You Are Your Brand focuses on developing a personal business brand, an important key to marketing as a small business or solopreneur.
Pierre DeBois - Associate Book Editor
Pierre Debois is Associate Book Editor for Small Business Trends. He is the founder of Zimana, a small business analytics consultancy that reviews data from Web analytics and social media dashboard solutions for profitability improvements in marketing, Web development, and business operations.
Zimana has provided services for small and medium businesses from many industries. Zimana has also provided analytic workshops for groups such as Blue1647, a business incubator in the Pilsen neighborhood of Chicago and for the Treasurer’s Office of the City of Chicago as part of the 2014 Small Business Expo.
Since its establishment in Brooklyn in 2009, Zimana has gained a solid recognition for the information it carries on its social media properties. Zimana’s blog is an AllTop web analytics blog. The Zimana Twiiter account @ZimanaAnalytics was named among the top 100 Twitter accounts for big data by Big Data Republic / PeerIndex #BigData100 in 2013 and by CEOWorld Magazine in 2014.
Small Business Trends also named the Zimana Analytics Facebook page among the top small businesses pages to follow.
Pierre has also established himself as an analytics and business intelligence writer. He has contributed web analytics articles for AllBusiness, CMSWire, All Analytics, Solution Providers For Retail, Pitney Bowes Smart Essentials and Succeed As Your Own Boss.
Pierre is co-author of the book The Entrepreneur Within, Volume 3. Pierre has been a technical editor for two books by Pearson/Que Publications and an advisor on analytics content for two additional books, The Facebook Guide to Small Business Marketing by Ramon Ray and God, Technology and Us by Marcus Hammonds.
Pierre holds a mechanical engineering degree from Prairie View A&M and an MBA from Georgia Tech. His background in business and engineering experience include Ford Motor Co. and Lesco, a minority-owed government logistics contractor.
He is a native of Gary, Indiana, serving the Chicago area and beyond, as they say, on the interwebs.
Author Scott Brinker's new book, Hacking Marketing, offers some insider tips on marketing and marketing technology for small business owners.May 26, 2018 80 Shares
Melinda Emerson gives small business owners who feel like it's caving in around them a plan to restore order with her new book, Fix Your Business.Apr 29, 2018 93 Shares
The book Connect tackles the task of creating customer experiences by exploring how customer experience can be best managed.Apr 28, 2018 110 Shares
What should an operation that is customer-centric look like to be effective? One book that strives to answer that question is Transform.Apr 21, 2018 102 Shares
Author Jeffrey Hayzlett explores the tough times between a grand opening and a milestone and how to get from one to the other.Apr 14, 2018 123 Shares
If you're looking for a "Sales Bible," then the aptly named "Jeffrey Gitomer’s Sales Bible: The Ultimate Sales Resource" is going to be a must-read.Dec 20, 2015 270 Shares
…Oct 29, 2015 339 Shares
Small businesses that are going through chaotic times -- or those that expect them -- should give this offering from author Gino Wickman a read to help get a grip.Oct 3, 2015 298 Shares
The Internet of Things (IoT) is changing everyday life, well, every day. And advancements in IoT technology could end up being part of your small business's focus in the near future.Sep 13, 2015 827 Shares
The Internet of Things is creating its own spinoff industries and the The Other Machine Company is example of just that. It's a micro-manufacturing company that's changing the face of the manufacturing industry.Aug 4, 2015 265 Shares
…Apr 11, 2015 405 Shares