Experts Share How to Audit and Improve Existing Business Strategies


Over the years of building and growing a business, you’ll likely need to update your strategies periodically. That means evaluating what you’re currently doing to find the things that work and identify areas that can be improved. Below, members of the online small business community share tips and insights about making changes to improve your operations.

Consider a UX Audit for Your Business

The user experience is one of the most important elements to consider when designing or updating a digital product or service. So, how do you know if your UX needs improvement? In this Mind Inventory post, Ketan Rajput goes over how to perform a UX audit for your business.

auditing and improving existing business strategies

Use Lead Magnets to Boost Newsletter Signups

Many small businesses already have an email newsletter or list. But your email marketing strategy can only go so far if you have a small number of subscribers. To boost your list, check out the tips on lead magnets in this Decipher Zone post by Mahipal Nehra.

View WordPress Stats by Category

Keeping an eye on your website analytics can help you identify successful strategies and potential areas for improvement. You can even break down these stats by category. Ben Sibley of Independent Analytics offers a guide for WordPress in this post.

Consider Starting a T-Shirt Business

Selling t-shirts can be an amazing side hustle or extra source of revenue for an existing business. In this Small Biz Tipster post, Lisa Sicard breaks down the steps involved in getting started.

Check Out These Quillbot Alternatives

Quillbot is a powerful AI-powered paraphraser. But there are tons of tools available that offer slightly different features and functionalities. If you’re looking to change things up, consider the options in this Blogging Wizard post by Nicola Bleu. After reading, head over to the BizSugar community to see comments from members.

Glean Quick Insights from a SEMrush Site Audit

SEMrush offers a Site Audit tool that can help you learn more about your website’s SEO and other factors. If you’re thinking of utilizing this tool, this Platter of Gold post by Adeyemi Adisa offers quick insights you may learn.

Identify Market Opportunities in a Shrinking Space

Markets grow and shrink over time due to various factors. But just because a market you’re interested is shrinking, it doesn’t mean there are no opportunities to start or grow a business. Ivan Widjaya of Noobpreneur goes over how to identify opportunities in this post.

Improve the Aesthetics of Your Storefront

Your business’s storefront can have a huge impact on how much foot traffic and new visitors you bring in. If your commercial exterior could use an upgrade, consider the tips in this Small Biz Viewpoints post by Harry and Sally Vaishnav.

Check Out the Latest TikTok Updates

When social media platforms like TikTok update their tools, it’s time to also update how your business uses these sites and apps. In this Social Media Examiner post, Lisa D. Jenkins details the latest TikTok updates and how they may affect marketers.

Improve Lead Nurturing for B2B

When creating your lead nurturing strategy, it’s important to consider your market and how current leads are responding to your efforts. If your strategy could use an update, read the tips in this Search Engine Journal post by Alexander Kesler.

If you’d like to suggest your favorite small business content to be considered for an upcoming community roundup, please send your news tips to: sbtips@gmail.com.

Image: Envato Elements

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Annie Pilon Annie Pilon is a Senior Staff Writer for Small Business Trends, covering feature stories, community news and in-depth, expert-based guides. She has a bachelor’s degree from Columbia College Chicago in Journalism and Marketing Communications.

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