Nellie Lide (1958 - 2007). Nellie formerly was Senior Creative Director at The McGinn Group in Arlington, Virginia, USA. Before she passed away in 2007 from a heart condition, Nellie was Senior Creative Director at the McGinn Group where her duties included analyzing cultural trends. She also was the editor of the company's blog, Under Currents. Nellie left a husband and three children, and many friends and colleagues -- all of whom miss her.