Shara Karasic is Director, Social Strategy at mobile app recommendation service Appolicious and is Founder at Harris+Karasic, a mobile strategy agency that helps brands and businesses extend user engagement across web and mobile. Formerly social media manager for Business.com, she is fascinated by how small businesses and entrepreneurs make use of social and mobile technologies. Shara has developed online communities for Classroom Connect, Helen and Charles Schwab Foundation, and Business.com, and has advised non-profits including MobileActive.org and YouthAssets.org. Shara is a contributor to the book Designing Social Interfaces, published by O'Reilly Media and Yahoo Press. Find Shara on Twitter or Google+ , and get mobile strategy tips for your business at @harriskarasic.