Al Davidson


Al Davidson

In 1989, Al Davidson founded Strategic Sales & Marketing, Inc. (SSM), where he helps deliver B2B lead generation services and appointment setting solutions for clients around the world. Under Al’s direction SSM has designed and implemented new business development plans for thousands of B2B companies which generated over 7 million new sales leads and millions of dollars to his clients. As a result, SSM has developed major account development expertise in the high technology, manufacturing and business service sectors.

In November 2011 Al Davidson was nominated as one of the 50 Most Influential People in Sales Lead Management by the Sales Lead Management Association (SLMA). The annual award identifies and recognizes the top performers and influential leaders of the sales lead management profession.

Overall, Al Davidson has 25 years experience in business-to-business (B2B) lead generation, direct marketing, new business development consulting, sales force management, lead management, sales training, and B2B web marketing.

To follow the latest discussions in best-practices for lead generation, join Al’s Linkedin Group with over 3,000 sales professionals and business owners.


Sales Call Mistakes

4 Reasons Why Your Sales Call Will Fail

Making sales calls is one of the inescapable responsibilities of being a business owner. You'll be more successful if you avoid these 4 sales call mistakes.


Research, attitude, and persistence can lead to more sales and a bigger bottom line . Here are 3 tips on how to be a better salesperson.

RAP Your Way to More Sales!

Research, attitude, and persistence can lead to more sales and a bigger bottom line . Here are 3 tips on how to be a better salesperson.


3 Common “Pain Points” That Drive B2B Sales

3 Common “Pain Points” That Drive B2B Sales

Don't just focus on the benefits and features of your product or service when chasing that next B2B sale. Instead, find out what that customer's current vendor is doing wrong and you may see much better results.



Sales Inspiration from Valentine’s Day

Think Valentine's Day is a made-up phony holiday? Bitter feelings about love aside, the holiday is a big one for a lot of businesses. Here's how your small business can get in on the spending frenzy that precedes the day.





How to Build a Better Ecommerce Website




Maximize performance and drive more sales. Take your ecommerce website from OK to great, in just 4 steps. This eBook will show you how to audit your website, SEO your website, review your responsive template, and optimize for conversions.


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