David Wallace

David Wallace
David Wallace, co-founder and CEO of SearchRank, is a recognized expert in the industry of search engine and social media marketing. Since 1997, David has been involved in developing successful marketing campaigns for large and small businesses. In addition to offering Internet marketing services to clients, David's company operates several portal web sites and topical blogs of their own, including Infographic Journal, and Disney-O-Rama. David is currently the one of the main contributors behind the Searchrank Blog. He is also a widely published author of many articles in online publications such as Search Engine Journal, Search Engine Watch, WebPro News, and Search Engine Guide to name a few. David also serves as a frequent speaker at the PubCon, Search Engine Strategies and Search Marketing Expo conferences.

psychology of color

How to Use the Psychology of Colors When Marketing

The following infographic, created by the folks at WebpageFX, takes a look at the psychology of color and presents some common associations of different colors. It also shows the overall importance of color to consumers and characteristics of many individual colors. The numbers are pretty fascinating.

2015 economy outlook

Small Businesses: Bullish on the Economy

With the current state of the economy, small businesses everywhere are having much more confidence then they have in recent years. The team at Wasp Barcode Technologies was curious as to how SMB leaders plan to grow their business in 2015 and where they are planning to spend their earnings. This resulted in an extensive survey of over 1,000 small business owners and executives on their views of the state of small business in 2015.

how to memorize a speech

Learn How to Memorize a Speech Successfully

Memorizing a speech can be an almost impossible task for many, especially if the speech is a long one. One example of this is that it’s extremely difficult to memorize verbatim text. And let's face the facts: not all of us have those fancy teleprompters like President Obama has. The real question then is do we have other options? How can one go about memorizing a speech, no matter it's topic and length?

local search results

Become More Visible and Rule Local Search Results

The folks at OptiLocal have put together this visual guide to local businesses learn how to rule the local search results. It covers topics such as, "Why should I optimize for local," "Google+ local page optimization," "do's and don'ts regarding citations," "getting the right kind of reviews," and "on-site optimization for local" to name a few.

fixed asset tracking

Fixed Asset Tracking 101: What, Why and How

Traditional spreadsheets and ledgers are becoming a thing of the past as they are being replaced with revolutionary technology that simplifies asset tracking. The following infographic provides valuable information on what fixed asset tracking is, why it's important and how it can help a business.

managing sales leads

How to Manage Offline Versus Online Leads

It almost doesn't matter what type of industry you are in today - sales leads typically derive from two very important but vastly different sources. I'm referring to offline leads (non-Internet) and online leads (Internet). While both of these types of leads are vital to the success of business, many companies are managing these leads in a “one size fits all” manner. And that is not always the best practice.

website speed

The Need for Speed: Site Speed Optimization

There are a number of factors that can impact the speed of your web site. And while many webmasters are concerned with site speed as a search ranking factor, don't forget about real live people who may be turned off and turned away by a lagging web site.