Animated Video Maker: Top 15 Tools to Transform Content

Creating animated videos is a powerful way to engage your audience and communicate complex ideas. Fortunately, there are many animated video maker tools available to help you bring your ideas to life, regardless of your budget or skill level. In this article, we’ll take a look at 15 of the best animated video maker tools that can transform your content and help you create professional-quality videos quickly and easily. Let’s dive in!

Table of Contents

What is an Animated Video Maker?

An animated video maker is indeed a software tool designed to help users create animated videos, but it does more than just that. This tool eliminates the need for extensive video editing skills by providing user-friendly functionalities that simplify the process.

It offers users the flexibility to create a vast array of video content, ranging from marketing material to educational resources.

15 of the Best Animated Video Makers

Animated videos can be a great way to engage your audience and promote your business. Whether you’re exploring videography business ideas or just looking for a new way to promote your brand, here are 15 of the best animated video makers available online:

No.Animated Video MakerKey FeaturesLimitationsPricing
1.CanvaUser-friendly interface, vast template library, easy customizationLimited advanced design featuresFree basic version, paid plans available
2.BiteableSimple interface, pre-made templates for explainers and social media videosLimited customization optionsFree trial, paid plans available
3.RenderforestEasy-to-use, used by major media, over 200 templatesLacks device visualization and customization optionsFree version with watermarks, various paid plans
4.AnimakerCloud-based, six video styles, Full and Lite modes, auto lip-syncRequires internet connection to useFree basic version, paid plans available
5.PowtoonCustomizable pre-made templates, royalty-free music, integration with top sites and appsMay be over complicated for beginnersFree basic version, paid plans available
6.Filmora2D and 3D animation, color correction, audio mixerMore complex than some other optionsFree version with watermarks, various paid plans
7.FlexClipAffordable, vast media library, designer-made templatesLimited character customization, lacks advanced animation toolsFree basic version, paid plans available
8.Animatron500K royalty-free clips, voiceover import, keyframingAdvanced features may be difficult for beginnersFree basic version, paid plans available
9.FlipAnimSimple UI, easy online animation creationLimited functionsFree to use
10.VyondUser-friendly, professional templates, customizable featuresHigher pricing than other solutions14 days free trial, paid plans available
11.MoovlyVariety of animation styles, 1 million royalty-free media assetsInterface may be clunkyFree full-featured version, paid plans available
12.WideoVersatile, user-friendly, pre-animated templatesOnly animations up to 30 seconds are freeFree basic version, paid plans available
13.DoodlyWhiteboard animation, custom drawing pathsLimited asset library, no support for voiceovers or lip-syncOne-time purchase available
14.VokiEnhances engagement through animated presentations and virtual discussion forumsMay lack comprehensive features for non-educational useBasic version is free, paid plans available
15.FlipsnackTurns PDFs into interactive online flipping booksLimited to flip book formatFree basic version, paid plans available

1. Canva

Canva is a top animated video maker, offering a user-friendly interface, a vast template library, and easy customization. What is Canva? It’s one of the top graphic design apps available online, and it also offers video and animation features. Its drag-and-drop and editing tools make the program easy to use for beginners and experts alike.

2. Biteable

Biteable offers a simple, easy-to-use interface and pre-made templates for explainers and social media videos. Users can adjust scenes and add personal touches for customized, professional-looking content.

3. Renderforest

Renderforest is an easy-to-use animation maker used by major media with various pricing plans and over 200 templates. However, Renderforest lacks device visualization and customization options.

4. Animaker

Animaker is a cloud-based platform with six video styles for creating high quality, studio-like animated videos. Animaker video infographics offers Full and Lite modes, auto lip-sync, extensive facial expressions, and integration with various platforms.

5. Powtoon

Powtoon is an online animated video maker with an extensive library of customizable pre-made templates and royalty-free music. Powtoon for business integrates with top sites and apps and is ideal for content creators, marketers, and corporate employees.

6. Filmora

Filmora is an editing software that allows users to create 2D and 3D animation by adding keyframes to a white plane. It also provides color correction and an audio mixer to enhance video quality. Available for free on Windows and Mac.

7. FlexClip

FlexClip is an affordable online animated video maker that offers a vast asset library, designer-made templates, and video tools. However, users cannot fully customize characters and lack advanced animation tools.

