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Larry Kim founded WordStream in 2007. He bootstrapped the company by providing internet consulting services while funding/managing a team of engineers and marketers to develop and sell software for search engine marketing automation. In August of 2008 he secured a 4M Series A investment from Sigma Partners.
Today he serves as company CTO and is a contributor to both the product team and marketing teams. Larry practices photography in his spare time.
Larry’s background has been in software engineering, software product management, and Internet Marketing (partcularly PPC, SEO and Social Media Marketing), for several widely-used software productivity tools over 10 years. Larry’s prior roles include:
Director of Marketing, DataDirect Technologies.
Director of Marketing, Altova.
Various Software Engineering & Search Engine Marketing Consulting Jobs
Additionally, Larry is the author of 4 Award-Winning Books on Software Development, and a blogger for the SEOmoz blog, the WordStream Blog, Search Engine Journal, Marketing Profs, Search Engine Watch, and dozens of other business, technology, and internet marketing publications.
Larry received a B.Sc. Electrical Engineering (Honors) from the University of Waterloo, in Waterloo, Canada. Larry is also a frequent speaker at search marketing industry conferences.
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Want to move up a spot in the search rankings? Improving your organic click through rate by 3% will do it. Get started with the 11 tips in this infographic.Oct 18, 2016 454 Shares
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Check out these incredible benefits to your business by achieving good click through rates for ads and email that ruin the curve.Sep 29, 2016 205 Shares
Need data to show the proper course to take with your online marketing campaigns? Here's enough online advertising statistics to keep you busy for a week.Sep 22, 2016 356 Shares
The LinkedIn ad experience isn't all that swell for a number of reasons, according to some.Sep 15, 2016 421 Shares
Danny Sullivan sat down with WordStream for a one-on-one interview talking all things search.Sep 8, 2016 250 Shares
You know the importance of reaching your customers on social media. And now that an include not just community engagement but advertising too. But what works, what doesn't and how will you know the difference. Larry Kim gives you some suggestions.Sep 1, 2016 666 Shares
Check out these helpful tips for Google AdWords related to the healthcare industry.Aug 25, 2016 256 Shares
How can you apply game theory to your Google Adwords PPC marketing campaigns.Aug 18, 2016 257 Shares