Lisa Froelings


Lisa Froelings

Lisa is a Staff Writer for Small Business Trends focusing on marketing technology, productivity and general small business news.

Lisa is also a business and productivity consultant with over 4 years of experience in human resources working for a major retailer in the country before she decided to build her own business.

Her interests include technology, mindfulness as well as time management.



Google Busting Publishers Using Clickjacking

Clickjacking, also known as a "UI redress attack," happens when the appearance of a website is changed so that a victim does not realize they are taking an important action, in this case clicking on ads.



Automotive Insights Report Launched by Bing

Numbers from Bing Ads and Accenture show that almost half of American vehicle shoppers are getting information about their final two choices before they buy from online sources. So, if you're running any type of auto dealership, it may be time to invest in your online presence.



VerticalResponse Offers Open API to Developers

VerticalResponse has recently opened its API. That means small businesses can integrate VerticalResponse's API to create email and social media marketing campaigns through their mobile apps.



Leaked Document Claims Ads Coming to Facebook Messenger App

Reports have surfaced suggesting Facebook is ready to place ads in its Messenger app. Millions are already using Messenger for free text texting and video calls and the purported plan would have Facebook dropping ads to clients into their Facebook inboxes.



New MailChimp Feature Gives Better Idea How Emails Look to Clients

Your small business's next email marketing campaign could be more happily received by more users thanks to this new Inbox Preview tool from MailChimp. The tool allows campaigns to see how their message will look in a variety of different inboxes.



Myspace Sold – Again

Start trying to remember your Myspace login information now. A new deal puts the site in the hands of TIME Inc. and the company announced recently that it does have plans for the site that don't including shutting it down.