Home | TrendTracker | PowerBlog Reviews | The Experts | Newsletter
TESTIMONIALS...

Anita Campbell is the Editor of Small Business Trends. Her opinion is widely quoted, including by these fine publications:

- Pittsburgh Post Gazette

-- Philadelphia Inquirer

- Cleveland Plain Dealer

- Democrat and Chronicle

- Cool Cleveland

- Marketing Sherpa Wisdom 2005

- CFRA Radio

- Only Punjab


WHY ADVERTISE ON SMALL BUSINESS TRENDS?

Get your product or service in front of 20,000 highly-targeted small business and corporate professionals.

We attract information-hungry readers through original content from industry experts (examples here and here) and through niche trends commentary that is difficult to find elsewhere (examples here and here).

You can advertise on Small Business Trends at a fraction of the cost of larger sites. On larger sites your ad may be buried several pages deep, or have to compete with too many other ads.

INFLUENCE & REACH

As of February 1, 2005:
  • Small Business Trends and TrendTracker sites: 20,000+ visitors and 35,000 page views per month -- and growing fast!
  • Newsletter: over 1,100 double opt-in, targeted email addresses. Growing by 10% monthly.
  • RSS feed subscribers: estimated 750 - 1,000

DEMOGRAPHICS

  • Small business owners and managers; start-up entrepreneurs; corporate marketing and sales managers; and service professionals such as attorneys, accountants and consultants who serve small businesses.
  • Most of them are responsible for making or influencing purchase decisions about B-to-B products and services.
  • Over 75% are from the United States. Others are from Canada, the United Kingdom, Australia, Europe, India and the Pacific Rim.
  • Age range is primarily 25 to 55.
  • Small business owners and entrepreneurs include the following sub-groups: women business owners; Baby Boomer entrepreneurs; business services firms; stay-at-home Mom entrepreneurs; high tech entrepreneurs; immigrant entrepreneurs; online and brick-and-mortar retailers; independent professionals such as management consultants, authors, and freelancers; franchise owners; and global small businesses.
  • Small Business Trends is followed by many journalists and market analysts who track the small business market, giving your ads broader impact.

ADVERTISING OPTIONS

On Small Business Trends and TrendTracker Sites (both included):

  • Button ad (up to 120 x 90 pixels) plus 2 lines text in top site box -- prime visibility on every page. Price = $300 month
  • Text link or button on left sidebar. "Above the fold" price = $150 per month. "Below the fold" price = $100 per month.
  • PowerBlog Review Sponsorship: includes your button or banner ad at the top of the master post in the main PowerBlog Review section (consistently one of the 10 most popular pages), and at the bottom of each individual PowerBlog Review issued during the commitment (minimum 4 per month). Price = $350 month.

On Newsletter (example here):

  • Center page ad up to 2" x 2." Price = $135 per edition.
  • Button ad (up to 120 x 90 pixels) on right sidebar. Price = $85 per edition.

AUDIO PACKAGE DEALS

We offer package deals that include audiocasts on a sister site called SMBTrendWire.com. Price = $350. Includes:

  • Sponsorship rights to a business audiocast. Your product or service name is mentioned twice during the audiocast as a sponsor, along with up to a 3-sentence message. These audiocast recordings are averaging up to 300 listens per month and are also syndicated as podcasts-- your ads remain indefinitely.
  • Button ad (up to 120 x 90 pixels) on the SMB TrendWire site for the event page (example here), which remains indefinitely.
  • Button ad (up to 120 x 90 pixels) on the Small Business Trends site in the promotional posting about the event.

TERMS & DISCOUNTS

We offer significant discounts for multi-month placements: 15% off for 3-month commitments; 20% for 6-month commitments.

All creative is subject to approval. We are unable to accept Flash and animated ads.

You may pay with credit card or bank transfer, via PayPal. Once your order is placed we will issue a PayPal invoice -- the process is easy and fast. Prices subject to change in the future.

Email Anita for more information.

Or try me on AOL or Yahoo Instant Messenger. Screen name = smallbiztrends

THANK YOU for considering Small Business Trends!

Link to your favorite stores and earn money!

Home | Advertising | Privacy | Terms
(c) Copyright 2003 - 2005, Small Business Trends LLC. All rights reserved.