The world of marketing has gotten very messy in the last few years. Gone are the simple tools of broadcasting content that once reigned supreme. They have been replaced by a bewildering landscape of influencers, all with their own niches and their own communities to serve.
Lauren is Co-Founder of TheShelf.com, an influencer marketing platform that enables brands and agencies to connect with the most relevant influencers. They currently serve businesses in the fashion, beauty, lifestyle, travel, food and family space.
Lauren loves to write about how to do influencer marketing successfully, because, when done right, it has the potential to achieve ROI better than any other form of advertising.
A marketing campaign is really only as effective as your means to track how those receiving it react to your message. Here are 4 tools that help you get the most data from your marketing campaign and help you use it.Jul 24, 2015 680 Shares
Hiring bloggers and other influencers to help spread the word about your brand is a good idea. But compensation for these influencers can get a bit tricky. Here are some things to consider.May 12, 2015 325 Shares
…Mar 26, 2015 436 Shares