Guy Yehiav shares with us why prescriptive analytics goes beyond identifying insights to recommendations for the actions you should take next.
Brent Leary is the host of the Small Business Trends One-on-One interview series, a weekly series featuring key voices in companies large and small. He is also a Partner at CRM Essentials and organizer of the Social Business Atlanta conference.
Brent serves on the advisory board of The University of Toronto CRM Center of Excellence, writes the Social CRM column for Inc.com’s technology site, and blogs at Brent’s Social CRM Blog.
Sameer Patel of Kahuna: Modern Mobile Marketing Provides Realtime Link between Insights and Interaction
Sameer Patel talks with Brent Leary about how consumer behaviors on mobile devices are shaping the future of marketing with real time customer insight.Oct 21, 2016 227 Shares
Think five years isn't a long time? Tien Tzuo is back to give us a subscription economy update and tell us about its development over the past five years.Oct 14, 2016 819 Shares
Lifesize's Amy Downs discusses the vital importance of great customer service for a subscription based business to succeed.Sep 30, 2016 260 Shares
Jody Glidden discusses the changing attitudes toward CRM apps and the business relationship intelligence automation advances prompting them.Sep 23, 2016 232 Shares
Paul Greenberg of The 56 Group: CRM, Customer Engagement and Customer Experience Aren’t One in the Same
Paul Greenberg discusses the difference between customer engagement and customer experience.Sep 16, 2016 282 Shares
Ray Wang of Constellation Research: Companies Unable to Connect IoT to Customer Experience Will Lose
Ray Wang of Constellation Research discusses what will happen to companies that can't connect the Internet of Things to their customer experience.Sep 2, 2016 233 Shares
ThinkJar's Esteban Kolsky discusses why customer service will be dead in 10 years and whether your company is ready for it.Aug 26, 2016 329 Shares
Kraig Swensrud of Campaign Monitor: B2C Focused SMBs Need Marketing Automation Just as Much as B2Bs Do
The key to small B2C company success is in marketing automation, says Kraig Swensrud at Campaign Monitor.Aug 19, 2016 255 Shares
Dave Gerhardt of Drift.com talks with Brent Leary about the potential game changer known as marketing bots.Aug 12, 2016 211 Shares
Judy Chan of Urban Airship: 82 Percent of Millennials More Likely to Use a Loyalty Card on Their Mobile Device
Judy Chan of Urban Airship discusses the impact of mobile wallets for small businesses and benefits of loyalty programs.Jul 29, 2016 246 Shares
Jason Mann of SAS speaks about the current and future state of the Internet of Things and its impact on small business.Jul 22, 2016 805 Shares