Twitter's Promoted Trends is one advertising platform from the social media site that gets your company's tweets appearing on users' timelines for a specific period of time.
An intelligent, passionate, and articulate tech entrepreneur with an old-school gentleman’s flair, Adam Root is the co-founder and CTO of SocialCompass, a patented SaaS platform that utilizes social listening and marketing automation to help businesses find quality leads on social networks, share offers, and incentivize referrals. Recently, SocialCompass was ranked 60th in Entrepreneur’s “Best of the Net 100.”
Adam co-founded SocialCompass in 2008 as an interactive agency called Root & Madison.
As a former web developer for Farmers Insurance and the founder of Getawebsite, a website design and development tool, Adam has worked in interactive development for Fortune 500 companies, midsize agencies, and startups.
Adam graduated from Oklahoma Christian University with a Bachelor of Science in corporate media and is currently finishing a master’s in information technology at Harvard University. Additionally, Adam has advanced certifications from Google, Adobe, W3, and Pragmatic Studio, as well as a social media marketing certification with honors from HubSpot’s Inbound Marketing University.
In a battle of Twitter and the upstart Snapchat, where should your small business be focusing its marketing dollar to get a maximum return?Dec 16, 2015 597 Shares
Small business owners, if asked, might say they have addressed social media for their brands. But when you look at their social media activity, what do you see? How long ago was their last post and how fluent are they on each platform?Nov 11, 2015 935 Shares
Twitter can be a great resource for small businesses with customers near and far. Here's how you can use the social site to actually get to know your customers a little better.Oct 6, 2015 609 Shares
Twitter can be a powerful tool for promoting your business online. But beyond just getting your company' brand name in front of that audience, there's the question of how to better engage customers on Twitter. Here are four steps you may want to try.Jul 8, 2015 646 Shares
…Dec 29, 2014 647 Shares
…Oct 6, 2014 417 Shares
…Jul 9, 2014 795 Shares