Jeff Charles


Jeff Charles
Jeff Charles is the founder of Artisan Owl Media, an Austin-based content marketing agency that specializes in helping professional service firms increase their influence and earn more clients. You can download his free eBook “Sales Techniques For The Non-Salesy Entrepreneur” to learn sales techniques that can make you a more persuasive entrepreneur. Jeff’s background includes sales and marketing and has extensive experience helping entrepreneurs establish and maintain their businesses. In his spare time, he does freelance writing and maintains a blog focused on entrepreneurship. He also enjoys reading, music, and spending time with his family.

What customers want

5 Types of Benefits Your Prospects Want to Experience

To be more effective at selling your product or service, you must first get better at understanding what your customers want. After all, how can you possibly meet their needs if you don't know what drives them? And how can you realistically offer a solution?


understanding your prospects

How To Get Into The Mind Of Your Prospects

OK, so it may not be possible to literally get inside a potential client's head and understand they're thinking but getting a better understanding of their current situation will help you going forward.


Sales prospects feel comfortable

13 Smart Ways To Make Your Prospects Feel Comfortable

Customers today don't really want to hear a straight sales pitch and you shouldn't be delivering them. Instead, to increase sales and foster future sales, try these 13 tips to help you get customers and would-be customers to open up to you.


gratitude lessons

5 Powerful Lessons Gratitude Can Teach You

Consider all the qualities that could be listed as critical to your success in life. If you didn't list gratitude as one of them, you may easily be forgiven. Not everyone thinks of gratitude as an important quality. But read on for a list of some of the benefits.


how to determine brand purpose

Mark Di Somma: 5 Big Questions to Determine Your Brand’s Purpose

You're building a powerful brand for your business, but there's something missing. You have a great business model and a great product or service. Still your target audience doesn't seem to care. Here's how to determine your brand's purpose.. It may make all the difference.


rejection in business

Epic Tips For Handling Rejection in Business Like a Pro

If you've been in business for any length of time, you'll hear 'no' much more often than 'yes.' The key then is not just to know how to be more successful. It's also to know how to handle refection when it comes.