Starting an Amazon DSP Business

Are you ready to find out everything you need to know about how to start a business with Amazon DSP? This guide will help entrepreneurs understand the Amazon DSP service, the logistics industry, and how they can use it to own their own delivery business.

We’ll discuss topics such as what an Amazon DSP is, why it can be a powerful tool for launching a new company, how to get started using Amazon DSP services, and the initial investment costs associated with it. So if you’re interested in learning more about Amazon DSP, read on!

How to Start an Amazon DSP Business

Whether you’re just starting out or you are a seasoned business owner, starting an Amazon DSP business can be a rewarding experience. For many, the question is how? We are going to take you step by step through how to start your DSP business with Amazon.

Before launching full force into the list, however, check out this handy comparison table that summarizes each step you need to take to start an Amazon DSP business. This table provides an easy-to-understand snapshot of the process, helping you prepare for your journey ahead:

1. Complete Your Employment ApplicationFill out a standard employment application providing your basic information and background. Ensure all necessary documents such as your state driver's license and high school diploma are included.
2. Fill Out Amazon's DSP ApplicationIf selected, you'll need to fill out a detailed application about your background, capabilities, and reasons why you're a fit for Amazon DSP. You should receive a response within 4-8 weeks.
3. Attend an InterviewIf your application is accepted, you'll be invited to an introductory interview and a tour of a local delivery station. Use this as an opportunity to understand the workings of an Amazon DSP business.
4. Complete Amazon's Formal TrainingUpon approval, attend a three-week training program. The first week introduces you to Amazon's policies and customer service standards. The next two weeks involve fieldwork, learning about Amazon-specific delivery processes, route planning, safety protocols, and customer service guidelines.
5. Start Your BusinessAfter training, start your own DSP business. Key steps include recruiting and hiring your team, setting up accounting, payroll, and HR systems, scheduling shifts, and training your team. Your success as a business owner will largely depend on your management and customer service quality.

Now, on to the list!

Step 1: Complete your employment application.

You will need to complete a standard employment application. This provides Amazon with your basic information and background. Be sure to include all the necessary documents such as your valid state driver’s license, and high school diploma, and fill out all information that is required. This application also provides you with a list of qualifications that you will need to have in order to proceed to the next step.

Step 2: Fill out Amazon’s DSP application.

If you make it to the next stage, you must fill out a more detailed application that delves into your background, capabilities, and why you’d be a great fit for Amazon DSP. It is imperative that they know that they are hiring quality as well as qualified individuals to represent the Amazon name. Amazon will review this form and provide you with a response within 4-8 weeks.

Step 3: Attend an interview.

Amazon DSP interview - online zoom interview

In the event that your application is accepted, you’ll be invited to an introductory interview and given the opportunity to visit a delivery station near you. This is your chance to see first-hand what it’s like to be an Amazon Delivery Service Partner, see some of their methods for running their DSP business, and decide whether this role suits you.

Step 4: Complete Amazon’s formal training.

You are going to need to be well-versed in both delivery and customer service. Once you have been approved by Amazon you will need to attend training. You will need to understand the entire delivery process from start to finish, as well as have experience handling customer inquiries and complaints.

During your 3-week training, the first week will provide an introduction to Amazon. You will learn about their policies and procedures, as well as gain an understanding of the customer service standards they require.

For the remaining two weeks, you’ll be in the field collaborating with DSPs and drivers. You will learn about Amazon-specific delivery processes and become familiar with route planning, safety protocols, and customer service guidelines.

By the end of your training, you will have a full understanding of all Amazon standards, including their commitment to providing exceptional customer service and quality products. Learn their strategies and tips to make your business a success!

Step 5: Start your business.

Amazon DSP business owner

Finally, you are now ready to start your business. As an owner, you will need to manage your time wisely and ensure that all deliveries are made on time and with quality customer service.

First things first, you will need to recruit and hire your team. The right people working for you can make all the difference between success and failure. You will need to consider accounting software for hiring, setting up payroll, and an HR department, as well as scheduling shifts for your new drivers. One of the most important things you will need to do is to provide training to your team before they hit the roads on their delivery routes.

What Is the Amazon DSP Program?

