June 26, 2017

Gail Gardner

Gail Gardner

Gail Gardner is the Small Business Marketing Strategist who founded GrowMap.com. As a small business consultant, she guides business owners and managers in how to prioritize their advertising, marketing and social media based on what will generate the strongest results.

She also mentors freelancers, and in particular freelance writers and social media influencers. Gail co-founded (with Eren McKay) this Bloggers Mastermind Skype group.

Gail has been in IT since 1977 when she started at IBM as one of the first women computer technicians. During her 23 years there, she repaired computer equipment of all kinds and managed client accounts including multi-CPU mainframe accounts with multi-national networks. Her background covers businesses of every size in every vertical.

After leaving IBM, Gail focused on managing pay-per-click (PPC) accounts, particularly AdWords, primarily for ecommerce and local businesses. After 5.5 years in PPC, she decided to focus on small business strategy and founding GrowMap.

Beyond writing for SmallBizTrends, Gail is a regular contributor on AllBusiness.com, Business.com, DirJournal, SEOChat, SiteProNews, Social Media Today, TekSocial and other sites.

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As consumers become more aware and adaptive to mobile tech and making and receiving payments using these devices, the chances of retaining customers increases.

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How to Get Lenders to Want to Finance Your Business

Want to get your small business some more capital to invest in its growth? There are several potential funding sources but don't make the mistakes that get most small businesses rejected.

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Technology is bringing small business the ability to draw data from their activities and not just in a series of blase numbers, either. All this business intelligence is a boon to any small business owner depending on how they use it.

Looking for templates, checklists or guides? The Small Business Resource Center has them!