Goodbye AllThingsD; Welcome ReCode.Net

AllThingsD becomes Re/

AllThingsD has been on our list of “must read” sites for a long time.  With a new year, AllthingsD is no longer.  Tech guru Walt Mossberg and journalist Kara Swisher have a new gig now, in 2014, called

The new site logo is a bit confusing in that it is “Re/code.”  If you go to (as most might assume) you will end up somewhere else.  If you attempt to put the slash mark in the URL, you’ll really get confused.  It’s easier to think of it merely as so that you end up at the right site.

AllThingsD was once part of the Wall Street Journal network online.  You could be sure to find the latest technology news there, especially news affecting large publicly-traded companies.

Today, however, if you go to, you’ll be redirected to the Technology section of the Wall Street Journal.

The change is not unexpected.  Mossberg and Swisher announced back in September that they would be leaving the Wall Street Journal at the end of 2013.

Their new site is owned by Swisher and Mossberg’s holding company Revere Digital LLC.  According to a report on CNBC, “The new enterprise is being launched with minority investments from the NBC Universal News Group and Windsor Media, an investment firm run by Terry Semel, the former chief of Yahoo and Warner Brothers.” also has a separate content partnership with NBCUniversal News Group for tech coverage — apparently the goal there is to get more video coverage.

So what happens to the big AllThingsD tech conference every year that featured such big names as Bill Gates?  It will still go on, but will be called the ‘Code’ conference.

As Mossberg explains in an interview, previously AllThingsD was a product of Dow Jones (owner of the Wall Street Journal). Now, their site will be independently owned by them.  They are still going to cover breaking news and give fair analysis of technology news, adds Swisher, who is Co-CEO of the new company along with Mossberg.

Anita Campbell Anita Campbell is the Founder, CEO and Publisher of Small Business Trends and has been following trends in small businesses since 2003. She is the owner of BizSugar, a social media site for small businesses.