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Rob Starr

Rob Starr

Rob Starr is a Staff Writer for Small Business Trends. He is a graduate of Ryerson University in Toronto. He graduated in 1986 with a Bachelor of Journalism degree. His print credentials include employment with various Toronto area newspapers and three works of fiction–The Apple Lady (2004), Creekwater (2006) and Sophistry By Degrees (2008) published by Stonegarden Press In California.

His online work includes thousands of web pages, blogs and articles and he’s edited several works of fiction for writers including Gareth Powell in the UK. He also works as a content strategist/manager in New York City and a freelance journalist with Small Business Trends.

How to Do a Competitive Analysis

How to Do a Competitive Analysis

A competitive analysis is the key to finding business opportunities and competing smartly against other companies. Here's how to do a competitive analysis.

Pricing Strategies

Pricing Strategies for a Strong Bottom Line

One of the best ways to maximize revenues and keep your bottom line strong is to price products and services correctly. Here are XX pricing strategies.

Creating a Sales Process

Creating a Sales Process for Your Business

Using a repeatable sales process can help your small business sales team close more deals by providing a roadmap to follow consistently. Here's how.