Donna Maria Coles Johnson

Once a practicing attorney, Donna Maria left the well-paying, predictable, traditional job of “corporate attorney” to blaze a trail of her own as an award-winning small business advocate and the founder and CEO of Indie Business Network.

Launched in 2000, the Indie Business Network (IBN) provides product liability insurance and mentoring, coaching and training to entrepreneurs who make the products they sell. Donna Maria calls this growing segment of small business owners “Makers and Handmade Entrepreneurs,” who make and sell consumer products like soaps, cosmetics, candles, perfumes, jewelry and other types of lifestyle products, and baked goods.

IBN has grown to include an expansive multimedia portfolio that includes a weekly mentoring letter, the Indie Business Podcast, the Indie Business Blog, the annual Indie Cruise, and the Indie Business Network: Maker Mastermind retreat.

Donna Maria is the author of “Making Aromatherapy Creams & Lotions” (Storey Books, 2000) and an oft-requested speaker at conferences nationwide. As the leader of the Indie Business Network, “dM,” as she is affectionately known by thousands, is a respected business leader and a passionate advocate for women entrepreneurs.

dM has been included or quoted in hundreds of media outlets including Parents Magazine, First For Women, Upscale Magazine, The Wall Street Journal, The Washington Post, The Washington Business Journal, Black Enterprise.com, Forbes.com, Entrepreneur Magazine, Ebony Magazine, Working Woman Magazine, ABC World News, CBS Evening News (Washington, DC affiliate), Global Cosmetics Industry Magazine, The Rose Sheet, The Chicago Tribune, The Houston Chronicle, the Charlotte Observer and more. Her advice has been included in the pages of numerous books aimed at small business owners including “Bye Bye Board Room,” “The Brand Called You,” “Business Plans Made Easy,” “Small Town Rules” and more.

Donna Maria is the Small Business columnist for QCityMetro, a local publication in her adopted hometown of Charlotte, North Carolina. She serves on the Board of Directors of the North Carolina Natural Products Association.

dM’s mission is to empower women and families to maximize their potential through small business ownership. Originally from Washington, DC, dM resides in Charlotte, NC, with her husband and children. Her motto is: “Break all the rules, Build your own corporate ladder, and Create the life you love!” Twitter: @IndieBusiness

7 Handmade Perfume Businesses that Set Themselves Apart

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May 12, 2016 435 Shares

Why Handmade Matters

In a world of mass production and globalization, there has been a resurgence in demand for things made by hand. Here are 5 top reasons why handmade products, and the people who make them, matter.

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7 Reality Checks For New Makers and Handmade Entrepreneurs

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Apr 28, 2016 337 Shares

5 Ways To Use Video To Showcase Handmade Products

Videos for your handmade business should go beyond just product shots where you're pitching your wares. Handmade businesses should be using video marketing in other ways, too.

Apr 21, 2016 331 Shares

Handmade Hot Mess? Avoid These 6 Entrepreneurial Personality Types

There could be something holding your business back that's beyond the quality of your products, the reach of your brand, or how fast you ship ... it's your personality. These dangerous personality types could doom any handmade business.

Mar 31, 2016 297 Shares

Best Motivational Quotes for Creative Entrepreneurs

Want to be inspired to do your greatest work as a handmade business or creative entrepreneur? Try on so of these exciting quotes and see which ones have a resonance for you.

Mar 24, 2016 432 Shares

10 Fun (And Easy) Ways Makers and Handmade Entrepreneurs Use Blab

Blab is one of the latest live streaming tools available to small business owners. The platform allows users to invite up to 3 guests on a show. So, how can handmade business owners and entrepreneurs use the platform to promote their brand and products?

Mar 17, 2016 180 Shares

Should You Discount Your Handmade Products?

It's probably inevitable. At some point after starting your handmade business, someone will ask you about discounting your products. Whether its family or friends -- or someone you come across while selling products at a live event, you'd better figure out what your answer will be.

Mar 10, 2016 194 Shares