15 Integrated Marketing Campaign Examples to Inspire Your Strategy



Integrated Marketing Campaign Examples

Getting good leads is one of the top marketing challenges. As such, there are many good reasons for your small business to look at integrated marketing. Exploring integrated marketing campaign examples can provide valuable insights and inspiration. With a blend of different marketing strategies, these campaigns offer a cohesive and effective approach to promoting your brand.

In this article, we’ll explore 15 integrated marketing campaign examples to inspire your strategy, showcasing how various businesses have successfully harnessed the power of integration in their marketing efforts.

What is an Integrated Marketing Campaign?

According to Hubspot,



“Integrated marketing is any marketing campaign that uses multiple channels in execution. For example, you might see a popular new donut flavor in a commercial, then drive past the donut shop to see posters of the donut. And if you flip through Instagram once you get to your destination, you might see a GIF on your feed, displaying the donut.”

Mark Schmukler, the CEO and Co-founder of the Sagefrog Marketing Group, adds to that by saying, “Integrated Marketing combines both outbound, traditional marketing with inbound marketing and other tactics to promote accelerated success in businesses.”

That means you can and should use social media to promote a live event where you’re highlighting your goods and services. After all, what better way to fill the hall with prospects than by reaching out to them directly on Twitter or Facebook?  Still, that’s just one possibility because integrated marketing builds a bridge between online marketing and it’s more traditional print and PR cousin in a variety of ways.

Here’s a related word about integrated marketing communications from the Division of Outreach at the University of Mississippi


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Integrated Marketing Campaign Examples

Here are 15 examples of great integrated marketing campaigns that work by combining content, digital and website marketing with traditional marketing methods like PR.

 Old Spice: Smell Like a Man

integrated marketing campaign examples - old spice

This heads up our list not only because it was integrated with great videos and social media but solid copywriting for the complete package.  This integrated marketing campaign held your attention first and sold you later.



GoPro: Be a Hero

A great example of a small start-up that took off is when GoPro launched its recent campaign, “Be a Hero.” It uses a variety of outdoor ads, brand-related sponsorships, and even a firefighter’s original video.

Always: #LikeAGirl

Designed to further a cause rather than promote a product, Always, a feminine hygiene brand, ran its #LikeAGirl campaign. The video’s jumping-off point worked with the hashtag to spark a debate centering around gender equality.

SFPCA: Condoms For Pets

integrated marketing campaign examples - dog rolling in grass

You read that correctly!  San Francisco Society For Prevention Of Cruelty To Animals ran this ad to highlight the need to spay and/or neuter your pet in 2015, but it stands up. They developed a website and a brochure filled with these mock condoms.



Mike’s Hard Lemonade: “Mikehacks”

Another blast from the past if you consider 2015 all that long ago, the Mikehacks videos for Mike’s Hard Lemonade included a barbeque-in-a-can of the beverage and paired this with in-store retail displays.

Snap Inc.: Spectacles

Another great example of integrated marketing with a twist, Snap Inc. understood the possibilities and how to blend brick and mortar with online efforts. The company placed “Snapbots” in select cities. These were actually vending machines for Snap Inc.’s Spectacles product, and people posting on social media while they waited in line caused the buzz to intensify.

H&M: ‘Come Together’

Here’s proof positive that the old blends well with the new as far as integrated marketing is concerned. This interesting and innovative Christmas ad featured Adrian Brody and brought old-school star power to cyberspace and YouTube.

Levi Strauss & Co: Ready To Work

Documentaries about rebuilding efforts in a rundown steel town across multiple media sources made this campaign an integrated marketing gem. It was real Norman Rockwell stuff that stuck a chord.



Volkswagen: Kombi’s Last Wishes

integrated marketing campaign examples - group taking selfies in a VW Kombi

When Brazil closed the last assembly line for the Volkswagen Kombi in 2013, they decided to host an “unlaunch.”

The company asked people who had bought the vehicle to place stories about their experiences on a special website.

The campaign spurred a worldwide conversation across various mediums and was promoted with a series of well-placed ads reflecting the truck’s “last wishes.”



Pret A Manger: Customer Outreach

Natural food store Pret A Manger actually asked their customers what they wanted and then acted on it. When they asked for input on recipes and menus, they got it to the extent that feedback has been shared worldwide. Seeing your menu items in print after you’ve posted them and having that kind of input engages both customers and prospects. The integrated campaign didn’t stop there, either. The company opened a second vegetarian location in London last month with 20 new items on the menu. There are plans to crack the U.S. market in the future.

Southwest Airlines: Transfarency

integrated marketing campaign examples - pic of airliner taking off with golden sunset in the background

The airline started this campaign three years ago, and it’s still working for them. Stressing customer education online even got them some ink. 

Cancer Research UK

They covered all the bases for a good cause here. The campaign drive even reached all the way back to print and television, combining everything with a digital presence. The campaign asked people to leave something in their will for cancer research. The TV angle featured cancer survivors and scientists.



LinkedIn: “In It Together”

You might not have expected it, but this social media giant launched a campaign with a TV spot under the banner–In it Together, last year. It was especially interesting because it highlighted a number of businesses with videos shot in black and white documentary-style footage. Outdoor ads, video spots and, of course, videos were just a few of the other tools they implemented.

ESSC- “Change the Way You See Disability”

Easterseals  Southern California makes the list and does good things with its integrated marketing campaign that features the people who benefit from it. “Don’t Exclude. Include.,” is just one of the slogans used across several platforms like social media and outdoor ads.

