Are You Brilliant At Marketing?

Are you brilliant at marketing? We think you can be., We’ve assembled some great links meant to boost your marketing creativity. Check them out and see how “brilliant” you can become.

Getting Started

Want to be marketing brilliant? Of course, who doesn’t? Well, lucky for you this list tells you how. These ten lessons will help you get better at marketing anything (including hopefully your small business) today. Entrepreneur

How to stop being bad at marketing. Is marketing ability a rare gift possessed by only a few or can mere mortal small business owners like you learn its secrets and get better (much better) at marketing your business? Extreme

Simple Advice

Small business marketing basics. In this recent interview with John Follis, Small Business Trends founder Anita Campbell spills the beans on the basics of small business, a key concern for every small business owner no matter what product or service. The Marketing Show

Boosting online presence with Twitter. Not too surprisingly, boosting your presence online is a good step in the right direction when marketing a fledgling small business, and Twitter can be a simple way to get started. Here are some tools that will help you there. Social@BloggingTracker

Tips & Tricks

It’s time to get creative. Obviously creativity is the name of the game, especially in the world of B2B marketing. Of course, creative means doing something different, breaking away from the ordinary, right? Here are six online calls of action that will change your game. Channelship

A painless plan to differentiate. Setting your business apart should not be hard. In fact, what sets your business apart should be apparent in everything you do. Now here’s a trick to make differentiation a part of your company’s DNA. M4B Marketing


How long should you wait for things to work? Here’s an interesting take from the investment world about how long term and short term strategies work. There are benefits and risks just like in small business. Learning to figure out when your strategy is working and when to change is part of the game. CBS Money Watch

Researching your niche. Before the planning stages, it can be helpful to know whether a business can even be built in the market you’ve identified. Checking it out is the first step to planning an effective strategy.

The Next Level

How great customers help your marketing. Of course, any small business knows about the importance of word of mouth in marketing and how good customers can spread the word. But how do you turn those customers into real fans and take things a step further? Network Solutions

So what does a “like” really mean? Oh, not this again! A key component to online marketing, especially in social media, is engagement. You should want to get your customers engaged, but as far as what that means, this post shares some other thoughts. Get Busy Media

Joshua Sophy Joshua Sophy is the Editor for Small Business Trends and has been a member of the team for 16 years. A professional journalist with 20 years of experience in traditional media and online media, he attended Waynesburg University and is a member of the Society of Professional Journalists. He has held roles of reporter, editor and publisher, having founded his own local newspaper, the Pottsville Free Press.