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Lauren Jung

Lauren Jung
Lauren is Co-Founder of TheShelf.com, an influencer marketing platform that enables brands and agencies to connect with the most relevant influencers. They currently serve businesses in the fashion, beauty, lifestyle, travel, food and family space. The Shelf enables brands and agencies of all sizes to identify influencers relevant to their demographic and connect with their current brand advocates all in one place. Lauren loves to write about how to do influencer marketing successfully, because, when done right, it has the potential to achieve ROI better than any other form of advertising.

public relations tips

40 Public Relations Tips From Pros On Influencer Marketing

The world of marketing has gotten very messy in the last few years. Gone are the simple tools of broadcasting content that once reigned supreme. They have been replaced by a bewildering landscape of influencers, all with their own niches and their own communities to serve.

influencer marketing tools

4 Influencer Marketing Tools You Need to Manage Campaigns

A marketing campaign is really only as effective as your means to track how those receiving it react to your message. Here are 4 tools that help you get the most data from your marketing campaign and help you use it.

influencer marketing services

How to Negotiate for Influencer Marketing Services

Hiring bloggers and other influencers to help spread the word about your brand is a good idea. But compensation for these influencers can get a bit tricky. Here are some things to consider.

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