Ilana Bercovitz is a social media and marketing professional living in San Francisco. She currently works in marketing at ReTargeter, a full-service display advertising solution specializing in retargeting. Ilana has been fully immersed in the world of marketing for technology startups in the Bay Area since completing her MA at NYU. She studied Media, Culture, and Communication, with a focus on technology’s effects on society. She has a weakness for great email marketing (specifically good subject lines), the latest Apple gadgets, and companies who have found unique ways to use social media. Ilana is a regular contributor to the ReTargeter blog, and has been featured with CloudShare, Dream of a Nation and many others. When she’s not writing, blogging, or researching the latest tech gadgets, Ilana can most likely be found trying a new restaurant in the city.