A marketing campaign is really only as effective as your means to track how those receiving it react to your message. Here are 4 tools that help you get the most data from your marketing campaign and help you use it.
Lauren is Co-Founder of TheShelf.com, an influencer marketing platform that enables brands and agencies to connect with the most relevant influencers. They currently serve businesses in the fashion, beauty, lifestyle, travel, food and family space. The Shelf enables brands and agencies of all sizes to identify influencers relevant to their demographic and connect with their current brand advocates all in one place. Lauren loves to write about how to do influencer marketing successfully, because, when done right, it has the potential to achieve ROI better than any other form of advertising.
Hiring bloggers and other influencers to help spread the word about your brand is a good idea. But compensation for these influencers can get a bit tricky. Here are some things to consider.May 12, 2015
…Mar 26, 2015