Here are 6 ways you can use to attract last-minute holiday shoppers and turn them into customers to boost your holiday season sales.
Rieva Lesonsky is a Columnist for Small Business Trends covering employment, retail trends and women in business. She is President and Founder of GrowBiz Media, a content and consulting company specializing in covering small businesses and entrepreneurship. Before co-founding GrowBiz Media, Lesonsky was Editorial Director of Entrepreneur Magazine. A nationally known speaker and authority on entrepreneurship, Rieva has been covering America’s entrepreneurs for more than 26 years.
Lesonsky has appeared on hundreds of radio shows and numerous local and national television programs, including the Today Show, Good Morning America, CNN, Fox Business News, The Martha Stewart show and Oprah and can regularly be seen on MSNBC’s Your Business. Lesonsky has written several books about small business and entrepreneurship, including the bestseller, Start Your Own Business. She is an editor-at-large at AllBusiness.com and contributes to The Huffington Post and numerous business Web sites.
Many organizations have recognized Lesonsky for her tireless devotion to helping entrepreneurs. She served on the Small Business Administration’s National Advisory Council for six years, and was honored by the SBA as a Small Business Media Advocate and a Woman in Business Advocate. The Collegiate Entrepreneurs Organization honored her for helping drive “the entrepreneurial revolution in secondary education.” The ASBDC awarded her a “Champion of Small Business” award. In 2003 Lesonsky was inducted into the Business Journalism Hall of Fame.
Wondering how to increase retail sales? Rather than product selection, customer service or pricing, the answer may lie in your business’s online presence.Dec 7, 2016 229 Shares
You’ve got an angry customer in your store and they’re making other customers uncomfortable. What can you do to keep things from spiraling out of control?Nov 30, 2016 171 Shares
If you're not catering to Baby Boomers, you may be missing out on a very loyal customer base.Nov 24, 2016 252 Shares
According to a recent survey, targeting millennials on Small Business Saturday is a good bet as they are the number one group planning to shop on that day.Nov 15, 2016 785 Shares
A survey of US retail stores found dissatisfaction with staffing among both associates and managers due to the effects of poor employee scheduling.Nov 11, 2016 138 Shares
Small business gift cards can be a great way to spark news sales. Check out these great tips on making the most of gift card this holiday season.Nov 3, 2016 448 Shares
There are so many ways to reach busy consumers this holiday season but holiday marketing with direct mail could be one you're not trying but should.Oct 24, 2016 502 Shares
New data gives small businesses some insight into the best times to send offers to customers no matter which marketing channel they use.Oct 18, 2016 296 Shares
If you run a small retail shop, you may be looking for extra help around the holidays. Based in the projected holiday labor shortage, you should start now.Oct 13, 2016 225 Shares
With Christmas on Sunday this year, the 2016 holiday marketing calendar is more hectic than usual. Here are some tips to making the most of the situation.Oct 6, 2016 325 Shares
These 7 (not-so) secrets will help your company deliver a personalized service experience to each and every customer, differentiating you from the crowd.Oct 4, 2016 214 Shares