The Amazon Delivery Service Partner (DSP) Program is easily one of the best box truck business ideas ever thought of. It is an opportunity for an entrepreneur to run his or her own business and handle deliveries for Amazon.

Entrepreneurs benefit from a high level of support and access to resources that enable them to succeed as delivery service partners.

As a Delivery Associate, you can earn competitive compensation while delivering smiles to customers every day. You’ll be making a positive impact in the community and helping Amazon provide an exceptional customer experience.

The Amazon DSP is also a demand-side platform that enables advertisers to programmatically buy display, video, and audio ads on and off Amazon. With the Amazon DSP, you can create campaigns with our Demand Side Platform and benefit from the growing online advertising market.

How Does the Amazon Delivery Service Program Work?

The Amazon Delivery Service Program, which is different from the Amazon Flex delivery partner program, is really pretty simple. Amazon ships out millions of packages to expectant customers and getting them delivered is important.

That is where a DSP comes in. The DSP receives the packages for their delivery area from Amazon every day. The DSP then utilizes its team and delivery vans to get the packages to the customers on time. Amazon then compensates the DSP owner for services rendered.

amazon dsp

Here’s an indispensable Amazon DSP delivery business paperwork hack by The Awesome S’witty Kiwi Show you’ll want to check out after reading.

Using Amazon DSP to Grow Your Delivery Business

In the burgeoning world of e-commerce, delivery remains a pivotal component. Amazon, a giant in the industry, offers an opportunity for entrepreneurs to grow their delivery businesses through its Amazon Delivery Service Partner (DSP) program.

This initiative allows individuals to operate their own package delivery fleet under the Amazon umbrella. In this article, we’ll explore the pros, cons, benefits, and risks of leveraging Amazon DSP to expand your delivery enterprise.

Pros of Using Amazon DSP for Your Delivery Business:

  • Brand Recognition: Operating under Amazon’s brand ensures immediate trust and recognition, eliminating the need for extensive marketing efforts to establish credibility.
  • Consistent Demand: With Amazon’s vast customer base, DSPs can anticipate consistent package volumes, ensuring regular business.
  • Comprehensive Support: Amazon offers training, resources, and operational tools, simplifying the process for new business owners.
  • Financial Incentives: Amazon provides cost-saving opportunities, including deals on insurance, fuel, and leased vehicles.

Cons of Using Amazon DSP for Your Delivery Business:

  • Operational Constraints: Amazon dictates certain operational standards, from delivery timelines to the technology used, which might be restrictive for some entrepreneurs.
  • Revenue Limitations: While the initial investment is relatively low, the profit margins might not be as high as running an independent delivery service.
  • Dependence on Amazon: Being heavily reliant on a single entity for business can be risky, especially if there are changes in policies or service agreements.
  • Intense Workload: Especially during peak seasons, the workload can be demanding, requiring long hours and quick turnarounds.

Benefits of Using Amazon DSP for Your Delivery Business:

  • Lowered Startup Costs: Amazon’s support in terms of technology, training, and logistics can significantly reduce the initial expenses of setting up a delivery business.
  • Expansion Opportunities: With consistent performance, DSP owners might get the chance to expand their fleet and grow their operations.
  • Integrated Technology: Amazon’s technological tools, from route optimization to real-time package tracking, streamline the delivery process.
  • Community of DSP Owners: Being part of Amazon DSP provides an opportunity to network and learn from a community of fellow DSP owners.

Risks Associated with Using Amazon DSP for Your Delivery Business:

  • Fluctuating Package Volume: While Amazon ensures consistent business, the number of packages can fluctuate, affecting revenue predictions.
  • Operational Costs: Despite the incentives, maintaining vehicles, hiring drivers, and other operational costs can add up, affecting profitability.
  • Reputation Management: Any service hiccups can not only affect the DSP’s reputation but can also have repercussions given Amazon’s customer-centric approach.
  • Contractual Obligations: DSP owners enter into agreements with Amazon, and any changes or terminations can have legal and financial implications.

The Amazon DSP program offers a unique avenue for aspiring entrepreneurs to venture into the delivery business with the backing of a global e-commerce leader. The comprehensive support, combined with the brand’s recognition, provides a robust platform for growth.

However, as with any business opportunity, it’s crucial to weigh the potential rewards against the challenges. Prospective DSP owners should conduct thorough research, understand the operational nuances, and be prepared for the demands of the delivery landscape.

