A study says yes, there are benefits of offering free wifi to your customers. Find out what these benefits are so you can better serve your customers.
Paul Chaney is a Staff Writer for Small Business Trends. He covers industry news, including interviews with executives and industry leaders about the products, services and trends affecting small businesses, drawing on his 20 years of marketing knowledge. Paul is a veteran Internet marketer with 20 years of experience in helping small businesses learn how to use the web for marketing purposes. Formerly, he was editor of Web Marketing Today and a longtime contributing editor for Practical Ecommerce. Paul is a sought-after speaker and author of several books, including The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media, published by John Wiley & Sons, The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales, and Realty Blogging: Build Your Brand and Out-Smart Your Competition, both published by McGraw-Hill. He holds the distinction of leading the very first business blogging seminar ever held in Asia, in 2005, and, in 2011, introduced social media marketing to business owners in Ukraine, at the behest of the U.S. Department of Commerce. Paul has also served as technical editor of many (if not most) of the Internet marketing-related "For Dummies" books, including Buzz Marketing with Blogs For Dummies, the first book ever published to address the topic of business blogging exclusively.