Ivan Walsh is the founder of Klariti, a popular website with one goal - to help you write more effectively. Every week, Ivan takes the mystery out of business writing and helps you write better reports, plans, procedures and white papers. In 1990, Ivan moved from Ireland to Sacramento, CA, starting as a freelance technical writer and shifting into web development when he discovered Netscape. Later he moved to China where he developed websites and educational products. Ivan’s "job" is to think, type and transform... ...by using words more effectively. For example, case studies that generate more leads, policies that give employees direction, and proposals that win more bids. Ivan also helps companies expand into China, where he has partnerships in Shanghai and Beijing.