30 Real Estate Marketing Tips

30 Real Estate Marketing Tips

The real estate industry is highly saturated in nearly every market throughout the country. So it can be tough for new or emerging small businesses in the space to really set themselves apart. A unique marketing strategy is a must for anyone trying to build sustained success. But what does that look like?

First, you need some basic local and online marketing tactics to gain visibility for your business. Then, you need some creative ideas to help your real estate business stand out from the competition. Finally, you need to use your insider knowledge to gain traction and create valuable partnerships within the industry.

To help your real estate business break through the noise and find success in a saturated market, try these 30 real estate marketing tips.

Real Estate Marketing Tips

Whether you’re marketing real estate listings, selling potential clients on your services, or creating partnerships within your community that help you build long term success, you need a wide array of real estate marketing ideas. Though traditional marketing strategies can help you build your customer base and create some buzz, you also need to think out of the box and consider “insider” real-estate only tricks as well during marketing. Ideally, you should choose a mix of strategies, from email marketing and social media to open houses and networking events. See a full list of options below and then choose the ones that work best for your specific market and target clients.

Traditional Real Estate Marketing

Most marketing plans are built around the basics. Before you can worry about standing out or getting specific with the tools available in your industry, you need to increase visibility and make sure people in your community know how to get in contact with you. Many of these strategies also apply to other types of businesses. But they build a foundation for a successful real estate enterprise as well. Consider these traditional marketing ideas as the first step in creating your overall marketing strategy.

1. Hire a Real Estate Photographer

The photos of your listings can help you make a great first impression with potential home buyers and clients. Real estate photography is a skill that is best left to professionals. Search online in your area for photographers who take amazing interior shots or look at photo credits on other real estate agent websites. You can then have photographers go with you to the clients’ home when they’re ready to stage and list. This way they can get shots of each of the rooms, as well as the exterior and surrounding area before the open house.

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Real Estate Marketing Tips

2. Build a Website

Like other businesses, real estate agents need quality websites. The site needs to make it easy for potential clients to learn about the benefits of working with you and actually get in touch when they’re ready to buy or sell. Include listings, contact information including email address, and a short bio that helps people in the area get to know you virtually. A blog, social media buttons, and links to your listings on other platforms can also help people connect with you elsewhere and give them the information they need to make a decision.

3. Make It Easy to Share

Real estate marketing can be made significantly easier if others in your area can do some of the work for you. It’s not uncommon for people to share listings directly with their friends or family members via email, text, or social media. So include share buttons on your listings and the various pages of your website so they can get others involved with a quick click.

4. Distribute Business Cards

As a real estate agent, your marketing efforts don’t always have to be far-reaching. Sometimes, just networking with individuals in your community can be an effective lead generation strategy as part of your marketing efforts. Pass out business cards to individuals you meet and other entrepreneurs around town. You might even leave extras with certain businesses like movers or home improvement contractors.

Real Estate Marketing Tips

5. Create Valuable Content

People often do online research before buying or selling a home. So, if you can provide people with helpful information about the process, they may be more likely to reach out to you once they’re ready. For example, you could publish blogs about the best neighborhoods for families in your city or different types of home loans for first time home buyers.

6. Add a Lead Magnet

You can also create content with extra value that’s aimed at lead generation in your marketing. For example, offer a free, downloadable ebook that walks people through the entire home buying process. Potential clients who want the resource can simply enter their email address to receive a copy. Then you can add them to your email marketing lists and nurture those leads such as inviting them to an open house.

Real Estate Marketing Tips

7. Make Videos

Pretty much every real estate listing has photos. But you can make yours stand out even more with video walk-throughs that make people feel like they’re actually there. This isn’t just a great way to show off your listings; it also shows people who are interested in selling how you go the extra mile for your clients.

8. Buy Local Search Adds

A quick Google search is often the first step potential clients take when searching for real estate agents in their area. By purchasing local search ads, you can go up toward the top of those searches and get in front of more people who are ready to take that step.