With careful planning and a commitment to service excellence, Amazon DSP can be a lucrative and rewarding endeavor.

In-Depth Financial Analysis

Understanding Costs and Revenue Streams

Starting an Amazon DSP business involves several financial considerations. Prospective owners should be aware of not only the initial startup costs, which are around $10,000, but also ongoing operational expenses.

These expenses include vehicle maintenance, fuel costs, driver salaries, and insurance. The revenue model is primarily based on the number of packages delivered and the efficiency of operations. To maximize profits, efficient route planning and management are crucial.

Financial Planning Strategies

Prospective DSP owners should have a solid financial plan in place. This plan should include a detailed budget, cash flow projections, and a contingency fund for unexpected expenses.

Effective financial management also involves regularly reviewing financial statements, optimizing operational costs, and exploring opportunities for cost savings, such as fuel-efficient driving techniques or bulk purchasing of supplies.

Who Can Start an Amazon Delivery Service Partner Program Business?

Only one person may apply in a given application to become a Delivery Service Partner (DSP) owner. Amazon will not accept applications from companies or groups and may disqualify applicants who indicate they have relationships with persons or entities that pose conflicts of interest.

During the interview process, only the applicant will be interviewed; thus the applicant’s experience and strategies must be able to address all interview questions.

If accepted into the program, the owner will sign the DSP Agreement and will be required to attend all training classes. The owner may elect to hire and train other partners as needed for delivering amazon packages, but the owner will remain the main point of contact for Amazon delivery station leaders and Business Coaches.

Applicants who indicate they have relationships with persons or entities that pose a conflict of interest are ineligible to be a DSP. For example, any person with an interest (equity, financial, debt, contract, or other) in a DSP business may not have an interest in any other delivery business. DSPs may not have a spouse or partner with an existing DSP business.

Amazon DSP Owner Requirements

Amazon provides many opportunities for business owners to take advantage of to grow and thrive. By making sure that owners succeed Amazon’s own company is stronger and runs more smoothly. Amazon has a few requirements that must be met before they will be approved. Let’s check them out.

Management and Team Building

As an Amazon delivery business owner, you will need to build your delivery team as well as be a leader who is responsible for encouraging your team to meet high-performance standards. To ensure your success, you must find, hire, and retain trustworthy drivers by providing a healthy work culture. As such, Amazon requires experience in hiring and team development.


If you already know how to start a business and what it takes personally to make it thrive, then you already know that commitment and drive are a must. You will be spending a lot of hands-on time running your business and it can be hectic so Amazon wants to know that you are fully committed and willing to put in the time and effort.


It goes without saying, but starting a business requires money and Amazon requires that you have access to $30,000 in liquid assets along with supporting documents.

With this, Amazon will review your financial information as part of their approval process so that they can be sure that you will have the necessary funds to take care of both the expected startup expenses for your business, which total up to $10,000, as well as cover your own personal costs as you are training and launching it.

Solid Credit History

A strong credit history is crucial due to the fact that you will be responsible for managing and maintaining a budget. It is important for Amazon or any company to know they are partnering with a trustworthy and financially responsible person.

Clean Background Check

You will need to submit a background check as it will help to ensure that any information provided on your application is accurate and up-to-date. It also provides insight into areas such as criminal history, past work experience, and qualifications to assess your suitability as a delivery partner.

Benefits of Starting an Amazon DSP Business

Starting delivery businesses with Amazon’s DSP offers entrepreneurs many advantages. We’ll explore the most prominent advantages of using Amazon DSP for your business.

  • Low Startup Costs. Amazon has many offers to ensure you have everything you need for your own Amazon delivery business and your start-up costs stay low.
  • Training Available. You do not need to have any previous logistics experience. Amazon provides a three-week training that must be completed before your start your business as well as ongoing support for existing DSP program partners.
  • Ongoing Support. With Amazon’s expertise at the ready, you won’t ever be alone. Receive tailored guidance and round-the-clock help from them, so your business can always stay on top of things.
  • Supply. With Amazon’s shipping millions of packages, you can confidently build a great team of delivery drivers and focus on your customers, knowing your business will continue to grow – freeing you from the worry of having to drive sales.

