Generation Z -- collectively, people born in the 1990s -- can play a pivotal role in the growth of your small business. How do you recruit them and what can you expect from them once they're on board?
Rieva Lesonsky is a Columnist for Small Business Trends covering employment, retail trends and women in business. She is President and Founder of GrowBiz Media, a content and consulting company specializing in covering small businesses and entrepreneurship. Before co-founding GrowBiz Media, Lesonsky was Editorial Director of Entrepreneur Magazine. A nationally known speaker and authority on entrepreneurship, Rieva has been covering America’s entrepreneurs for more than 26 years.
Lesonsky has appeared on hundreds of radio shows and numerous local and national television programs, including the Today Show, Good Morning America, CNN, Fox Business News, The Martha Stewart show and Oprah and can regularly be seen on MSNBC’s Your Business. Lesonsky has written several books about small business and entrepreneurship, including the bestseller, Start Your Own Business. She is an editor-at-large at AllBusiness.com and contributes to The Huffington Post and numerous business Web sites.
Many organizations have recognized Lesonsky for her tireless devotion to helping entrepreneurs. She served on the Small Business Administration’s National Advisory Council for six years, and was honored by the SBA as a Small Business Media Advocate and a Woman in Business Advocate. The Collegiate Entrepreneurs Organization honored her for helping drive “the entrepreneurial revolution in secondary education.” The ASBDC awarded her a “Champion of Small Business” award. In 2003 Lesonsky was inducted into the Business Journalism Hall of Fame.
Summer can be an important time for your small retailer. So it's too bad running a retail business during the summer months can prove so complicated. Fortunate;y, these tips should help things run a bit more smoothly.Jun 6, 2016 236 Shares
Small business owners fearing the impact of a worker's compensation claim can follow these tips to help avoid workplace injuries.Jun 1, 2016 570 Shares
Attracting women to your small business is a must. They're making a lot of purchases for themselves and others. So, here are three things you can do or offer now that can bring more female shoppers through your doors.May 25, 2016 298 Shares
You're getting great results from an email marketing campaign so the natural reaction is to send more. But at what point are you bombarding your customers' inboxes.May 20, 2016 480 Shares
What things are driving customers absolutely mad these days? You'll be surprised at some of the results of a recent survey. Find out how you can prevent people from running away from your small business lungs afire.May 19, 2016 589 Shares
You can't get very far without hearing about millennials, millennials, millennials. But why are members of Generation X so valuable to your company?May 16, 2016 344 Shares
Perhaps the most staggering number to come from a recent State of Retail report delivered at Microsoft's Envision conference in New Orleans is how much businesses are spending on the so-called customer experience. Hint: It's in the billions!May 5, 2016 378 Shares
Is your team whooped? Can't keep their eyes open at work? Sleep and proper rest are critical to a small business's success and it starts with you as the leader.May 1, 2016 385 Shares
New data may throw a curve in your marketing plans. It turns out that Millennial shoppers aren't just looking for a snazzy ecommerce site, they really want to see your products in person.Apr 26, 2016 562 Shares
Customers appreciate the ease that automation brings to their shopping experiences but offer bad customer service and they'll walk away. So, is your small business's reliance on automated processes as part of their overall experience having them look for alternatives?Apr 26, 2016 472 Shares
Equal pay and gender equity are hot topics among the workforce today. And while strides are being made to pay women the same amount of money that men make for the same jobs, the way it's going, it'll be a long time before a woman's pay is right in line with a man's.Apr 15, 2016 287 Shares