Adobe is embedding AI-driven features that could redefine the content creation landscape for small businesses and solo entrepreneurs in its Creative Cloud suite.
The spotlight of this release is the incorporation of generative AI capabilities natively ingrained in hallmark apps like Photoshop and Illustrator. These applications have long been the backbone of design for many small businesses. With the new AI capabilities, the design process is expected to be both streamlined and more innovative.
A notable statistic emerged following the beta launch of Generative Recolor in Illustrator and Text to Image & Text Effects in Adobe Express: over two billion creations powered by Firefly. Adobe’s AI offering, Firefly, has been a game-changer, and its full availability to both free and paid Creative Cloud users signals a democratization of advanced creative tools.
Ashley Still, Senior Vice President, Digital Media at Adobe, commented, “AI innovation is most powerful in the hands of creators.” This statement encapsulates Adobe’s vision of a reimagined creative ecosystem where technology enhances, rather than replaces, human ingenuity.
For small businesses, the Firefly-integrated Adobe Express might be of particular interest. This all-in-one app comes with AI-driven features like Text-to-image and Text Effects. Firefly’s capabilities in Express streamline the importing, editing, and synchronization of assets across applications. This makes quick work of tasks such as social media video creation post resizing and ensures that businesses maintain a consistent brand image.
To complement its software updates, Adobe is introducing a credit-based system titled “Generative Credits.” These credits will allow users to transform text-based prompts into image and vector designs across various platforms, including Photoshop, Illustrator, Express, and Firefly. Such a system might help small businesses manage costs while benefiting from Adobe’s advanced tools. It’s noteworthy that Adobe plans to allow the purchase of additional “fast” Generative Credits via subscription packs from November 2023.
However, with advanced features come cost considerations. While Creative Cloud members will gain access to various new capabilities, there will be a subsequent price adjustment for some Creative Cloud plans from November 1, 2023, affecting regions including North America, Central America, South America, and Europe. Small business owners should evaluate these changes to ensure their subscription plans align with their budgetary constraints and creative needs.
For those eager to dive deep into the capabilities of the new AI-driven features, Adobe LIVE will host an event on September 13, offering insights into the potential of generative AI in Adobe’s flagship products.
Adobe’s revamped Creative Cloud suite promises a blend of innovation and efficiency. As small business owners navigate the increasingly digital market landscape, tools that simplify and enhance creative expression can be invaluable assets. The true potential of these updates will be realized as businesses integrate them into their workflows and leverage them to create standout content in a competitive digital space.
Image: Adobe