How Much Does it Cost to Start an Amazon DSP Business?

Exactly how much does it cost to start a business with Amazon DSP? You can get your business up and running for around $10,000 if you choose to take advantage of the many deals that Amazon has negotiated through third-party providers.

No upfront costs for delivery vehicles are taken into account in our estimate due to the delivery vehicle leasing program arranged by Amazon. Remember that you will also need to account for your personal expenses while in training.

How Much Do Amazon DSP Owners Make?

With a full fleet of trucks, a DSP owner can make up to $300,000 annually. There are certain factors that determine how much a DSP is paid. Rates of pay can vary for different geographical locations, how large the routes are, and how many packages need to be delivered, so pinpointing one set rate is not realistic.

Understanding Potential Profit Margins

Is AMAzon DSP profitable

The Amazon Delivery Services Partners webpage suggests that DSP businesses have the potential to generate annual revenues ranging from $1 million to $4.5 million, and from this revenue, potential profits could fall between $75,000 and $300,000 annually.

Of course, it’s important to interpret these figures with some critical insight: These projected numbers are based on a business operating with 20-40 vans, and these calculations are made from Amazon’s own internal research. They don’t reflect the actual earnings of existing DSP businesses, and Amazon explicitly states that these results are not guaranteed.

Consequently, these numbers should be seen as approximate indicators of what could be achieved. Your actual profitability will be influenced by a variety of factors, such as your management efficiency, operational expenses, and the unique market dynamics in your designated delivery region.

Tips for Starting a Successful Amazon Delivery Service Partner

Tips for starting a successful AMAzon DSP partner

Getting started with a successful package delivery business can be intimidating, but with the right guidance, it doesn’t have to be.

With Amazon Delivery Service Partner, entrepreneurs and small business owners alike can tap into Amazon’s plethora of resources to create a delivery service you can be proud of. Here are some tips for starting your own successful package delivery service business with Amazon.

  • Make sure you hire a good team. You can waste a good business opportunity if you are not prepared. One of the first things to do to make sure your DSP business is a success is to hire a dedicated team. There are a lot of parts to running a business and having good people on your team can make a world of difference. You will want people that are as passionate about good customer service as you are.
  • Ensure proper training for yourself and for your team. Ensuring all individuals, including yourself, involved in the starting of an Amazon Delivery Franchise are properly trained is paramount to success. The DSP training program will make sure you are prepared. From handling packages to understanding delivery operations, having a trained and knowledgeable team will help ensure things run smoothly from the very first day.
  • Deliver packages in a timely manner. When a customer does their online shopping and spends their hard-earned money they have expectations that their packages will be delivered on time. Making sure the Amazon customers on your route are happy and satisfied is monumental when it comes to business success.
  • Maintain a good working environment. A good and professional relationship within your team is a must. Team members should be happy and motivated to do the best job possible to maintain good customer relations.
  • Take advantage of Amazon’s start-up deals. Amazon has negotiated many third-party deals to help you with your start-up costs. These include but are not limited to a leasing service for your delivery vehicles. Take advantage of this opportunity to save some money.
  • Make sure to utilize Amazon’s support. As a DSP owner, you are sure to have a difficult situation every now and then or you might need a question answered. Amazon has an amazing team that is there for on-demand support.

Regional Demand and Opportunities

The demand for delivery services varies by region. In urban areas, the volume of deliveries is typically higher, offering more opportunities for DSP owners. However, these areas also might have more competition and operational challenges like traffic. In contrast, rural areas might have less competition but also fewer deliveries, impacting revenue potential.

Operational Challenges and Solutions

DSP owners often face challenges such as driver recruitment and retention. Offering competitive wages, benefits, and a positive work environment can help attract and retain good drivers. Vehicle maintenance can be managed effectively through regular check-ups and using reliable maintenance services. Route optimization software can also help in planning efficient routes, saving time and fuel costs.

Building Local Brand Presence

While DSP owners benefit from Amazon’s branding, establishing a local presence is vital. This can be achieved through community engagement, local advertising, and excellent customer service. Encouraging drivers to be courteous and professional can also enhance customer satisfaction and positively impact the business’s reputation.

