Some social media managers can be a boon for your business. Others ... well, they can do more harm than good. Here are some tips to consider when looking for someone to handle your company's social media activity.
A bill signed into law by President Barack Obama on Oct. 8 allows the redefinition of a small business as one with up to 100 employees. The designation means thousands of businesses with more than 50, but less than 100, employees will not see drastic hikes in health insurance premiums.
A federal court says Google AdWords advertisers can go ahead with a class-action lawsuit against the company for allegedly misleading them about where their ads would be placed.
Marketing beer, wine and spirits has changed majorly in the last few years. Millennial buyers seem more interested in locally sourced products than ever before. And they don't mind paying more for these specialties.
Yahoo is reportedly seeking partners for its cross-platform marketing service, Gemini.
Your business may not be in the same league as mega brands liked LEGO and Hasbro. But a recent study shows how important social engagement may be to the top earning companies. And it may help you decide what social channels will give your brand the greatest boost too.
When 19-year-old LeiLei Secor discovered how steep her college tuition would be, she set upon a simple plan. Start an Etsy business. Secor credits her parents with teaching her the resourcefulness necessary to make the business a success.
Could a minimum wage increase be a shrewd business move? As labor markets improve and unemployment rates fall, recruitment and retention will become a greater challenge. Consider strategies that make your company more appealing to existing and perspective employees.
A new User Agreement between PayPal and its users would seem to give the company almost unlimited right to robocall and text users at any number the company believes it can reach them. But PayPal says it will amend the agreement following complaints from customer advocacy groups and the FCC.