9. Use Social Profiles

Social media is a great way to share helpful information and connect with clients and people in your community on a more personal level. Choose a couple of platforms where you can post regularly. You can start by sharing photos of properties, providing helpful tips for buyers and sellers, and information about your community.

10. Communicate with Your Email List

Email marketing isn’t just about collecting email addresses and pushing your services. Use email as another avenue to nurture relationships and provide value to clients. It may be most effective for you to segment your email list and send out tailored content. For example, those who signed up for a first-time home buyer’s guide can get information aimed at those who are currently looking to buy. While those who have already bought a home with you can receive information about community events and general homeowner tips. This keeps them engaged so they’ll call or email you again the next time they plan on moving.

Real Estate Marketing Tips

Out-of-the-Box Real Estate Marketing

Once you have the basics covered, it’s time to jump into some out-of-the-box thinking. These real estate marketing ideas likely go beyond what many of the other professionals in your area already do. So they can help you cut through the noise and promote your company in a way that allows it to actually stand out from the crowd of other real estate businesses in your market.

11. Provide a Complimentary Moving Truck

After your clients are done buying and/or selling a home, they’ll almost certainly need help moving. Providing a moving truck along with your services streamlines the process for them and helps your value proposition stand out. Work with a local moving company or truck provider to see if you can get a bulk or recurring discount. Then promote your offer on your website and in local ads.

12. Hire a Writer

Many real estate agents already understand the value of quality images, but a powerful copy can make a major impact too. If you don’t have the time to craft unique stories about each of your properties, work with a writer who can paint a picture of what it would be like to live in each property. This can help potential buyers actually envision themselves living in your area or in a specific property.

13. Partner with Local Businesses

There are tons of other businesses that tend to cater to people who may be in the market for a new home, like home improvement companies, movers, and mortgage brokers. Partner with these companies to provide referrals to one another or bundle your services together so customers can easily find all the assistance they need. You might also decide to share the cost of local or online advertising campaigns. Even if you don’t create official partnerships, communicating with these companies and promoting them on social media or your website can help you increase your own visibility in the community as well.

14. Try Remarketing

It’s common for people to do online research into the local real estate market before they’re actually ready to move. With remarketing, you can target the people who have already visited your listings or website in the past. This gives you a better chance of grabbing their attention later when they’re actually ready to get started. Many online platforms, including Google and Facebook, offer this as an option.

15. Host an Event

Most realtors know about the value of hosting an open house. But if you want to get even more people involved, go beyond that idea and host local events that people can attend even if they’re not interested in a specific property. You might have a happy hour event or a simple networking gathering where you can introduce yourself to potential buyers and sellers in a casual setting. Give them a card or share your unique value proposition so they can easily get in touch with you when they’re ready for your services.

16. Answer Questions on Your Website

Aside from the business page on your website, a FAQ section can help you grab qualified leads from online searches quickly. For example, people searching for “how do I get a certificate of occupancy in [city]?” are likely getting ready to sell their home. If your answer comes up on the main search page, they can easily visit and get in touch with you right away. Pay attention to the questions clients ask you early in the process so you know what to include.

17. Create Lifestyle Videos

Aside from the videos you create for individual properties, you can make video marketing that sells a lifestyle. Promoting the general feeling that people can get from buying a home in your area can get people excited about buying and help you position your brand in a positive light. Highlight fun local attractions, the architectural beauty of homes in your location, or other selling points about moving to the area.

18. Design Infographics

Infographics are simple images that share statistics and fun facts. As a realtor, you can use them to promote cool features about homes in your area or details about specific neighborhoods. Then share them on social media and other local residents may latch on and help them go viral. Include your branding and links to your website and social profiles so people who find the graphics online can easily find you as well.

19. Make a Fun Quiz About Your Area

Another fun online activity that local residents tend to love is quizzes. Create a “how well do you know [city]?” quiz on your website or social channels and get people to share their scores with friends. At the end of the quiz, include a short blurb or link to your email or website so those who are in the market for real estate services can easily find you.

