Hamlet Batista is an entrepreneur, search marketing expert and the creator of RankSense -- an easy to use but powerful search engine optimization suite for small businesses. Prior to creating RankSense, Hamlet achieved success as an affiliate marketer in a number of highly competitive niches. This experience significantly sharpened his marketing skills, knowledge of paid, organic search and conversion optimization. His educational background is in software and Internet technologies, has allowed him to approach marketing from a non-traditional technical perspective. He regularly writes about advanced search marketing topics on his award winning blog (Hamlet Batista dot Com) and is senior editor and speaker for the Search Engine Marketing Research Journal. Hamlet currently resides in Santo Domingo, Dominican Republic with his wife and two kids.