Influencer marketing continues to grow in popularity as a way for brands to spread their message. But as a new conference approaches dedicated to the practice, is it possible many companies don't really understand the fundamentals of this marketing approach and how it works.
Geno Prussakov is the Founder & Chair of Influencer Marketing Days and Affiliate Management Days and the CEO & founder of AM Navigator LLC. As an award-winning affiliate marketing expert, he has contributed to the online marketing success of such top brands as Forbes, Nokia, Hallmark, Warner Music, Skype, Forex Club, and hundreds of small businesses. Prussakov has authored two books on affiliate marketing: "A Practical Guide to Affiliate Marketing" and "Affiliate Program Management: An Hour a Day," which have trained thousands of Internet marketing professionals. For influencing "change within the industry" Prussakov was recently named one of Performance Marketing's Most Vocal Advocates, making the 2011 list of LinkShare's Golden Link Awards Finalists. Prussakov generously shares his knowledge through major digital marketing magazines & blogs, conference presentations, & also maintains his own blog (named Best Affiliate Blog in 2010 & 2011).