Some social media managers can be a boon for your business. Others ... well, they can do more harm than good. Here are some tips to consider when looking for someone to handle your company's social media activity.
Ashley Davis is a Staff Writer for Small Business Trends, covering a variety of topics. She began her freelance writing career years ago, writing about subjects such as politics, business, lifestyle, beauty, entertainment and more.
Ashley graduated from the College of Charleston with a degree in Communication and a minor in English. When she is not freelance writing, she is pursuing her own personal creative writing projects. Someday she hopes to write a fiction novel.
A bill signed into law by President Barack Obama on Oct. 8 allows the redefinition of a small business as one with up to 100 employees. The designation means thousands of businesses with more than 50, but less than 100, employees will not see drastic hikes in health insurance premiums.Oct 12, 2015 314 Shares
A federal court says Google AdWords advertisers can go ahead with a class-action lawsuit against the company for allegedly misleading them about where their ads would be placed.Oct 2, 2015 323 Shares
Marketing beer, wine and spirits has changed majorly in the last few years. Millennial buyers seem more interested in locally sourced products than ever before. And they don't mind paying more for these specialties.Sep 7, 2015 404 Shares
Yahoo is reportedly seeking partners for its cross-platform marketing service, Gemini.Sep 7, 2015 282 Shares
Your business may not be in the same league as mega brands liked LEGO and Hasbro. But a recent study shows how important social engagement may be to the top earning companies. And it may help you decide what social channels will give your brand the greatest boost too.Sep 6, 2015 369 Shares
When 19-year-old LeiLei Secor discovered how steep her college tuition would be, she set upon a simple plan. Start an Etsy business. Secor credits her parents with teaching her the resourcefulness necessary to make the business a success.Jul 9, 2015 435 Shares
Could a minimum wage increase be a shrewd business move? As labor markets improve and unemployment rates fall, recruitment and retention will become a greater challenge. Consider strategies that make your company more appealing to existing and perspective employees.Jul 9, 2015 221 Shares
A new User Agreement between PayPal and its users would seem to give the company almost unlimited right to robocall and text users at any number the company believes it can reach them. But PayPal says it will amend the agreement following complaints from customer advocacy groups and the FCC.Jul 7, 2015 327 Shares