This hack will not only raise your conversion rates, it will also help you to cut the cost of each conversion by up to 3 times as much as normal.
Larry Kim founded WordStream in 2007. He bootstrapped the company by providing internet consulting services while funding/managing a team of engineers and marketers to develop and sell software for search engine marketing automation. In August of 2008 he secured a 4M Series A investment from Sigma Partners.
Today he serves as company CTO and is a contributor to both the product team and marketing teams. Larry practices photography in his spare time.
Larry’s background has been in software engineering, software product management, and Internet Marketing (partcularly PPC, SEO and Social Media Marketing), for several widely-used software productivity tools over 10 years. Larry’s prior roles include:
Director of Marketing, DataDirect Technologies.
Director of Marketing, Altova.
Various Software Engineering & Search Engine Marketing Consulting Jobs
Additionally, Larry is the author of 4 Award-Winning Books on Software Development, and a blogger for the SEOmoz blog, the WordStream Blog, Search Engine Journal, Marketing Profs, Search Engine Watch, and dozens of other business, technology, and internet marketing publications.
Larry received a B.Sc. Electrical Engineering (Honors) from the University of Waterloo, in Waterloo, Canada. Larry is also a frequent speaker at search marketing industry conferences.
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