Gabrielle Pickard-Whitehead

Gabrielle Pickard-Whitehead

Gabrielle Pickard-Whitehead is a staff writer for Small Business Trends and has been a member of the team for 7 years. She holds a degree in Media and Journalism from John Moores University in Liverpool, England.

Gabrielle has followed her passion for writing and built a rewarding career with her love for the written word, writing predominantly for local newspapers and websites.

Based in the verdant hills of the Peak District, the U.K.’s oldest National Park, Gabrielle thrives on the fast-paced, constantly-evolving and global world of digital media and enjoys writing and producing engaging and unique content. She also enjoys the challenge of carrying out in-depth research and conducting interviews with experts to craft well-researched content. Her main writing passions are politics, current affairs, environmental issues and human rights.

What is Competitive Advantage?

What is Competitive Advantage and How Do You Gain It?

Every small business seeking to thrive amidst fierce competition will need a competitive advantage over their rivals. But what is competitive advantage and how do you get one? Keep reading for the answers.


19 Recession Proof Businesses

Recessions can happen any time. If you are about to start a business, why not look into recession proof businesses so you can better safeguard your future.