20. Set Up a Referral Program

Referrals are crucial to any successful real estate business. But not many have programs designed to actively encourage word of mouth marketing among clients. Find some kind of incentive or reward you can offer for past clients who recommend you to friends and family.

Insider Real Estate Marketing

The real estate industry is full of unique platforms and concepts that you can leverage to get in touch with relevant individuals — as long as you know how to use them properly. These “insider” real estate marketing tips can help you make the most of these items that are specific to the industry. And you can use these marketing ideas not only to capture client leads but to market to other agents as well. Whether you’re looking to get more visibility for your listings with buyer agents or grow your team.

21. Reverse Prospect on MLS

Many online listing platforms let real estate agents search for other agents who have clients looking for homes in a particular area. You can use this reverse prospect feature on multiple listing service (MLS) to find agents with clients who are looking for listings similar to those you have to offer. Then contact those agents to let them know about your new listing, allowing them to easily share that information with their interested clients to push a potential sale along.

22. Try Virtual Staging

Staging a home can help clients visualize what it might be like to live in a home. Staging in person can be beneficial, but the decor choices might not appeal to every single person who comes through. Use virtual staging software to easily and affordably create different room layouts with various furniture and decor pieces. This can help you appeal to various styles or even help specific clients insert their personal style into a home.

23. Host Webinars

You can use webinars to share helpful information for potential home buyers or sellers in your area — or even to appeal to other realtors. Pick a topic that provides specific value to your target audience and consider even having a co-host to increase your reach. Then you can offer a short sales pitch at the end to bring in new clients, grow your team, or simply create goodwill with other realtors in your area who you may want to work with in the future.

24. Complete Your Profile on Real Estate Sites

Real estate listing sites like Zillow and Trulia are popular for people who want to browse homes on their own. But each listing also includes realtor information that they can use to contact you if interested. Instead of just putting your basic name and contact information, fill out your whole profile and use it as a way to share your unique value proposition with potential clients. By thinking of your business page as a marketing opportunity rather than just a formality, you can set your listings apart from others on those platforms.

25. Submit Articles to Local Publications

Many communities have their own newspapers, magazines, and websites that are popular with local homeowners and potential buyers or sellers. Sharing your expertise with guest articles or blog posts can help you gain some credibility and name recognition locally. Think about submitting articles related to things like financing a property or staging your home to sell. Anything relevant to people who are considering a move. Even if everyone who reads isn’t currently ready to buy or sell a home, they may be more likely to remember your name when it’s time if you provided some value to their favorite local reads through the years.

26. Partner with Agents in Other Communities

For agents who work in areas where second home purchases are popular, network with agents from other states or areas to provide referrals. These partnerships can help them provide extra value to their clients and help you gain more visibilities in these markets. Connect with people at conferences or online to form these lasting relationships.

27. Join Local Organizations

Your local chamber of commerce and other business groups can help you gain more visibility in your community. Especially when it comes to other realtors. Even though you’re technically vying for the same clients, forming positive working relationships can be vital for marketing your listings and completing sales quickly. This type of networking can also help you gain traction with other businesses that buyers and sellers trust. This includes home improvement professionals, interior designers, contractors and others in the area.

28. Share Content from Other Local Businesses

All the content you share on your blog or social media platforms doesn’t have to come only from you. Find valuable blog posts and insights from other realtors, moving companies, and financial institutions in your area so you can share them with your online audience. This not only provides a quick and easy way to add value, but the people whose content you share are likely to appreciate the shout out. In turn, this can help you increase your reach even more going forward.

28. Participate in a Virtual Chat

Lots of local business groups and industry organizations host online events like Zoom conferences and Twitter chats for members to share resources and network. Find chats that are applicable to your market or real estate expertise and then share insights, ask questions, and form real connections with other professionals. This can help you form valuable partnerships within the real estate industry or even grow your team.