Leveraging Amazon’s Technology

Amazon provides DSP owners with access to advanced technology for route optimization and real-time package tracking. Staying updated with the latest technology and training team members to use these tools effectively can significantly improve operational efficiency.

Compliance and Insurance

DSP owners must comply with all legal and regulatory requirements, including vehicle regulations, employment laws, and insurance requirements. Proper legal guidance and insurance coverage are essential to protect the business from potential liabilities.

Exploring Growth Avenues

The future of e-commerce and delivery services looks promising, offering opportunities for DSP businesses to grow. DSP owners can explore expanding their fleet, adding new routes, or diversifying into specialized delivery services to tap into new market segments.

Is it difficult to become an Amazon DSP?

The process of becoming a DSP program partner is relatively straightforward. However, due to its popularity and the finite amount of slots available in the future DSP program, a large number of delivery business owners are competing for these opportunities.

It takes a lot of hard work and dedication to create a successful delivery business, but when you work with Amazon, you have the benefit of tapping into their resources. With the right guidance and commitment, anyone can become an Amazon Delivery Service Partner and reap the rewards.

Is Amazon DSP profitable?

Now that you know it’s fairly simple to start a DSP business, the next question is will it be profitable? The answer is yes. It is advantageous for DSP owners to cash in on Amazon’s immense presence in eCommerce.

Consumers rely heavily on Amazon for their orders which provides steady business opportunities for DSP owners to leverage and deliver packages.

Do you need your own delivery vehicles for an Amazon DSP business?

You do not need to own your own delivery vehicle but you will need to use a commercially registered van in order to partner with Amazon. All inspections and certifications must meet all local law requirements.

In addition, your vehicle must have at least 120 cubic feet of cargo space available for packages. Amazon even offers deals on a delivery vehicle leasing program that they negotiated for Amazon-branded vans as well as insurance, and industrial equipment to help with your new logistics business.

Which countries have the Amazon DSP program?

Countries that have Amazon DSP - 2 warehouse workers talking together

The Amazon DSP program is currently operational in various countries across different continents, providing numerous delivery partners with lucrative opportunities. These countries include:

  1. United States: The program first launched in the US, offering American delivery partners a wide range of business opportunities with Amazon’s vast delivery network.
  2. Brazil: As part of Amazon’s expansion into Latin America, the DSP program is also active in Brazil.
  3. Ireland: Amazon DSP has established a presence in Ireland, providing delivery services across the country.
  4. Italy: As part of Amazon’s European operations, the DSP program is also operational in Italy.
  5. United Kingdom: The DSP program in the UK offers delivery partners the chance to work with one of the largest e-commerce companies in the world.
  6. Canada: As a neighboring country to the US, Canada also benefits from the Amazon DSP program, providing delivery services across the nation.
  7. India: Amazon has a significant presence in India, and the DSP program is an essential part of their delivery network in the country.
  8. Germany: In Europe, Germany is a prominent player in the e-commerce market, and Amazon’s DSP program contributes significantly to the delivery infrastructure.
  9. Spain: As part of Amazon’s expansion in Europe, Spain also participates in the DSP program.

It’s worth noting that Amazon plans to further extend the reach of its DSP program to additional countries in the future, providing even more delivery partners with business opportunities in the global e-commerce landscape.

How much are Amazon delivery service partners paid per route?

A DSP is capable of making up to $7,500 per route. While the exact amount of money made per route will depend on the number of packages and mileage, there is a guaranteed base pay per route. This guarantee is important since it gives owners a sense of security when starting their business. The income potential for DSPs is undeniable — with the right dedication and commitment, success can be found.

Is DSP worth it?

Amazon DSPs can provide an opportunity for a business owner to make a lot of money with a great support system backing them. With the right marketing strategy and dedication, an Amazon DSP can prove to be a great investment.

The tremendous presence of Amazon in e-commerce presents a great opportunity for businesses to take advantage of its platform and use it to their benefit. By keeping customers happy and making sure that their delivery is on time, DSPs can make a good living.

However, the answer to whether or not it is worth it lies solely with the individual business owner and their desire and willingness to succeed. What about you?

Image: Depositphotos

More in: , ,

Small Business Editor Nicole Ocasio is a staff writer for Small Business Trends and has been with the team for one year. She focuses predominantly on business-related topics, with an emphasis on industry-specific insights and how-to guides.