how their support has contributed to your business’s growth and success.
    • Highlight any milestones, achievements, or community contributions made possible by their patronage.
    • Create a sense of pride and ownership among your customers by showcasing their role in your business’s accomplishments.
  • Value:
    • Offer exclusive rewards, such as limited-time discounts, special promotions, or early access to new products or services.
    • Host a giveaway or contest with exciting prizes to encourage engagement and participation.
    • Consider partnering with other businesses to offer joint promotions or collaborative giveaways, providing even more value to your customers.
  • Personal Responses:
    • Engage with your audience by responding to each comment, message, or mention personally.
    • Use their names in your responses to add a personalized touch and show that you value their individual interactions.
    • Respond promptly and authentically, making your customers feel seen and appreciated.
  • Storytelling:
    • Share impactful customer stories and testimonials that illustrate the real-life benefits of your products or services.
    • Highlight heartwarming anecdotes of how your brand has positively affected customers’ lives or solved their problems.
    • Use storytelling to build an emotional connection and showcase the human side of your business.
  • Acknowledgment:
    • Recognize and celebrate your most loyal customers by featuring them in your appreciation posts.
    • Use user-generated content (UGC) to showcase customers using your products or sharing positive experiences.
    • Consider running a “Customer of the Month” or “Fan Spotlight” series to give special recognition to dedicated customers.
  • Gratitude Visuals:
    • Create visually appealing graphics or videos that align with your brand’s aesthetics and evoke positive emotions.
    • Use vibrant colors, eye-catching designs, and inspiring images to capture your audience’s attention.
    • Incorporate your logo or brand elements into the visuals to reinforce brand recognition.
  • Call to Action:
    • Encourage your audience to share the post or tag friends to spread the message of appreciation.
    • Invite them to continue engaging with your brand by participating in discussions or leaving reviews.
    • Include a clear call to action (CTA) to visit your website, subscribe to your newsletter, or explore new products and services.

Does Customer Appreciation Improve Customer Retention?

thank you for supporting my small business


Building business loyalty involves many elements, from creating a positive experience to interacting with customers on an ongoing basis. Customer appreciation can certainly help, by adding a personal touch to the relationship and making customers feel valued and appreciated.

Utilizing Special Events and Promotions to Express Gratitude

In today’s competitive market, showing gratitude to your customers is not just a courtesy; it’s a strategic necessity. Businesses can go beyond the usual thank-you notes by creatively using special events and promotions to express appreciation.

These gestures not only enhance customer loyalty but also create memorable experiences that encourage continued patronage. Here are five impactful ways to thank your customers through well-planned events and thoughtful promotions.

  • Host Exclusive Customer Appreciation Events: Organize events like VIP shopping experiences or appreciation parties exclusively for loyal customers, making them feel valued and strengthening their connection with your brand.
  • Launch a Loyalty Program: Implement a program that rewards repeat customers with points redeemable for discounts or gifts, thanking them for their ongoing support and encouraging future purchases.
  • Seasonal Thank You Campaigns: Align gratitude efforts with holidays or special seasons, offering tailored promotions like Thanksgiving deals or Christmas thank you cards that resonate with the festive mood of customers.
  • Social Media Contests and Giveaways: Use social media to run interactive contests or giveaways, engaging customers with fun content and offering prizes as a token of appreciation.
  • Personalized Thank You Gifts: Send customized gifts to your most loyal customers, reflecting their individual preferences and creating a lasting positive impression of your appreciation and gratitude.

Should Small Businesses Thank Customers All Year Long?

Yes, businesses can thank their best customers and spur future purchases at any point in the relationship. After the first purchase, send an email thank you. During the holidays, offer a handwritten thank you note. When they sign up for a loyalty program, go the extra mile with free gifts or incentives.

Frequently Asked Questions

thank you for supporting my small business

Why is it important to thank loyal customers?

Expressing gratitude is essential as it fosters customer loyalty, encouraging them to return to your business for future purchases. When customers feel appreciated, they are more likely to continue supporting your brand and engaging with your initiatives, leading to long-term relationships and positive word-of-mouth.

