How Long Should Your Marketing Emails Be? You Might be Surprised
Email marketing still proves to be one of the most effective mediums for marketing your small business. But what should those emails contain in order to get better results?
Lisa Froelings
Google Busting Publishers Using Clickjacking
Clickjacking, also known as a "UI redress attack," happens when the appearance of a website is changed so that a victim does not realize they are taking an important action, in this case clicking on ads.
Skype Bots Enhance Search Features, Video Bots Coming
New Skype bots introduced by Microsoft will one day allow customers to call your company and interact with bots instead of live humans to get help with questions they may have.
Intuit Announces Rise in Online TurboTax Use Among Americans
In releasing its latest earnings report, Intuit, the company behind TurboTax, says there is a considerable rise in the number of Americans preparing their taxes online, based on the use of its software.
Automotive Insights Report Launched by Bing
Numbers from Bing Ads and Accenture show that almost half of American vehicle shoppers are getting information about their final two choices before they buy from online sources. So, if you're running any type of auto dealership, it may be time to invest in your online presence.
U.S. Government Hits Goal for Women Owned Small Businesses
The U.S. Small Business Administration is celebrating a milestone in the awarding of federal contracts. SBA says that 5 percent of all federal contracts were awarded to women-owned small businesses in 2015.
VerticalResponse Offers Open API to Developers
VerticalResponse has recently opened its API. That means small businesses can integrate VerticalResponse's API to create email and social media marketing campaigns through their mobile apps.
Shutterstock Revenue for 2015 Sees 30 Percent Increase
In releasing its 2015 earnings report, Shutterstock says that the company saw steady growth and expanded the product line it offers.
Leaked Document Claims Ads Coming to Facebook Messenger App
Reports have surfaced suggesting Facebook is ready to place ads in its Messenger app. Millions are already using Messenger for free text texting and video calls and the purported plan would have Facebook dropping ads to clients into their Facebook inboxes.
New MailChimp Feature Gives Better Idea How Emails Look to Clients
Your small business's next email marketing campaign could be more happily received by more users thanks to this new Inbox Preview tool from MailChimp. The tool allows campaigns to see how their message will look in a variety of different inboxes.
Instagram Makes It Easier to Have Multiple Accounts for Your Small Business
If you're managing multiple Instagram accounts for yourself and your small business, bouncing between each to create a new post can be a chore. A new feature from the site allows users to flip between up to 5 different pages at once without logging in separately for each.
Myspace Sold – Again
Start trying to remember your Myspace login information now. A new deal puts the site in the hands of TIME Inc. and the company announced recently that it does have plans for the site that don't including shutting it down.
