Ever notice it's always the bad brands who try to sell gimmicks? How does a brand avoid going down a gimmicky path? Systematic listening.
Alex Yong is a staff writer and host of the Small Business Trends Livestreamed Livelihoods interview series featuring sessions with today's movers and shakers in the livestreaming world. Alex is also a freelance writer from New York who focuses on event reporting and other special assignments. He worked at Citigroup for 5 years, providing phone alerts for department newsdesks and Radio FCN. Alex was named a must-follow PR resource in Cision North America’s list of the top 50 Twitter influencers utilizing rich media tweets, alongside Guy Kawasaki and Lee Odden.