8. Animatron

Animatron is an online program for creating explainer videos, animations, and HTML5 banners. It offers an asset library of 500K royalty-free clips, voiceover import, keyframing, and a library. While advanced features may be difficult, it saves money on expensive software.

9. FlipAnim

FlipAnim has a nice, simple UI and enables easy online animation creation. However, its functions are limited. Users can modify the pen tool, size, and color, add pages, and adjust speed. It also supports transparent animations and zooms in/out.

10. Vyond

Vyond is user-friendly animation software for creating professional animated videos. It offers many templates and customizable features but has higher pricing than other online solutions. A free trial for 14 days is available.

11. Moovly

Moovly is a cloud-based video animation maker that offers a variety of animation styles, including doodle and cartoon and has over 1 million royalty-free media assets. It offers a full-featured free version and integrates with Shutterstock. Its interface may be clunky at times.

12. Wideo

Wideo is a versatile, customizable, and user-friendly content creation platform, allowing for video animations and presentations with pre-animated templates. However, only animations up to 30 seconds are free, requiring a paid license for anything longer.

13. Doodly

Doodly is a desktop app for creating whiteboard animated videos with an iconic drawing hand. It offers custom drawing paths, automatic duration alignment, and easy offline video creation. Limitations include a limited asset library and no support for voiceovers or lip-sync.

14. Voki

Voki is an educational tool for teachers and students that enhances engagement through animated presentations and virtual discussion forums. Basic Voki is free, while the paid version offers more functionality.

15. Flipsnack

Flipsnack is a free flip book maker that turns PDFs into interactive online flipping books. Customize with design and branding features, add interactive content and track performance. This is ideal for marketers, designers, and business owners.

Our Methodology to Choose the Best Animated Video Makers

Choosing the best animated video makers requires a focus on usability, quality, and versatility, especially for small business owners who may not have extensive experience in animation. Here’s a look at the criteria we used to select the top options, rated on a scale of one to ten, with ten being of utmost importance:

  • Ease of Use (Importance Scale: 9/10)
    • User-friendly interface.
    • Quick learning curve, suitable for beginners.
  • Cost-Effectiveness (Importance Scale: 8/10)
    • Affordable pricing plans.
    • Good value for money, considering the features offered.
  • Quality and Versatility of Animation (Importance Scale: 10/10)
    • High-quality animation outputs.
    • A wide range of styles and templates to choose from.
  • Customization Options (Importance Scale: 9/10)
    • Ability to customize animations to fit brand identity.
    • Flexibility in editing and modifying templates.
  • Asset Library (Importance Scale: 7/10)
    • Extensive library of images, icons, characters, and music.
  • Export Options and Formats (Importance Scale: 8/10)
    • Variety of export formats.
    • High-resolution output options.
  • Integration Capabilities (Importance Scale: 6/10)
    • Ability to integrate with other tools for additional functionality.
  • Support and Resources (Importance Scale: 7/10)
    • Access to customer support.
    • Availability of tutorials and learning resources.
  • Review and Collaboration Features (Importance Scale: 5/10)
    • Tools for team collaboration and feedback.
  • Performance and Speed (Importance Scale: 6/10)
    • Fast rendering times.
    • Smooth performance, even with complex animations.

Based on these criteria, we compiled the above selection of animated video makers that balance functionality, ease of use, and cost, making them suitable for small businesses aiming to create engaging content for marketing and brand storytelling.

Animated Video Makers: Key Features

Key features of animated video makers typically include:

  • Pre-made templates: These are pre-designed video layouts that users can choose from. They significantly cut down the time spent designing a video from scratch and provide a professional look and feel to your content.
  • Custom animations: This feature allows users to create unique animations that align with their branding or message. They can customize characters, backgrounds, and other elements in the video to make it truly their own.
  • Audio editing tools: These tools allow users to add, edit, and mix soundtracks, sound effects, and voiceovers. Good audio can enhance the overall quality of the video and make it more engaging for viewers.
  • Drag-and-drop interface: This intuitive design feature allows users to easily add, remove, or rearrange elements in their video. It’s as simple as clicking on an element, dragging it to the desired location, and dropping it into place.
  • Text-to-speech functionality: Some animated video makers come with text-to-speech features, allowing users to convert written text into spoken words in their video.
  • Collaboration tools: These tools let teams work together on video projects. Users can share drafts, leave comments, and make edits in real-time.
  • Integration with other platforms: Many animated video makers can integrate with social media platforms and content management systems, enabling users to directly upload their videos to these platforms.
  • Export and sharing options: Users can export their videos in various formats and resolutions. They can also share their videos directly from the platform to their desired destination.

