Brent Leary, Author at Small Business Trends

Brent Leary

Brent Leary is the host of the Small Business Trends One-on-One interview series, a weekly series featuring key voices in companies large and small. He is co-founder of CRM Essentials LLC, an Atlanta-based CRM advisory firm covering tools and strategies for improving business relationships. Brent is a CRM industry analyst, advisor, author, speaker and award-winning blogger. He is also the chair of CRM Evolution, CRM Magazine’s annual industry event.

Is Your Small Business Using AI Yet? It Should Be

Is your small business taking advantage of what artificial intelligence has to offer? In this week's episode, I go over one big way it can help and also discuss what skills businesses need right now.

Sep 14, 2018 91 Shares

Jon Dick of HubSpot: These are the Hottest 2018 Marketing Trends

Jon Dick of HubSpot: Cutting Email Sent Out by 50% Increased Traffic Back to Our Website

Jon Dick, HubSpot’s VP of Marketing, spoke with Brent Leary this week about the hottest marketing topics. Here are the 2018 marketing trends he identified.

Sep 14, 2018 64 Shares

Facebook Advertising Best Practices Top Small Business Stories This Week

This week Laurie McCabe joins Brent for the roundup to discuss best practices for optimizing Facebook for your small business along with POS systems and taxes.

Sep 7, 2018 101 Shares

CMO to CEO: Mike Volpe of Lola.com Discusses How the CMO Job is a Good Grooming Ground for CEOs

Mike Volpe of Lola.com: The CMO Job is a Good Grooming Ground for CEOs

Mike Volpe talks about his transition from CMO to CEO and shares how his experience as a CMO for HubSpot is helping his current position as CEO of Lola.com.

Sep 7, 2018 107 Shares

Experts Debate Whether Instagram or Facebook is More Effective for Small Business

John Lawson joins Brent Leary to discuss marketing on Instagram Stories and why you might just want to spend more time there than on some other, bigger sites, like the one that owns it.

Aug 31, 2018 112 Shares

Small Business Advertising Stays Low Online, Should You Be Doing More?

Just because advertising budgets are shrinking doesn't mean that businesses are promoting themselves any less.

Aug 24, 2018 85 Shares

Dan Miller of Opus Research: We Are Moving Into a Golden Age of Voice With Conversational Commerce

Dan Miller of Opus Research: We’re Moving Into a Golden Age of Voice

Dan Miller of Opus Research talks with Brent Leary about Dan Miller about conversational commerce and the riseof voice technologies.

Aug 24, 2018 86 Shares

This Week in Small Business -- Are Facebook Video Ads Really Hitting the Mark?

This Week in Small Business, Are Facebook Video Ads Reaching their Target Audience?

A new survey suggests 71% of video ads seen on Facebook are relevant, based on user comments. On This Week in Small Business, I learn why that's true and now believe it's only likely to improve.

Aug 17, 2018 108 Shares

This Week in Small Business -- Secrets to Facebook Messenger Marketing and In-Demand Freelance Skills

This Week in Small Business, Facebook Messenger Marketing Comes of Age

John "Colderice" Lawson joins the program this week once again and we're discussion Messenger marketing strategies and rules, the best freelance skills, and a quick final takeaway from Amazon Prime Day.

Aug 10, 2018 93 Shares

In the Future, Experience Using Intelligent Agents May Help You Get A Job

Dennis Mortensen of X.AI: In the Future, Experience with Intelligent Agents May Help You Get A Job Over Someone Without It

Can experience using intelligent agents give you an edge in the job market? Dennis Mortensen of X.AI thinks it will, and soon.

Aug 10, 2018 98 Shares

This Week in Small Business, Big News From Facebook on Interactive Content

Facebook is increasing the ways users can interact with the content your business is producing. I chat with live streaming expert Monique Johnson to discuss that and more in the latest This Week in Small Business.

Aug 3, 2018 129 Shares

Monique Dorsainvil of Facebook: NUL Partnership Helps Us Reach Goal to Train One Million Small Businesses Owners by 2020

Facebook is partnering with the National Urban League 13 cities to provide digital marketing training to small business owners.

Aug 3, 2018 101 Shares