The dreaded 404 Page error code ... if and when your customers get one could spell the end of their visit to your site. Perhaps not with custom 404 pages. These give wayward browsers another place to visit on your site and are typically a lot more visually appealing.
Matt Mansfield is the Tech Editor and SEO Manager at Small Business Trends where he is responsible for directing and writing many of the site’s product reviews, technology how-to’s, and lists of small business resources as well as increasing the reach of our content. As a freelancer, Matt specializes in researching and breaking down complex topics so they can be understood by a variety of audiences. He is also the author of the book, “The Beginner’s Guide to Content Marketing for Small Businesses”. Matt’s online content has been featured on sites such as the American Express OPEN Forum, the SCORE Small Business Blog, NewCo Shift, and Pitney Bowes’ pbSmart™ Essentials blog as well as many others. Matt lives in the suburbs North of Chicago with his wife, four kids, one dog, and many, many books.