It seems easy to switch energy companies, but many small businesses don't. Are these four excuses for not switching energy providers holding people back?
Ivana Taylor - Book Editor
Ivana Taylor is the Book Editor for Small Business Trends. She is responsible for directing the site’s book review program and manages the team of professional book reviewers. She also spearheads the annual Small Business Book Awards.
Ivana is the publisher of DIYMarketers.com, where she shares step-by-step marketing strategies for small business owners who are looking for ways to get and keep profitable customers.
You can find her bootstrapping marketing advice on AMEX Open Forum, Marketing for Success and Biz2Credit.com. In addition to these, she manages blogs for Survey Analytics and QuestionPro brands.
After hearing about her passion for business books, Small Business Trends snagged her to serve as the Book Editor, where she and a team of business book enthusiasts provide weekly reviews of the most current books for small business.
Ivana is the president of Third Force, Inc. a marketing firm in Cleveland that helps industrial organizations become the obvious choice for their ideal customer. Third Force offers clients virtual marketing executive services, marketing management, customer research, offering development and basic marketing communication strategy implementation.
While creating a marketing strategy for MrExcel.com, she and CEO Bill Jelen co-authored the book, “Excel for Marketing Managers.” The book guides marketing managers through the most common marketing circumstances and challenges and shows them how to create their own solutions using Excel software.
Get in touch with Ivana Taylor and share your own successful DIY Marketing strategies!
Chances are that no matter where you work, you're bound to experience a flare up in the thermostat wars. Here's how to achieve peace at the office.Feb 22, 2017 220 Shares
Start the new year out on the right foot by discovering concepts, techniques and tools from the authors of the best management books for 2017.Nov 6, 2016 508 Shares
Marketing is changing all the time. Luckily the authors of these 10 must read marketing books of 2016 offer invaluable advice for small business owners.Oct 30, 2016 982 Shares
Does your sales effort need a jump-start? Consider some of these recommended sales titles currently available.Aug 14, 2016 413 Shares
We're happy to announce the 2016 Small Business Book Awards Community Choice Winners! Did your book or your favorite book take home any hardware?May 13, 2016 251 Shares
There are more than 200 nominations for your favorite business books of 2015 and now it's time to vote. Actually, we're in the final week of voting so get over to our awards page and cast yours by May 11.May 3, 2016 219 Shares
Are you in a leadership role with your small business or about to achieve leader status, check out these 10 new titles from experts to provide some help.Apr 17, 2016 957 Shares
These 10 books fresh off the presses will give your small business insight on how to get and keep customers.Apr 2, 2016 782 Shares
Drive your brain into thinking it can meet any challenge. That's the message behind "The Power of Fifty Bits". It's all about getting yourself to do what you really want.Mar 26, 2016 257 Shares
If you're looking to add members to your small business team, give this title a read. It gives insights into what the makeup is of today's and tomorrow's work forces.Mar 20, 2016 338 Shares
Check out these 10 titles that capture the growing digital-everything trend and explain it to small business owners, helping them make sense of it all and how best to utilize it to their advantage.Mar 12, 2016 600 Shares