October 20, 2016

Rieva Lesonsky

Rieva Lesonsky

Rieva Lesonsky is a Columnist for Small Business Trends covering employment, retail trends and women in business. She is President and Founder of GrowBiz Media, a content and consulting company specializing in covering small businesses and entrepreneurship. Before co-founding GrowBiz Media, Lesonsky was Editorial Director of Entrepreneur Magazine. A nationally known speaker and authority on entrepreneurship, Rieva has been covering America’s entrepreneurs for more than 26 years.

Lesonsky has appeared on hundreds of radio shows and numerous local and national television programs, including the Today Show, Good Morning America, CNN, Fox Business News, The Martha Stewart show and Oprah and can regularly be seen on MSNBC’s Your Business. Lesonsky has written several books about small business and entrepreneurship, including the bestseller, Start Your Own Business. She is an editor-at-large at AllBusiness.com and contributes to The Huffington Post and numerous business Web sites.

Many organizations have recognized Lesonsky for her tireless devotion to helping entrepreneurs. She served on the Small Business Administration’s National Advisory Council for six years, and was honored by the SBA as a Small Business Media Advocate and a Woman in Business Advocate. The Collegiate Entrepreneurs Organization honored her for helping drive “the entrepreneurial revolution in secondary education.” The ASBDC awarded her a “Champion of Small Business” award. In 2003 Lesonsky was inducted into the Business Journalism Hall of Fame.

Lesonsky’s newest eBook, Startup 101, is available at SmallBizDaily. You can follow her on Twitter: @Rieva.


3 Ways to Attract Women to Your Retail Store

Attracting women to your small business is a must. They're making a lot of purchases for themselves and others. So, here are three things you can do or offer now that can bring more female shoppers through your doors.


7 Retail Turnoffs That Send Customers Away Screaming

What things are driving customers absolutely mad these days? You'll be surprised at some of the results of a recent survey. Find out how you can prevent people from running away from your small business lungs afire.

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The State of Retail, Here’s What You Should Know

Perhaps the most staggering number to come from a recent State of Retail report delivered at Microsoft's Envision conference in New Orleans is how much businesses are spending on the so-called customer experience. Hint: It's in the billions!


Are You Putting Too Much Trust in Machines to Serve Your Customers?

Customers appreciate the ease that automation brings to their shopping experiences but offer bad customer service and they'll walk away. So, is your small business's reliance on automated processes as part of their overall experience having them look for alternatives?

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What Does Equal Pay Day Mean to Your Business?

Equal pay and gender equity are hot topics among the workforce today. And while strides are being made to pay women the same amount of money that men make for the same jobs, the way it's going, it'll be a long time before a woman's pay is right in line with a man's.

Looking for templates, checklists or guides? The Small Business Resource Center has them!