Adam Root

Adam Root
An intelligent, passionate, and articulate tech entrepreneur with an old-school gentleman’s flair, Adam Root is the co-founder and CTO of SocialCompass, a patented SaaS platform that utilizes social listening and marketing automation to help businesses find quality leads on social networks, share offers, and incentivize referrals. Recently, SocialCompass was ranked 60th in Entrepreneur’s “Best of the Net 100.” Adam co-founded SocialCompass in 2008 as an interactive agency called Root & Madison. As a former web developer for Farmers Insurance and the founder of Getawebsite, a website design and development tool, Adam has worked in interactive development for Fortune 500 companies, midsize agencies, and startups. Adam graduated from Oklahoma Christian University with a Bachelor of Science in corporate media and is currently finishing a master’s in information technology at Harvard University. Additionally, Adam has advanced certifications from Google, Adobe, W3, and Pragmatic Studio, as well as a social media marketing certification with honors from HubSpot’s Inbound Marketing University.

Social Media Savvy

Is Your Small Business as Social Media Savvy as You Think?

Small business owners, if asked, might say they have addressed social media for their brands. But when you look at their social media activity, what do you see? How long ago was their last post and how fluent are they on each platform?

engage customers on twitter

4 Steps to Better Engage Customers on Twitter

Twitter can be a powerful tool for promoting your business online. But beyond just getting your company' brand name in front of that audience, there's the question of how to better engage customers on Twitter. Here are four steps you may want to try.