Animated video makers are often used for video marketing materials, explainer videos, or other types of content that require visual storytelling to effectively communicate complex ideas.

Why Are Animated Videos Useful for a Small Business?

Animated videos can be a powerful tool for small businesses looking to improve their marketing and education efforts. Here are some ways animated videos can be useful for a small business:

Animated Video Presentations

An animation video is great for creating engaging video presentations that can help businesses explain complex topics in a visually appealing way.

With animation, businesses can create a unique animated video that captures the essence of their brand and conveys their message effectively. Animation projects can also be cost-effective, as they require fewer resources than live-action videos.

Educational Videos

Animated educational videos are a great way for businesses to provide valuable information to their audience in an engaging and fun way. Businesses can create educational videos to teach their customers about their products or services, how to use them, or how they can benefit from them.

This can help establish the business as an authority in their industry and build trust with its audience. These are also among the most popular types of YouTube videos.

Create Explainer Videos

Explainer videos are a great way to introduce a new product or service to potential customers. With animation, businesses can create engaging and informative videos that showcase their product or service in action.

This can help potential customers understand how the product or service works and how it can benefit them.

Whiteboard Animations

Whiteboard animations are a specific type of animated video that can be useful for businesses looking to create engaging educational content.

With whiteboard animation, businesses can create a video that appears to be drawn on a whiteboard, providing a unique and visually appealing way to present information.

This type of animation can be particularly effective for explaining complex concepts or processes in a step-by-step manner.

Top Features to Look Out For in an Animated Video Maker

When it comes to selecting an animated video creator, there are a few key features that can make all the difference. Here are the top features to look out for:

Free Stock Videos and Video Clips

An animated video creator that includes a library of free stock videos and video clips can save you time and money. These resources can help you add extra visual elements to your video, making it more engaging and effective.

Animated Video Templates

Using pre-made templates can help you create professional-looking videos quickly and easily. Look for an animated video creator that includes a range of templates that you can customize to match your brand and messaging.

A Range of Animation Styles

Different animation styles can help you convey different moods and messages in your videos. Look for an animated video creator that offers a range of animation styles, from 2D to 3D, to ensure that you can find the perfect style for your project.

Ability to Use Your Own Images and Media Files

An animated video creator that allows you to use your own images and media files can help you create a video that truly reflects your brand and messaging. This feature can also save you time and money, as you won’t need to create or purchase additional assets.

Animated Characters

Animated characters can help you create a more engaging and relatable video. Look for an animated video creator that includes a library of pre-made characters that you can customize to match your brand and messaging.

Sound Effects

Sound effects can help bring your video to life and create a more immersive experience for your audience. Look for an animated video creator that includes a library of sound effects that you can use to enhance your video.

Voice Over Capabilities

A good voiceover can add personality and emotion to your video. Look for an animated video creator that includes voiceover capabilities, allowing you to record your own voiceover or choose from a library of pre-made options.

animated video maker

Integrating Animated Videos into Your Marketing Strategy

Incorporating animated videos into your marketing strategy can significantly enhance your brand’s visibility, engagement, and conversion rates. Here are steps and tips to effectively integrate animated content into your marketing efforts:

Understand Your Audience

Before creating animated videos, it’s crucial to understand your target audience’s preferences, problems, and the platforms they frequent. This knowledge helps tailor your content to their interests and needs, ensuring your animated videos resonate and engage effectively.

Define Your Goals

Clarify what you aim to achieve with your animated videos. Goals can range from increasing brand awareness, explaining complex products or services, launching new offerings, to driving traffic to your website. Setting clear objectives guides the content, style, and call-to-action of your videos.

Choose the Right Type of Animated Video

Select a style of animated video that aligns with your message and audience. Explainer videos, animated infographics, and storytelling animations are popular formats that cater to different objectives, from educating to entertaining your viewers.

Optimize for Each Platform

Tailor your animated videos for the platforms they’ll be shared on. Social media videos should be short and captivating within the first few seconds, while videos for your website or presentations can be longer and more detailed. Consider platform-specific constraints like video length, aspect ratio, and autoplay features.

Leverage SEO

For videos hosted on your website or platforms like YouTube, use SEO best practices to increase visibility. Include relevant keywords in your video titles, descriptions, and tags. Transcripts and closed captions can also improve accessibility and SEO performance.

