John Sternal is co-founder of Understanding Marketing and a veteran public relations professional with 20 years experience serving clients in a variety of industries on both the agency and corporate sides. John's creative approach to PR is a leading reason why he's been able to get press coverage in newspapers around the country and leading magazines like Entrepreneur, Cigar Aficionado and Good Housekeeping, among many others. His small business PR "PITCH" series helps entrepreneurs develop publicity ideas that create headlines. He is also the author of an e-book, called the PR Toolkit for Small Business, which helps small businesses learn the ins and outs of PR so that they can be successful at getting their own press coverage. Currently, John is finishing up his first published book that will offer great insight into the world of DIY public relations showcasing entrepreneurs who've found great success getting small business public relations coverage. John has had the great opportunity to work on everything from sports marketing to natural gas pipelines, and high technology to the world of automotive. If there's a story angle that calls for a creative press release headline, John will find it. His experiences in PR span a wide range, including media relations, spokesperson duties, media training, corporate communications, event management, and strategic thought leadership. John has written many articles that have been published in magazines and newspapers across the country, and he speaks to business groups and organizations about PR, marketing and promotions. He also loves sharing his passion for PR and entrepreneurialism by speaking and offering advice to high school students who wish to one day become entrepreneurs themselves.