Instead of chasing after new customers, small businesses need to focus on the ones they already have. Keeping these customers is important. But so is finding ways to get these customers to refer you to their friends and colleagues.
John Blunden is a Book Reviewer for Small Business Trends. He is a British writer now living in South Africa where he successfully owned and operated a variety of businesses for several years before deciding to take up his passion for writing. John previously worked in London as a business analyst specializing in the fields of finance, economics, IT and the maritime industry.