Apple’s WWDC23: What Small Businesses Need to Know


Apple, the tech behemoth known for its innovative product lineup, has just announced the schedule for its annual Worldwide Developers Conference (WWDC23). This digital event, taking place from June 5 to June 9, is set to offer an array of online events, including keynote and Platforms State of the Union presentations.

At first glance, this event might seem more pertinent to software developers than small business owners. However, understanding the upcoming technological advancements and how they shape consumer behavior can significantly aid small businesses in preparing for the future.

The WWDC23, free for all developers, will open with a special in-person celebration at Apple Park. As the week unfolds, developers worldwide will have the opportunity to explore the newest technologies, tools, and frameworks for all Apple platforms, including iOS, iPadOS, macOS, tvOS, and watchOS. This cutting-edge information is not just for tech developers, but for small businesses that are increasingly relying on digital tools for growth and efficiency.

The event will kick off with Apple’s keynote on June 5 at 10 a.m. PDT. This anticipated address promises a sneak peek at the exciting updates coming to Apple’s platforms later this year. As small business owners understand, staying up-to-date with such updates can help businesses stay relevant and competitive in an increasingly digital marketplace.

Later that day, at 1:30 p.m. PDT, developers can dive into the Platforms State of the Union presentation. This deeper look into new tools and advances across Apple platforms can guide developers in how they can elevate their apps to new heights. For small businesses, this can indicate what new capabilities their mobile apps can offer or what kind of innovations they should expect from third-party software developers.

Also taking place on June 5 is the Apple Design Awards, where creativity, craftsmanship, and technical proficiency in Apple’s developer community are recognized and celebrated. This can provide small businesses with a look into the top-rated digital design trends, potentially inspiring their own digital marketing and product design efforts.

Throughout the week, developers can access 175 in-depth session videos, one-on-one online labs, and interactive Slack activities. These resources provide developers with an opportunity to directly engage with Apple experts and learn how to create innovative, platform-differentiating apps and games. Understanding these developments can be critical for small businesses looking to develop their own apps or simply looking to improve their presence on the digital marketplace.

Finally, the Apple Developer app offers a convenient way to experience the WWDC23. With daily updates, this app provides easy access to the latest news, content, activities, and features. Small businesses can stay in the loop about these technological advancements, ensuring they don’t miss out on any valuable insights.

In conclusion, although the WWDC23 may appear tailored to software developers, the event offers significant takeaways for small businesses. By keeping abreast of the latest tools, technologies, and frameworks, businesses can stay ahead of the curve and better position themselves in an ever-evolving digital landscape. Apple’s annual Worldwide Developers Conference is not just a peek into the future of Apple, but a preview of the future of digital technology for small businesses as well.

Image: apple

Joshua Sophy Joshua Sophy is the Editor for Small Business Trends and has been a member of the team for 16 years. A professional journalist with 20 years of experience in traditional media and online media, he attended Waynesburg University and is a member of the Society of Professional Journalists. He has held roles of reporter, editor and publisher, having founded his own local newspaper, the Pottsville Free Press.