30. Advertise on Zillow

When marketing real estate listings, it helps to go where most of your potential customers already spend time. Zillow gets 36 million monthly visits, so it’s by far the most popular platform for those searching for homes. If you’re going to invest in real estate advertising, promoting your listings on this platform is a great way to get homes sold faster, gain clients, and ultimately run a more successful business that clients will recommend to others.

Innovative Real Estate Marketing Strategies

The real estate industry thrives in its diverse markets across the country, making it a challenge for emerging small businesses to differentiate themselves. Crafting a unique marketing strategy is essential for sustained success in this competitive field. But what exactly does that strategy entail?

Basic and Online Marketing Tactics

To establish visibility for your real estate business, you need a foundation of local and online marketing tactics. From there, you can delve into creative ideas to set your business apart. Finally, leverage your insider knowledge to forge industry partnerships and traction. Here are 30 unconventional real estate marketing tips to help you break through the noise and thrive in a saturated market.

Out-of-the-Box Strategies

Once you’ve laid the groundwork, it’s time to explore out-of-the-box thinking. These ideas go beyond the norm and can truly distinguish your business from competitors. Consider these strategies as ways to stand out and make a lasting impression on potential clients.

Insider Insights for Success

Leverage the unique platforms and concepts within the real estate industry to your advantage. These insider tips can help you connect with relevant individuals, both clients and fellow agents, and maximize your impact within the market. Explore these strategies to gain a competitive edge and drive your real estate business to new heights.

Innovative Approaches to Elevate Your Real Estate Business

A dynamic real estate marketing plan involves a combination of traditional tactics, creative twists, and industry-specific strategies. These innovative approaches will enable you to create a robust local and online marketing strategy that resonates with your target audience and ensures your real estate business stands out in a crowded market.

Section TitleDescription
Innovative Real Estate Marketing StrategiesOverview of the challenge faced by emerging real estate businesses and the importance of a unique marketing strategy.
Basic and Online Marketing TacticsEstablishing visibility through local and online marketing, followed by introducing creative ideas to differentiate the business.
Out-of-the-Box StrategiesExploring unconventional methods that set the business apart and leave a lasting impression on potential clients.
Insider Insights for SuccessLeveraging industry-specific platforms and concepts to connect with clients and fellow agents, and enhance market impact.
Innovative Approaches to Elevate Your BusinessCombining traditional tactics, creative twists, and industry-specific strategies to create a strong local and online marketing plan.

Maximizing Online Visibility in Real Estate Marketing

In the fast-paced real estate market, standing out from the competition is essential. A crucial aspect of this is maximizing your online visibility. This involves employing various digital marketing tactics to ensure your real estate business catches the eye of potential clients surfing the web. Embrace strategies like optimizing your website for search engines, leveraging social media platforms to showcase properties, and using online advertising tools effectively.

By doing so, you can reach a broader audience, enhance your brand’s online presence, and ultimately drive more business. This section will delve into the specifics of these strategies, offering real estate professionals actionable tips to boost their online visibility and attract more clients.


A successful real estate marketing plan requires multiple facets. You start with the basics, add some unexpected twists to stand out, then bring in some insider secrets to appeal to both clients and other professionals who can help you build a successful operation. The real estate marketing ideas listed above include a huge array of ways you can get started building your local and online marketing strategy right away.

Image: Depositphotos.com

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Annie Pilon Annie Pilon is a Senior Staff Writer for Small Business Trends, covering entrepreneur profiles, interviews, feature stories, community news and in-depth, expert-based guides. When she’s not writing she can be found exploring all that her home state of Michigan has to offer.

34 Reactions
  1. And if you have a moving truck, put your name and info on the side. Then when it’s not in use find a really visible place to park it. Doubles as a billboard.

  2. In terms of advertisement, marketing a real estate in terms of its affordability as well as location would be key. Aside from that, one should make him/herself known by establishing good connections. However, although these promotions are now beginning to be done online, having a proper flatform is needed. Remember, real estate is a high ticket sale, hence, one should not stoop down on aggressive promotions.