What are some examples of small business thank-you messages to customers?

There are various ways to show your appreciation to customers:

  • “Thanks for Supporting My Small Business”: A simple yet effective way to convey warm regards is by thanking them after each purchase through emails or including a thank-you note with their order.
  • “We Appreciate You, Valued Customer”: For customers who have engaged in repeat business, send them personalized notes or emails, highlighting their importance in contributing to your business’s growth.
  • “Thank You to a Loyal Customer”: Handwritten notes, especially during the holiday season or slower periods, add a personal touch and demonstrate your sincere appreciation.
  • “Customer Appreciation Badges”: Recognize your most loyal customers with physical or digital badges, such as “valued customer” or “brand ambassador,” to showcase their ongoing support.
  • “Enjoy a Discount on Your Next Purchase”: Offer real value by providing discount codes or coupons for their next purchase as a token of gratitude for their loyalty.

How can I express gratitude on social media?

Social media is a powerful platform to show appreciation and connect with your audience:

  • Share heartfelt stories: Offer behind-the-scenes insights into your business journey, showcasing genuine emotion and dedication.
  • Highlight the impact of support: Illustrate how customers’ patronage has contributed to your business’s growth and achievements, showcasing the positive outcomes of their loyalty.
  • Offer exclusive rewards: Provide special rewards, giveaways, or contests to add value to your followers’ experience and encourage active engagement.
  • Personalized responses: Engage with customers by responding to their comments and messages personally and promptly, showing that you genuinely value their interactions.
  • Use storytelling techniques: Create emotional connections with your audience by sharing impactful customer stories and testimonials that demonstrate the real-life benefits of your products or services.

What other creative ways can I say thank you to customers?

There are several creative ways to express gratitude and make your customers feel valued:

  • Include small tokens of appreciation: Add thank-you treats or stickers to their orders as a thoughtful gesture, leaving a lasting impression.
  • Host special events or private sales: Invite your most loyal customers to exclusive events or private sales, offering them unique experiences and deals as a thank-you gesture.
  • Recognize and feature loyal customers: Showcase your customers in appreciation posts through user-generated content, highlighting their support and loyalty.
  • Run giveaways or contests: Organize exciting giveaways or contests on social media, rewarding your followers for their engagement and loyalty.
  • Use vibrant visuals and graphics: Create visually appealing and memorable content to capture your audience’s attention and reinforce brand recognition.

How can I make my customer appreciation posts stand out on social media?

To make your customer appreciation posts more impactful:

  • Craft heartfelt messages: Use emotive language and authentic expressions of gratitude to establish a personal connection with your audience.
  • Share specific examples: Provide concrete examples of how customer support has contributed to your business’s success and milestones.
  • Utilize eye-catching visuals: Create visually appealing graphics with vibrant colors and inspiring images to make your posts stand out.
  • Respond personally and promptly: Engage with customers who interact with your posts by responding to their comments and messages individually.
  • Encourage interaction: Include clear calls to action in your posts, inviting your audience to share, participate, and engage with your brand further.

By expressing genuine gratitude and establishing strong connections with your customers, you can build a loyal community around your small business, fostering growth and success in the long run.

Image: Envato Elements

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Annie Pilon Annie Pilon is a Senior Staff Writer for Small Business Trends, covering entrepreneur profiles, interviews, feature stories, community news and in-depth, expert-based guides. When she’s not writing she can be found exploring all that her home state of Michigan has to offer.

3 Reactions
  1. All great ideas to help build long-term loyalty with customers for sure! Too often we finish a job and never speak with the customer again. These ideas all go towards repeat business and increase the potential for referrals!

  2. I try and partner with small business around my town. I am a huge advocate for small businesses and love these simple but meaningful ways to say thank you!

  3. Say thank you to your local concrete contractor! They provide services to the area and give you the services you need. Also, as small business owners, say thank you to your customers. They pay the bills and keep you in business! Got to love your local business owners.

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