OK, so it may not be possible to literally get inside a potential client's head and understand they're thinking but getting a better understanding of their current situation will help you going forward.
Jeff Charles is the founder of Artisan Owl Media, an Austin-based content marketing agency that specializes in helping professional service firms increase their influence and earn more clients. You can download his free eBook “Sales Techniques For The Non-Salesy Entrepreneur” to learn sales techniques that can make you a more persuasive entrepreneur. Jeff’s background includes sales and marketing and has extensive experience helping entrepreneurs establish and maintain their businesses. In his spare time, he does freelance writing and maintains a blog focused on entrepreneurship. He also enjoys reading, music, and spending time with his family.