Instead of chasing after new customers, small businesses need to focus on the ones they already have. Keeping these customers is important. But so is finding ways to get these customers to refer you to their friends and colleagues.
John Blunden is a Book Reviewer for Small Business Trends. He is a British writer now living in South Africa where he successfully owned and operated a variety of businesses for several years before deciding to take up his passion for writing.
John previously worked in London as a business analyst specializing in the fields of finance, economics, IT and the maritime industry.
Following your passion and even getting out of your comfort zone to achieve what you're meant to do is the focus of "Career Courage."Mar 27, 2016 327 Shares
Authors Ron Sukenick and Ken Williams show how any small business owner can take advantage of the free tools available on LinkedIn to boost their network within just three weeks.Mar 6, 2016 340 Shares
Small businesses are encouraged to respond quickly to customers and clients but sometimes, hurrying can result in communications errors or confusion. This book discusses how to use effective language in all phases of your business.Feb 28, 2016 368 Shares
Small manufacturing companies probably dream of running the smoothest ship in the world. This title relays some expert tips on how you can realize that dream.Feb 20, 2016 274 Shares
There are numerous ways inequality can be measured but this year, you're bound to hear a lot more on economic inequality. This selection aims to define what economic inequality is and how policies shape it and the face of small business.Feb 14, 2016 281 Shares
Authors Dan Kennedy and Kim Walsh-Phillips explain how important it is for small businesses to actively engage potential leads on social media to turn them into sales.Feb 7, 2016 526 Shares
Adam von Gootkin details his journey of business success that started, strangely, with the selling of mice and candy bars as a child.Dec 27, 2015 309 Shares
"How to Write an Inspired Creative Brief" covers the ins and outs of writing creatively for your business. It provides examples of some successful advertising campaigns of the past.Dec 26, 2015 298 Shares
If you've got a great website but need more traffic to it -- to read your great engaging content -- then you need some tips to help make your content stand out from the many others.Dec 13, 2015 602 Shares
Working an unending schedule doesn't really make you more productive. Instead, productivity comes from measured acts followed to the letter. This book provides 8 ways to boost your productivity while not burning the other end of the candle.Dec 6, 2015 484 Shares