Rieva Lesonsky

How to Open a Retail Store: A Comprehensive Checklist
Look at this checklist before you open a retail store.
Nov 12, 2024Is Your Retail Marketing Email Campaign Driving Your Customers Crazy?
You're getting great results from an email marketing campaign so the natural reaction is to send more. But at what point are you bombarding your customers' inboxes.
Oct 30, 2024What is Social Commerce?
We explain social commerce, what works and the benefits of it to your small business.
Feb 21, 2024How to Keep Your Company Holiday Party Under Control
Holiday parties can be fraught with liabilities. Follow these steps to keep your office keep your company holiday party under control.
Feb 11, 2024Should You Open a Pop-Up Shop?
Pop-up shops have really worked to help some big and small brands increase exposure and reach audiences they otherwise wouldn't encounter. How do you know if a pop-up shop is right for your business and how do you go about opening one?
Feb 7, 20247 Secrets to a Successful Pop-up Shop
If you are going to have a popup store, here are some tips.
Jan 23, 2024Do You Have an eCommerce Customer Service Plan for the Holidays?
If your small business thrives or even dabbles in eCommerce, it's important to have a customer service procedure in place. That's especially true now as the holiday shopping rush begins.
Jan 14, 2024How to Give Your Retail Store Local Advantage: 7 Tactics to Try
Shopping local is important in the eyes of many consumers. And as many of those consumers prepare to dig deep into their pockets over the coming months, how do you get your small business to stand out among the local crowd?
Jan 11, 202410 Ways Your Return Policy Could Hurt Your Store’s Holiday Sales
It?s tough enough competing with online retailers for customers during the holidays. Here are 4 return policy mistakes that can make your job harder.
Jan 11, 2024