Promote Across Channels

Maximize your animated video’s reach by promoting it across all your marketing channels. Embed videos on your website, share them on social media, include them in email marketing campaigns, and utilize them in digital ads. Encourage sharing to leverage your audience’s networks for even broader exposure.

Measure Performance

Track your animated video’s performance against your defined goals. Metrics like views, engagement rates, click-through rates, and conversion metrics can provide insights into what works and what doesn’t, helping you refine your future video marketing strategies.

Future Trends in Animated Video Creation

The landscape of animated video creation is continuously evolving, with new technologies and trends shaping the future of how we produce and consume animated content. Here are several trends and technological advancements to watch:

Artificial Intelligence and Machine Learning

AI and ML are revolutionizing animated video production by automating tasks such as character animation, lip-syncing, and even scriptwriting. These technologies allow for more personalized and dynamic content creation, making it easier and faster to produce animated videos tailored to specific audiences or scenarios.

Virtual Reality (VR) and Augmented Reality (AR)

VR and AR technologies are beginning to make their mark in animated video creation, offering immersive and interactive video experiences. Businesses can leverage VR to create 360-degree animated explainer videos, while AR can bring animations into the real world, enhancing customer engagement through interactive marketing campaigns.

Interactive Animated Videos

Interactive videos that allow viewers to make choices, interact with the content, or explore different story paths are becoming more popular. This interactivity increases engagement by making viewers active participants in the narrative, providing a personalized video experience.

Real-time Animation

Advancements in real-time rendering technologies are making it possible to create and broadcast animated content in real time. This opens up opportunities for live animated broadcasts, events, or presentations, where audiences can interact with the content as it’s being created.

Emphasis on Inclusivity and Diversity

There’s a growing trend towards creating animated content that reflects a wider range of cultures, identities, and experiences. This inclusivity not only broadens the appeal of animated videos but also strengthens brand values by showcasing commitment to diversity and representation.

Eco-conscious Production

As sustainability becomes a priority for businesses and audiences alike, the animation industry is exploring eco-friendly production techniques.

Digital animation offers a more sustainable alternative to traditional film production, with software and hardware companies working to reduce the environmental impact of their products.

Staying abreast of these trends and technologies is essential for marketers, animators, and businesses looking to leverage animated videos. By embracing innovation and anticipating future developments, creators can produce animated content that captivates, engages, and resonates with increasingly sophisticated audiences

Is it Hard to Create Professional Animated Videos?

Creating professional animated videos requires time, effort, and skill. However, with the right tools and resources, even beginners can create high-quality animated videos that effectively convey their message.

What Equipment is Needed to Create Animated Videos?

To create animated videos, you’ll need a computer or mobile device, animation software, and a graphics tablet or mouse. A good microphone and camera may also be useful for voiceovers and live-action elements.

The Bottom Line

With the right animated video maker tool, you can create engaging and professional-looking videos for your business or personal use. Whether you need to make explainer videos, training videos, or any other type of video project, these tools offer a variety of video styles to choose from. With a bit of creativity and practice, you can create impressive animated videos that effectively convey your message.

Animated Video Maker FAQs

How do I Make an Animated Video for Free?

To make an animated video for free, you can use online tools such as Animaker, Powtoon, or Biteable. These free video editing platforms offer a range of templates, graphics, and animation tools to create professional-looking videos without any cost.

How do YouTubers Make Animated Videos?

YouTubers can make animated videos by using animation software or online tools that allow them to create, edit and animate different elements. There are many YouTube niches where creators can then use their creativity to make engaging videos for their channels.

What is the Easiest Tool to Make Animated Videos?

Canva is one of the easiest tools to make animated videos as it offers a user-friendly interface with pre-made templates and drag-and-drop functionality. Users can easily customize their videos with graphics, text, and animations.

Is it Important to Create Animated Content for Social Media?

Yes, creating animated content for social media is important as it can grab the audience’s attention, increase engagement, and help brands stand out in a crowded feed. Animated content is also shareable, making it an effective way to reach a wider audience.

Image: Envato Elements

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Kevin Ocasio Kevin Ocasio is a staff writer for Small Business Trends and has been with the team for 2 years. He holds certifications in SEO, digital marketing, and content marketing. Kevin is also certified in Information Technology Technical Support Fundamentals.