  3. Great tips! Among the most important is the #1! As people could decide by just looking first at the picture of the house that you posted.

  4. Extraordinary designation focuses in here.

  5. these marketing trends will be very efficient. thanks for sharing this with all

  6. I believe photography is the most important step in real estate marketing. Speaking from personal experience, potential buyers won’t even bother reading to the description on your listing if your photos aren’t appealing enough. I like the idea of complimentary moving truck by the way. Thank you for sharing these awesome tips.F

  7. One of the best website and amazing website. There is a lots of information about real estate marketing and many more join us for more details.

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  9. I completely agree that the first thing you should focus on is photography. The photos will be the first thing that catches a potential buyer’s eye and something visually pleasing will be much more successful than something that is not. Another thing to remember when having your property photographed is to remove most personal items from the shot, giving potential buyers the ability to imagine themselves living in the home.

  10. Hello, this blog is very useful!
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  11. Thanks for telling me that working with a professional photographer can get my properties noticed by a lot of potential buyers and clients. I’m thinking of working as an agent seeing that a lot of properties are going on sale around our area. It might also be a good idea to look into marketing services and see how I can gain more clients even if I’m just starting.

  12. Very wonderful design tips. Professional should hire a professional. People nowadays are forced to do it online in various ways. Relying on the website should have a great picture and content. Thank you for the tips!

  13. The photos will be the first thing that catches a potential buyer’s eye and something visually pleasing will be much more successful than something that is not. Another thing to remember when having your property photographed is to remove most personal items from the shot, giving potential buyers the ability to imagine themselves living in the home.

  14. Thank You so much for sharing this helpful blog and tips

  15. Well, we are provide so many information about real estate and many more thanks for sharing such a beautiful information.

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  17. Hi! Annie,
    Thanks for sharing such unique and interesting tips with us. Really appreciate it!

  18. I’ve seen plenty of real estate tips, but the list you’ve got here is pretty comprehensive! Thanks for sharing this.

  19. one of the best website about real estate marketing i really like it. Well we are also provide so many information about real estate and much more contact us for more details or visit our site.

  20. Wonderful information about is the real estate marketing, thanks a lot for sharing kind of content with us. Your blog gives the best and the most interesting information. I wonder if we can gather such practical information about it, a great post definitely to come across.Great to find Blueprintstudios.co.nz which has same kind of wonderful tips, if possible then visit.

  21. It is a nice article about three reasons about marketing strategy in your house. I agree with all your points that you have stated here, love this blog. I must say this is one of the best among them. You have done a great research for I feel, thanks for sharing.

  22. Hey, the article on 30 Real Estate Marketing Tips is up to date, which definitely help novice like me. 30 Real Estate Marketing Tips was really new to me and possibly for some other people as well.

  23. Great! informative article, thanks for sharing such helpful and important information.

  24. I really like Your tips The most thing is real estate businesses use technology like virtual tours to their full advantage. Since virtual tours help clients visualize their property.

  25. Really helpful tips for Real Estate Marketing. These tips will help a lot in the real estate business and we can further increase our real estate business.

  26. It is also helpful to turn out your one-time buyer into your long-lasting fans. Make sure you are sending a newsletter round-up of your blog on monthly basis to reach out to your customers when there is some new property.

  27. Really helpful tips for Marketing. These tips will help a lot in the marketing business and we can further increase our real estate business.

  28. This article is very nice and contains useful information. I really appreciate your efforts for this article.

  29. If I had to give a prime example of great quality content, this article would be one. It’s well-written material that keeps your interest well.

  30. Atheeth Belagode

    Thank you for all the insights. I found it really useful for my first campaign.

  31. Thanks for such a wonderful blog, the article is very informative!

  32. Thanks For the tips.

  33. Great tips Annie! To grow a business and reach it on the high peak, one should always consider the marketing strategies from basics to modern ones. Well along with these strategies, the relations with the clients is the root of every business. Clients are the main lead of the businesses as they can grow your business or can fall you down. They are the deciding factors of the growth of the businesses.

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