Matt Mansfield

Matt Mansfield
Matt Mansfield is the SEO manager at Small Business Trends and has been a member of the team for 11 years. He carries over 24 years of experience in driving targeted online traffic using content and search engine optimization (SEO). He specializes in data research and content creation designed to attract visitors.

Matt is also the author of the book, “The Beginner’s Guide to Content Marketing for Small Businesses”.

Matt’s online content has been featured on sites such as the American Express OPEN Forum, the SCORE Small Business Blog, NewCo Shift, and Pitney Bowes’ pbSmart™ Essentials blog as well as many others.

Matt lives in the suburbs North of Chicago with his wife, four kids, one dog, and many, many books.

The Top 7 Benefits of Email Marketing (We Love #5)

The Benefits of Email Marketing

Your small business can use email marketing in many different ways. How do you choose your approach? By checking out the top 7 benefits of email marketing.

custom 404 page

What is a Custom 404 Page and Why Do You Need One?

The dreaded 404 Page error code ... if and when your customers get one could spell the end of their visit to your site. Perhaps not with custom 404 pages. These give wayward browsers another place to visit on your site and are typically a lot more visually appealing.

time and expense tracking apps

Time and Expense Tracking Apps: 23 Solutions

Tracking time and expenses for a small business used to be a cumbersome mountain of paperwork. These days, it's gotten a lot easier. Here are some of the best time and expense tracking apps available to small businesses now.

Native advertising

What is Native Advertising?

Here it is ... a comprehensive guide explaining what native advertising is, how it differs from other forms of advertising, and how it can be a benefit or trap for small businesses.

What is a Dedicated Server

What is a Dedicated Server?

A full-scale primer on the ins and outs of dedicated servers. Learn what they are and if you need one for your small business's website.

What is Shared Hosting

What is Shared Hosting?

Confused on what shared Web hosting means and how it's important to your business? Check out this primer.

what is ssl

What is SSL and Why Should You Care?

The sensitive information your small business collects on a daily basis is becoming more and more sensitive. Here's an in-depth look at protecting that information with the use of SSL and TLS.