Orly Zeewy has thirty years of experience in design, marketing communication and brand strategy. Prior to starting her consulting practice in 2002, she was Senior Design Manager for The Vanguard Group where she directed all of the marketing for Vanguard’s largest institutional clients ($13M to $100M) and helped manage an operating budget that included $10M in printing. In addition to her consulting work, Orly is a respected teacher, facilitator and public speaker on the economic impact of brand alignment. She is a former lead speaker for the SmartTalk series at Science Center and has taught at the University of Pennsylvania and lectured at Wharton. She currently teaches in the Charles D. Close School of Entrepreneurship at Drexel University and in the Fox School of Business & Management at Temple University. Orly has been a lead speaker and moderator at Social Venture Institute Philadelphia since 2007 and more than 100 people attended her fall 2013 workshop “Selling Your Brand: The Power of Messaging.” In May 2015, Orly facilitated an alignment workshop for 30 employees of a global academic press. In June 2016, Orly was a presenter at Social Media Day 2016 Philadelphia at The Franklin Institute on the connection between design thinking and business success. Orly holds an MBA in Strategic Design at Philadelphia University, (the first of its kind on the East Coast). Her thesis focused on a new marketing recruitment tool to reduce costs and increase student success rates in MBA programs. Orly is a graduate of the Cincinnati College of Design, Architecture and Art, one of the most prestigious design programs in the U.S. Orly is currently writing “Lean Marketing” book for entrepreneurs Orly’s articles have appeared in business publications such as The Philadelphia Business Journal and the business section of Ma’ariv, the second largest newspaper in Israel. Orly’s recent blog on building a brand in the digital age was featured on the Comcast Business Community site. Orly grew up in Lausanne, Switzerland and is bilingual in French and English.