Ed Lieber


Ed Lieber
Ed Lieber is a staff writer for Small Business Trends. He is a journalist and marketing copywriter with 20 years of experience writing, editing and managing for both print and digital vehicles. Ed also writes a pseudonymous blog about organized crime in America and has authored a Kindle best-seller.

Sales hire your first sales rep

How to Hire Your First Sales Rep

When you're deciding to expand your small business, one of your most momentous decisions will be to hire your first sales rep. These insider tips, including numbers and lessons learned, will help minimize the risks inherent in hiring a salesperson to increase your all-important sales revenue.


retail business model

Bombas Socks Has Buy-a-Pair, Donate-a-Pair Retail Model

Socks maker Bombas has a unique twist on the popular BOGO marketing campaign. For every pair of socks it sells, it's agreeing to donate a pair to people in need. The campaign has more than exceeded expectations.


National Business Etiquette Week

Celebrating National Business Etiquette Week

The Protocol School of Washington is hosting a week's worth of events to celebrate National Business Etiquette Week this year. And the school is sponsoring video contests, too, one with an eye on business etiquette practices in the future.