Shane Barker, Author at Small Business Trends

Shane Barker

Shane Barker is a digital marketing consultant who specializes in sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.

How User-Generated Content Can Enhance Your SEO Strategy

The SEO benefits of user generated content will help your small business get more eyes, and the right eyes, on your site.

Dec 4, 2018 831 Shares

Apply These 8 Secret Techniques to Build Your Influencer Brand

If you want to become an influencer, you need to build your influencer brand. Here are 8 tips that you can start using today.

Jun 28, 2018 274 Shares

5 Ways SEO and Social Media Do Not Always Play Well Together

Social Media Could be Your Worst Enemy: 4 Ways It Can Hurt Your Business Website

Your SEO is vital to the health of your business, and your brand. That’s why it’s so troubling to learn that you could be doing damage to it. How? Here are 5 ways that SEO and social media don't play well together.

Apr 26, 2018 434 Shares

Content Marketing and Influencers: Does the Rise of Influencer Marketing Mean Content Marketing Is Dead?

Influencer Marketing vs. Content Marketing: Which is Right for your Brand?

Has influencer marketing replaced content marketing at small businesses? Not at all! In fact, content marketing and influencers can play well together. Here's how.

Apr 25, 2018 709 Shares

Influencers Vs Celebrities: Who Will Win in 2018?

What’s the Difference Between Celebrities and Influencers – and Which Does Your Brand Need?

Both celebrities and influencers are well, influential. But when it comes down to influencers vs celebrities, which will win the role for most effective in 2018? Find out after the jump.

Feb 8, 2018 997 Shares