If you think big data is only for big business, it's time to catch up with the times. There are many ways small businesses can use business intelligence -- and, yes, even big data -- for big benefits and a brighter future.
Pratik Dholakiya is the co-founder of E2M, a full service digital marketing agency and MoveoApps, a mobile app development company. He regularly speaks at various conferences about SEO, Content Marketing, Growth Hacking, Entrepreneurship and Digital PR. Pratik has spoken at NextBigWhat’s UnPluggd, IIT-Bombay, SMX Israel, and other major events across Asia.
As a passionate marketer, he shares his thoughts and knowledge on publications like Search Engine Land, Entrepreneur Magazine, Fast Company, The Next Web and the Huffington Post to name a few. Search Engine Watch, one of the most respected platforms in the search industry, recognized Dholakiya as a “must follow” SEO expert. He has also been named one of the top content marketing influencers by Onalytica three years in a row.
These 7 tips for planning and executing a social media plan for your small business will have you raking in the followers.Apr 1, 2016 1.6k Shares
If you're in charge of people working with your small business, what sort of impression are giving out to those valuable people. Here are signs that you may be considered a toxic boss.Feb 29, 2016 432 Shares
Getting people to like your business or brand goes beyond people clicking a button on some social media site. It's about them coming to trust in your company and brand that makes them truly like you.Feb 17, 2016 811 Shares
Has your email marketing campaign fallen flat? It's all about the tease you're giving readers when they get your message in their inbox. A good tease warrants a click to your site. A poor tease prompts hitting the Trash button. Here's how to get recipients to open your message and follow it to your site.Jan 19, 2016 200 Shares
A lot of small businesses shy away from online collaboration tools because they're often too expensive and difficult to implement. Well, getting group projects done is getting a lot easier thanks to tools like these.Dec 28, 2015 444 Shares
Even if your small business is killing it on social media, there's always room for improvement. After all, you've got to stay ahead all the time. Here are 4 tools that'll help you stay ahead of your competition.Sep 15, 2015 4.6k Shares
There are a bunch of things that we do at our workplace that drain our productivity. Here are the top 3 causes of low productivity, and how to avoid them.Jul 21, 2015 497 Shares
From Web analytics to time tracking to customer feedback and messaging, there are tons of tools to help with your small business functions. If you aren't using some of these tools, you may want to start. Picking the right online tool for the right job will give even the smallest business an edge.Jun 24, 2015 873 Shares
Working with your team has never been easier. For small businesses, there are a multitude of collaboration tools available at low costs to make working together, from anywhere, easier.Jun 22, 2015 839 Shares
Conversion can mean different things in different businesses. Sometimes it means capturing a visitor's contact information or getting him or her to sign up for your newsletter. Sometimes it means making a sale. The content on your site plays a huge part. So how can you improve results?Jun 17, 2015 1.1k Shares
…Apr 23, 2015 502 Shares