David Wallace

David Wallace
David Wallace, co-founder and CEO of SearchRank, is a recognized expert in the industry of search engine and social media marketing. Since 1997, David has been involved in developing successful marketing campaigns for large and small businesses. In addition to offering Internet marketing services to clients, David's company operates several portal web sites and topical blogs of their own, including Infographic Journal, and Disney-O-Rama. David is currently the one of the main contributors behind the Searchrank Blog. He is also a widely published author of many articles in online publications such as Search Engine Journal, Search Engine Watch, WebPro News, and Search Engine Guide to name a few. David also serves as a frequent speaker at the PubCon, Search Engine Strategies and Search Marketing Expo conferences.


Merchant Versus Customer: Both Sides of a Chargeback

If you are a business owner that accepts credit cards for payment, you may be already familiar with the frustrations of the dreaded chargeback process. This is when a customer contacts their credit card company to dispute a charge or have a charge reversed. But have you ever stopped to look at chargebacks from the point of view of your customers?

psychology of color

The Psychology of Color in Marketing

The following infographic, created by the folks at WebpageFX, takes a look at the psychology of color and presents some common associations of different colors. It also shows the overall importance of color to consumers and characteristics of many individual colors. The numbers are pretty fascinating.

facebook ads

Unofficial Facebook Page Post Ads Guide for News Feed

Page Post Ads are like gold on Facebook. These ads help marketers engage users by pushing rich content to the center of the Facebook experience via the News Feed. Content can include photos, video, text and even links. The following "The Unofficial Facebook Page Post Ads Guide for News Feed," created by the folks at Ampush, provides a quick reference for creating effective Page Post Ads.

young entrepreneurs

Young Entrepreneurs Infographic: 10 Entrepreneurs Under 30

Entrepreneurs are a special breed. They are often the ones that bring innovative solutions to complex problems. While each and every entrepreneur is impressive in and of themselves, what is equally impressive is when they are extremely young. Whoever said that age always needs to accompany wisdom or success?

social media infographic

B2B Businesses and the Potential of Social Media Infographic

There is nothing better than facts and figures to get an idea about the immense potential of social media and how B2B marketers are tapping into its potential and this infographic from Real Business Rescue lays out the case as to why B2B companies should be leveraging the opportunities that social media and social networking offer.

time killers online infographic

Infographic: Top 10 Time Killers Online

No matter how efficient you are, the fact is that we all waste time, at some time or another. This infographic from OfficeTime.net examines the top 10 ways we kill time every day. Follow the flow chart and see how you can change the way you work.

Keyboard Shortcuts

Keyboard Shortcuts That Increase Your Productivity [Infographic]

The term “life hack” refers to a set of skills, shortcuts and novelty methods employed to increase an individual's level of productivity. One of the most basic and easy-to-use life hacks is utilizing your most useful keyboard shortcuts. You can greatly increase productivity, more than you might have guessed with just your keyboard. It's already a medical fact that using the mouse less often can reduce painful strain on muscles, joints and nerves.

pinterest infographic

Pinterest Infographic For Small Business

For businesses, Pinterest can be used as a valuable marketing & sales tool, and it’s easy to get started. You probably already have electronic images, brochures, and other collateral on hand. So why not pin it? This infographic published by Wasp Barcode will show you how to get started.

social network for business

Which Social Network Is Right For Your Business?

With the help of a strategic plan and good marketing sense, any business can successfully set up and manage a social media presence. The key for those with little time to devote to social media is to discover which sites are most beneficial in relation to ones customer base and business model. The following infographic from Purolator is designed to help you decide which social networks are right for you.


Quick Tips for Obtaining a Trademark

Have you ever been through the process of registering a federal trademark whether for your company / brand or a particular product? It can be a nightmare. That is why you will want to check out the following infographic which is an excellent guide that will help you navigate through the process of registering a trademark with the U.S. Patent and Trademark Office.

long tail keywords

The Hidden Value of Long Tail Keywords for SEO

Targeting long tail key phrases in your SEO strategy can be an incredibly powerful technique for building up ones organic search engine traffic. Research suggests that long tail keywords are easier to rank for, bring in more combined traffic, and convert more visitors to customers than the more popular "generic" keywords.