Intuit: “A Giant Story”

A great narrative video that personalizes our digital world with a character invented by an entrepreneur is at the center of this integrated campaign. This is a bold move that marks the very first branding campaign for this titan in the corporate world.  The company recently said they were looking to target the 750 million people globally who work for themselves, so small businesses should be looking at this campaign carefully to see what the takeaways are.

Building a Cohesive Brand Voice Across Multiple Platforms

Building a cohesive brand voice across multiple platforms is crucial in the realm of integrated marketing. A consistent brand voice helps in reinforcing your brand identity, creating a memorable impression, and fostering trust among your audience. When your message is uniform across various channels – be it social media, print, television, or digital platforms – it amplifies your brand’s presence and cements your place in the consumer’s mind.



A cohesive brand voice starts with a clear understanding of your brand’s core values, personality, and the message you want to convey. This understanding should be the foundation for all your communication. For instance, if your brand is playful and youthful, this should reflect in your social media posts, advertisements, email campaigns, and even in customer service interactions.

Moreover, consistency in visual elements like logos, color schemes, and typography across platforms reinforces brand recognition. For instance, Coca-Cola’s iconic red and white color scheme and its distinct font style are recognizable across any medium, making the brand instantly identifiable.

Furthermore, adapting your message to fit different platforms while maintaining the core essence is key. The tone on a professional network like LinkedIn might differ from that on a casual platform like Instagram, but the underlying message and brand values should remain consistent.

Incorporating user-generated content and customer feedback into your campaigns can also ensure authenticity and relatability, further strengthening your brand voice. By staying true to your brand’s essence across all platforms, you can build a strong, trustworthy, and recognizable brand identity.



How to Start an Integrated an Integrated Marketing Campaign

integrated marketing campaign examples - marketing team meeting

If you’re thinking, “Where do I sign up?,” follow these steps to get started designing and executing a successful integrated marketing campaign:

  1. Determine the Overall Objective of the Campaign: Understand the primary aim you want to achieve with the entire campaign.
  2. Select Marketing Platforms and Define Individual Goals: Pick the best mediums to reach your audience and set specific targets for each.
  3. Customize Your Approach to Different Channels by Understanding Your Audience: Recognize who you want to engage and adapt your strategy for each channel.
  4. Appoint Managers for Each Channel: Depending on your marketing team’s size, individual members or entire teams may oversee different channels. In a multi-channel campaign, it’s crucial to identify who will be responsible for aligning each channel with the overall campaign goals.
  5. Create Adaptable Content and Consistent Messaging: Design clear and uniform messages, along with versatile visual content that can be modified for different channels.
  6. Plan Your Lead Collection Strategy: Identify the methods for gathering and handling leads generated during the campaign.
  7. Initiate, Monitor, and Refine Your Campaign: Activate the planned elements, continuously assess the results, and adjust as needed to enhance the outcomes.

Below is a table that outlines the key steps for starting an integrated marketing campaign if you’d like to mark things off checklist-style:

StepDescription
Determine the Overall Objective of the CampaignUnderstand the primary aim you want to achieve with the entire campaign.
Select Marketing Platforms and Define Individual GoalsPick the best mediums to reach your audience and set specific targets for each.
Customize Your Approach to Different Channels by Understanding Your AudienceRecognize who you want to engage and adapt your strategy for each channel.
Appoint Managers for Each ChannelDepending on your marketing team's size, individual members or entire teams may oversee different channels. It's crucial to identify who will be responsible for aligning each channel with the overall campaign goals.
Create Adaptable Content and Consistent MessagingDesign clear and uniform messages, along with versatile visual content that can be modified for different channels.
Plan Your Lead Collection StrategyIdentify the methods for gathering and handling leads generated during the campaign.
Initiate, Monitor, and Refine Your CampaignActivate the planned elements, continuously assess the results, and adjust as needed to enhance the outcomes.

Integrated Marketing Photo via Shutterstock




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Rob Starr Rob Starr is a staff writer for Small Business Trends. Rob is a freelance journalist and content strategist/manager with three decades of experience in both print and online writing. He currently works in New York City as a copywriter and all across North America for a variety of editing and writing enterprises.

14 Reactions
  1. GoPro became a big name because of the idea. Other action cameras came after that but they took the crown for being first.

  2. They have great marketing people, no doubt.

  3. Great list, Rob! I think GoPro’s marketing approach is great too. It can be a tricky to perfect the art of integrated marketing campaigns. In a multi-media world that we live in, new media and old media sit alongside one another, sometimes competing, other times working collectively. Thanks for sharing!

  4. Thanks Brooke. I really liked the idea of promoting events with social media.

  5. It is good to take a look at these and find some inspiration for your next marketing campaign.

  6. A successful campaign not only captures people’s imagination but has the right strategy to make it stick. The company creates such strong brands and stories that all of its media can appear to work seamlessly. Integrated marketing has target a range of audience across different platforms to ensure a brand’s campaign doesn’t go unnoticed and speaks to the right people in the right places.

  7. A successful campaign not only captures people’s imagination but has the right strategy to make it stick. The company creates such strong brands and stories that all of its media can appear to work seamlessly. Intergrated marketing has target a range of audience across different platforms to ensure a brand’s campaign doesn’t go unnoticed and speaks to the right people in the right places.

  8. Thanks for sharing this info with us.

  9. Appreciate you sharing, great article post.Really looking forward to read more. Cool,keep posting.

  10. Your content always helps me to go next level, thanks for sharing such an informative article, keep posting.

  11. I am new to digital marketing. I do know it is a field I would like to enter. You are a really big help. Thank you!

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